Shop 'Til You Drop At HollerMall | Clozette

Starting your own business at a young age, with no experience whatsoever and every one telling you it’s not feasible, is risky. And that’s exactly what the young founders of HollerMall did — they ignored all the negativity, persevered, and worked hard to materialise their dream. And this past Saturday, they had their grand opening at Paranaque City, Philippines where guests, bloggers, and our very own Clozette Ambassadors Klaopin, AaliyahBenisano, iamaly, and NellCabanban got to shop from a vast collection of brands, ranging from fashion to lifestyle!

HollerMall, home to 44 online-based brands in the Philippines, aims to finally allow shoppers to immerse themselves in a wide range of labels under just one roof, making it easier and faster!

Co-founders Chesca de Mesa and Maelyn Hung

So how did founders Chesca de Mesa and Maelyn Hung do it? For all you entrepreneurs who want to learn the secret to their success, we caught up with them during the grand opening and got an exclusive interview on how they turned their dream into a reality!


How did the idea [of Hollermall] come to you?

Maeylyn: We started as course mates, we both were in the same org — Industrial Design and Society — then after we graduated, because I had an online shop before, I saw that there was a need for this kind of service. Which is collaborative marketing; we do all the dirty work for you if you want to start your own business, especially for the fashion industry.

It’s so hard to start an online shop especially when there are so many competitors. So what we did is we envisioned to help other online emerging brands grow. 
Chesca: Then, we also wanted to create a community for everyone who loves fashion, beauty, etc. So our business actually started because we saw problems when people buy online — like damages, [issues with] quantity, and quality.

Maelyn: Our main concept is we want to help small and medium enterprises through collaboration.

How many brands are hosted right now?

Chesca: As of now, we have 44.

Do you have a criteria when choosing which brands to take in?

Chesca: At first, we didn’t even filter anything.

Maelyn: But we decided that we wanted to help other brands as well, so we’re going to have adjustments so that we can cater to everyone. Our business [motto] is actually, “You grow first, before us.”

How did you come up with the name ‘HollerMall’?

Chesca: As Maelyn said a while ago, she had an online store named “Hype,” so she wanted to rename it to something that started with the letter ‘H’ too. We were joking around and then we came up with “holler”! 

As entrepreneurs, what’s the biggest challenge you’ve had?

Chesca: The biggest challenge is how fast fashion trends come and go, so we have to move fast too.

Maelyn: So when we work, we really work fast. And if we have an idea, we try to execute it as fast as we can. We need to implement the idea…

Chesca: We don’t care about the data as of now. If it doesn’t work, change it again.

Do you have any tips for people who want to start their own business?

Chesca: Actually we attend startup business seminars, which is like a big community filled with startup companies.

Maelyn: Our tip for entrepreneurs is to always keep yourself inspired and to do your own thing. If someone tells you it’s not a good idea, who the hell cares, just do it! Because you never know, it might click [with the people], and if it doesn’t, come up with ways for it to work.

Chesca: Join other startup business communities as well because that’s where you get to learn. You’ll find out their strategies and challenges, and you’ll learn from their experiences too.

Maelyn: Since you’re all startup companies, in a way, you’re helping each other too. And again, always keep yourselves inspired.

How do you deal with competitors with the same concept?

Maelyn: We’re not bothered by it because we see competition as an opportunity for growth. If they have these brands, that’s okay with us because that means the community is growing, you see that there is a demand [for this type of business]. What we’re doing is in a way, supporting the community. So if you were to start your own online shop, it would be easy because these types of businesses exist. Even if it’s just for part-time.

Chesca: Because a lot of online shop owners are only part-time.

Maelyn: We envision a place where you really work for yourself. Instead of working for a big company, why not start your own, right? And we’ll help you with it too. We want our services, as much as possible, to be affordable; we want to cater to all your needs, and if you need tools we have it. Like if you need to do product shots, we have a studio that we can lend you. We want to build a strong support system for the fashion industry.


Which brands are you excited to shop from at HollerMall? Let us know in the comment section below!

HollerMall is located at 32 Aguirre Avenue, Barangay BF Homes, Paranaque City, Philippines



(cover photo from fionaseah) 

Hydrate, exfoliate, tighten, brighten, and many more — these are the reasons why we use face masks. From the ever-so-popular sheet masks to ones with charcoal that just suck out all the dirt in your face, you got to admit, face masks are pretty much the bomb.

Every skin type can use them because they’re not as abrasive as exfoliators, and they make a great addition for pampering or relaxation sessions in the bathroom. But the downside, is that face masks (especially the most effective ones) can often break your wallet.

Our solution? Make your own! Natural, DIY face masks are often even better than store-bought ones because they don’t contain added preservatives and fragrances. So if you want to go the healthy way to clear, glowing skin, here are 4 2-ingredient DIY masks that are extremely easy to make!


