As we learned from Brand New Media (our wonderful friends behind ClozetteTV), the key to shooting a great video is all about adhering to a few DOs and DON'Ts to ensure good video quality that makes it enjoyable for your audience. After all, the focus with every video is to hook and engage your audience.
Here are the pointers they shared with us!
-- Film in a brightly lit room. (white light is better than orange light). Ideally next to a window with a lot of natural light.
-- Plan your shots. Have a look at how your background looks. Clean up, make it neat and presentable.
-- Frame your shot. Give it enough room so it can easily be "square-able" if you intend to derive a snippet for an Instagram video teaser.
-- Shoot in a quiet room. If your room has an echo, use cushions or pillows to pad the walls. Also, a microphone is a good investment.
-- Be natural. Don’t script yourself but do have a rough guide so you don’t ramble. Choose a topic you are most passionate about so it will come across most naturally.
-- Prepare well and be organized. Sort your equipment. Charge your batteries!
-- Don’t wear intricate designs.
-- Don’t be too ambitious. Keep it simple, short and sweet.
-- Pay attention to your story.
What are you trying to convey?
-- Make sure you’re aware of what’s behind you. Eg. don’t wear a black dress and stand in front a black closet.
-- Don’t fidget or stay too static. Watch your hands. Make your movements small.
-- Don’t rush your video but don’t ramble. If you would like to add music, make sure to dim the music when you introduce vocals.
-- Use royalty free music. Avoid using commercial music as it makes it difficult for other platforms to use your videos.