SK-II Children Get Singaporean Adults To Dream Again | Clozette

Singapore Actress Oon Shu An - SK-II 'Dream Again' Campaign Event


Did you ever wish you could return to your childhood days, when you saw the world as a place full of hope and possibility? If you’re feeling down on yourself because of unfulfilled dreams, don’t worry, you’re not alone.


According to the Global Dreams Index Survey, conducted by luxury skincare brand SK-II, half of the world’s female population have given up on their dreams and are unsatisfied with their lives: they become less satisfied as they grow older. On the other hand, though, the survey highlighted that 82% of women who follow their dreams are satisfied with their lives and strongly identified the personal definition of success as “doing what you love”.


SK-II Singapore Ambassador, Actress Rebecca Lim - SK-II 'Dream Again' Campaign Event

Armed with this knowledge, SK-II partnered with local Singaporean celebrities such as Rebecca Lim, musician Benjamin Kheng, and singer-songwriter Daphne Khoo, for “Dream Again”. Held on 21 June 2016 at the heart of the Central Business District of Raffles Place, it was an event where children encouraged adults to reconnect with their forgotten dreams.


Singapore Youtube personalities Munah and Hirzi - SK-II 'Dream Again' Campaign Event

As part of a social experiment, the children seemed to be asking the adults for advice by allowing them to talk about their dreams. Through this, adults were able to re-ignite their childhood mind-set and rouse dreams unfiltered by society’s expectations and demands; and in just 3 hours, over 350 dreams were collected and 400 adults were counselled by children to dream again.


In addition to this heartwarming event, the Global Dreams Index Survey also inspired SK-II to create a film titled, “Dream Again | SK-II #changedestiny” – the latest instalment in their #changedestiny campaign, which empowers women to take control of their future and achieve their aspirations.



Throughout the film, interviewees talked to an ‘adult expert’ about how they drifted away from their dreams as life’s responsibilities became more demanding. At the end, though, the expert was revealed as a cover for little girls hidden behind the cameras. This dramatic unveil put the women face-to-face with smiling children who remind them, in simple yet powerful words, to never give up on their dreams.

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What are your dreams? Share them with us in the comments below!

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Get ready to embrace your love for big and bold MOTDs! This July, MAKE UP FOR EVER will introduce their two new product lines that will invite your inner rebel to join the #OrangeFever and #PunkYourLashes.

The theatrical spirit of the stage is what inspired Dany Sanz (Founder and Artistic Director of MAKE UP FOR EVER) to create Orange Fever-- the newest addition to the Lip Fever collection-- which stars a vivid orange colour. Like a coloured accessory boosting an outfit, Orange Fever not only exudes self-expression and creativity, but also offers a variation of textures and vibrant shades, giving its final touch a daring look.


The Orange Fever has three products in its line: the Artist Balm, which combines the qualities of a lipstick and a gloss in a retractable pencil that gives a soft and comfortable texture; Artist Lip Blush, which gives the lips a sensual, velvety finish; and Artist Acrilip,which has an ultra-pigmented formula that envelops lips in an intense liquid color.



Another one of their creations that sparks audacity and allure is the new Excessive Lash mascara. Its intense black formula combines a provocative and lasting volume with lightness. Inspired by punk culture, MAKE UP FOR EVER created this mascara to transform a woman’s appearance even with a single stroke by adding to her lashes the arresting volume that will make her unique.

So get ready to go wild and theatrical with the Orange Fever Lip Range and Excessive Lash mascara!

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The Orange Fever Lip Range and Excessive Lash mascara will be available in all MAKE UP FOR EVER counters and leading department stores in Malaysia starting July 2016.
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Clozette is all about creating a community who share the same love for fashion and beauty. It's fulfilling to know that over the course of five years, our community has became a place where friendships are built and strengthened.

That's why in line with this year's National Bestfriend's Day, we decided to treat selected Clozette Ambassadors, Star Clozetters, and their BFFs to a hair repair makeover courtesy of Matrix Philippines. The event aims to make their crowning glory as strong, healthy, and beautiful as the unbreakable bonds they have with their BFFs.



The event featured Matrix’s Biolage hair treatments: Pelicure, which helps repair weak and fragile hair from the inside; Fill & Seal, which is perfect for those who have coloured hair to keep hair vibrant and shiny; and Scalp Rejuvenation, which cleanses the scalp to prevent dandruff, excess oils, and dirt that can make the strands weak and easily damaged.

Scroll down to find out more about what our Clozette Ambassadors and Star Clozetters have to say about their personal hair care routines, their BFFs, and their hair makeovers!

"Having a BFF is like having a sister outside your home. Bonding with them is more than a leisure and a chore. It's like taking your heart out for a good date. I was overly excited when I was told I could bring a BFF. It makes any event a lot more fun." - Clozette Ambassador Tina Cruz


Tina and Nina couldn't get enough of their softer, smoother hair after the makeover

"It's funny because both of us have dry and dull hair so we got the same hair treatment. After the hair makeover, we were both so happy to the point that we couldn't stop talking about how our hair got really smooth and healthy in just an hour. We even took a lot of hair selfies and snaps because we were that in love with our new hair!" - Clozette Ambassador Nina Nuguid


"I understand that the hair is a woman's crowning glory. But to be honest, I didn't have a particular hair care routine. I simply use shampoo and conditioner [before]. Sometimes, when it's extremely frizzy and uncooperative for brushing, I apply oil-based leave-on. 


Pampering day! Sisters Dianne Resurreccion and Clozette Ambassador Angel Andrade show off their shinier locks with Jamaica 

It's a good thing that I was a part of this event [because] I became more aware with my hair and how to take care of it. My hair was bleached and dyed more than twice this year, resulting it [to be] extremely dry. I've been dealing with it for months now! But Matrix educators told me that I can reconstruct it without cutting and instead [repair my hair using] Matrix's Biolage [treatment]." - Star Clozette Jamaica Agbisit




"Sometimes, we overlook how we take care of our hair. [We don't make] time for it, making it dry, frizzy, and weak. But [our hair being damaged] doesn't mean we have to completely give up. All you need is a little treatment and it can bring your dry weak hair to life. 


Ruth bonded with her vlogger BFF Helen Payawal at the event

Just like [any] friendship, not spending time with each other can make your relationship [with your BFF] weak and dry. But all you need is to spend a little more time catching up and I'm sure you'll return to your normal, happy, alive friendship." - Star Clozetter Ruth Jimenez

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Visit your nearest Matrix salon nationwide in the Philippines and request for a Biolage hair treatment for you and your BFF today!
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