Green Tea + Honey

(photo from HLRYYS)

Perfect for those who want a good dose of exfoliation, a green tea and honey face mask will slough away all of your skin’s dead cells, calm redness, reduce pimples and other blemishes, without drying them all out! Honey, a good moisturiser, will quench your skin’s thirst for that radiant glow, making this face mask a cheap 2-in-1 product that zaps blemishes away and moisturises your face! Just cut out a used (cold) green tea bag and put all the leaves into a bowl and add a teaspoon of honey to make a paste. Apply it after cleansing your skin, let it sit for 5-10 minutes and rinse with warm water, and that’s it!

Papaya + Lemon

(photo from rinrinrin)

A mask made of pureed papaya and pure lemon juice will refine and tone your skin for a healthier, younger you! The vitamins and enzymes in papaya are good for anti-aging benefits and helping fight pimples and scars as it gently exfoliates the skin and hydrates it. The vitamin C in lemon juice will control oil production and lighten up scars and acne marks -- a powerful, acne fighting mask indeed!

Mash up a few chunks of papaya and mix it together with a teaspoon of lemon juice, apply it all over your face and let it sit for 5-10 minutes. Moisturize well after and you will soon have smooth, clean skin!

Banana + Yogurt

(photo from ideastolife)

Love putting bananas in your sandwiches and shakes? Or just eating it as it is? Well you’ll love this DIY banana and yogurt face mask that will refine and brighten your complexion! Bananas have good anti-aging benefits as it combats dryness and smoothens out your skin’s surface, as well as cleansing your pores to remove any impurities hidden within. When combined with a teaspoon of yogurt, which fights acne while hydrating the skin, this easy-to-make mask will make it into your skincare routine in no time!

Apple Cider Vinegar + Water

(photo from ideastolife)

Using vinegar as on your face? Don’t be afraid as this method dates back to ancient Greece! Usually used as a toner, apple cider vinegar and water can be transformed into a face mask by mixing 1/4 cup of vinegar with 1/4 cup of water, gently applying it all over your face, and letting it dry! This mask is perfect for those suffering with acne as apple cider vinegar is known to kill bacteria that clogs pores and reduces inflammation by softly exfoliating the skin, and lessening the marks and scars. But remember, never use this on its own as it might be too abrasive on your skin and cause even more damage.


What are some of your favourite DIY masks? Tell us in the comments below!



(cover photo from indrinovita) 

The holiday season is always made better with holiday collections; and this year, beauty brands have been releasing amazing collections in preparation for the holidays and we are definitely not complaining.

One down side to this though, is that if you don’t get them these holidays, you will not be able to get them again. Limited edition product woes indeed!

So we’ve sifted through all the amazing collections out there and have picked out the four collections we think should be on your Christmas shopping list this year!


Maybelline Holiday Kit

Photo source: Ulta

This is the brand’s first ever holiday collection, naturally we are excited about it! Maybelline has released two palettes: Up In Smoke and Gilded in Gold. Both palettes include 4 eye shadow colours, 1 blush colour, 1 highlight colour and 1 lip colour but the Gilded in Gold palette includes and additional eyeliner.

Photo source: ImaBeautyGeek
Giorgio Armani Luxe is More Holiday Collection

Photo source: Brown Thomas

This holiday collection consists of a double layer compact eye and face palette, 3 shimmery liquid eyeshadow colours, and 6 matte lip lacquer shades. The Luxe is More palette is definitely one of the best palettes out there this holiday season, with very wearable mixes of pearl finish and matte neutral colours. The ten eyeshadow colours are unique to the palette and it also comes with 2 cream foundations and a luminous pressed powder. The packaging is pretty and luxe with its gold details, and comes in a handy compact size perfect for travelling!

Photo source: Giorgio Armani Beauty USA

Maison Kitsune for Shu Uemura

This collection has got to be the cutest collection ever. The east meets west collection was done on point with its sweet happy colours and collectible worthy packaging. The Indigo Eye and Cheek Palette exudes that bubbly Japanese style, while its Plum counterpart alludes to the chic French style. Not to be missed are also the Tricolor-In-A-Blink Falsies, New Youth Must-Have Premium Brush set, and preciously cute Curious Eye-catching Premium Makeup Box.

Check out the full collection here

eSpoir Sense of Secret Collection

eSpoir is a Korean street makeup brand tat never fails to disappoint in terms of its special collections and quality of its products. For its reasonably affordable price, it is no wonder Korean makeup artists choose to use their products. So if you are in Korea for the holidays, be sure to pop by an eSpoir store to get your hands on these beautifully designed Sense of Secret collection with its amazing colours and quality. This is definitely on our must-buy list this Christmas!

Photos from Amore Pacific Design Lab


Which of these sets have you got in your must-buy list? Share with us in the comments below!