Get An Updated Dose Of Holistic Beauty Science With Sofina | Clozette


When it comes to skin health, we know that looking great on the outside is largely an effect of being well on the inside. Which is why when a new product promises to work with the skin’s natural processes, we’re all ears. Such is the idea behind SOFINA, a Japanese skincare and cosmetics brand by Kao. SOFINA’s philosophy is driven by “holistic beauty science” and its products claim to work with the skin’s surface and base (or what they call DODAI) abilities to improve overall skin quality. Recently, they launched an updated version of their bestselling product, the SOFINA iP DODAI Essence.


The SOFINA Essence and SOFINA Beauty Supplements


sofina essence


The SOFINA iP DODAI Essence is well-known in Japan, having ranked as the number one essence in 2017. But the new formula is a bit different in that it includes a carbonic acid-retaining oil solution, which enhances blood circulation. Every day, we are exposed to environmental stressors that can speed up skin ageing. Our skin’s restorative abilities are disrupted due to poor lifestyle habits, too, making us prone to skin issues. The SOFINA iP DODAI Essence, however, is able to penetrate deeply into the skin and the more carbonic acid is absorbed, the better blood flows to deliver oxygen and essential nutrients to cells and carry away harmful toxins. The result? Moisturised, firm, and beautiful skin that is healthy from within.


The SOFINA iP DODAI Essence has two variants: the original design in blue and a special limited-edition version in pale pink with feather motifs. In an effort to target overall body health, the brand is also releasing the Sofina iP Chlorogenic Acids Beauty Supplement.

sofina supplements


These fruit-flavoured drinks contain a blend of plant polyphenols, chlorogenic acids, collagen and vitamin B6 to regulate blood flow throughout the body. The caffeine-free formula makes it perfect for drinking before you sleep, helping your skin to regenerate overnight leaving you with a healthy glow the next day.



The SOFINA Beauty Power Station


Visit the SOFINA Beauty Power Station at Isetan Scotts to avail of an in-depth skin analysis with personalised beauty and skincare advice. The analysis will test your overall skin condition using key components such as hydration, ceramide, and sebum levels. It will also test your skin ability to see how strong your protective barrier is against aggressors. Finally, it will test how well your blood circulates to enable healthy skin function. This way, you get to understand your skin better and you can effectively address its needs. 


With the SOFINA iP DODAI Essence, now you can embrace skin health on a deeper level. 


SOFINA products are available at the SOFINA counter in Isetan Scotts.



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These awesome headlines will be the cherry on top of your fantastic week. From a collaboration between a popular clothing chain and a luxury brand to the debut of an exciting makeover show in the region, here are the latest updates that will kickstart your weekend on a good note.


H&M x Giambattista Valli



Here's something that will perk up your ears: Giambattista Valli and H&M are doing a collection together and it's called Project Love. If you've always wanted a piece of haute couture, this collaboration may just make your fashion dreams come true. Some of the coveted pieces have already been debuted at the Cannes Festival. Muses Kendall Jenner, Chris Lee and Chiara Ferragni are just some of the famous style personalities to strut down the red carpet decked in designs from the anticipated collection. Basing on what we've seen so far, it looks like the Italian designer is bringing drama and flair to a new level. 

Style Me Now to air on E!


Zalora Style Me Now Nicole Andersson


ZALORA, in partnership with NBCUniversal, will soon air their makeover-themed show on E! channel this coming 26 May at 9 PM. The makeover show will not just focus on the typical fashion and beauty revamp but some lifestyle aspects will also be explored. Elias Pour, ZALORA Group’s Chief Marketing Officer said, "The show offers strong and relatable content and the added voice from our influencers gives it a flavour that everyone would be able to genuinely enjoy and connect with." You can also catch reruns at Diva channel every Wednesdays at 12 AM and Saturdays at 5 PM.


Huxley releases its latest cushion foundation


Huxley Cushion Foundation


Korean beauty brand Huxley just released their latest cushion foundation formula called Cover Cushion; Own Attitude. It claims to provide long-lasting high coverage for a flawless look that lasts from morning to evening. Compared to its predecessor, the Moist Cushion, which is great for people with dry-sensitive skin, this variant works best for oily-combination skin with its mattifying finish. Will you grab one?


PUMA announces a new collection with Selena Gomez


PUMA Selena Gomez


You would think that after partnering with Pantone and Buffalo London, PUMA will take a break from collaborations but it looks like the brand is not slowing down anytime soon. Their latest endeavour? A collection with Selena Gomez that's inspired by the actress's journey from her hometown in Grand Prairie, Texas to her fast-paced life today in Los Angeles. The Spring/Summer 2019 collaboration features two brand-new shoe styles, laid-back apparel and travel-ready accessories. "I wanted to create something that could just be mixed and matched, but that would also go perfectly with any other piece you have in your closet," Selena said. The Selena Gomez (SG) X PUMA SS19 collection is available in stores now. 



Bally's First Eyewear Collection


Bally First Eyewear Collection


Bally unveils its Spring 2019 eyewear collection, the first of its partnership with the renowned luxury eyewear specialist Marcolin Group. It will include both sunglasses and optical offerings for men and women. The theme of the collection pays homage to the warm glow of a California sunset and the eyewear pieces reflect the 'Wanderlust' mood and palette of Bally's Spring/Summer 2019 collection. From retro luxe design to geometric take on classic pilot style frames, you'll surely find one that suits your style.


(Cover photo from: @chiaraferragni)


Don't miss the updates from earlier this week. Click here to catch up.


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When pop superstar Lady Gaga walked on to the Met Gala red carpet wearing the most spidery long lashes, we knew we have entered into a new era of beauty. This season’s statement makeup is all in the eyes. Decorative lashes are à la mode this year and the bigger and bolder, the better. Pat McGrath put statement lashes on the radar by having models wear feathered versions on Valentino’s Spring 2019 Couture runway and we’ve seen numerous interpretations of the trend since. From subtle dustings of glitter to all-out phoenix rising, here’s how you can hop on the beauty trend by level of extra.


Decorative Lashes Level 1: All Dolled Up



A favourite of ‘60s icons and Asian bloggers, Doll Lashes are a great way to get that amplified lash effect without looking too bizarre. Lash styles range from delicate porcelain doll to full-on Barbie bonanza so there’s plenty of room to explore before committing to your desired length and thickness.


Decorative Lashes Level 2: Fairy Dust



A little sprinkling of glitter on the eyes and it looks as if you’ve been kissed by fairies while you slept. Glitter lashes are a subtle way of adding a bit of magic to an otherwise everyday look. Make sure to use cosmetic-grade glitter for this one as it can come dangerously close to the sensitive eye area.


Decorative Lashes Level 3: Neon Dreaming



For an electrifying gaze, turn to punchy neon hues and bright tones to make a statement. You can try a single colour for a bit of a twist or go the artistic route with multi-coloured lashes. A swipe of white lash primer beforehand will help provide a clean base and amplify the colours especially for those blessed with dark lashes.



Decorative Lashes Level 4: Bring on the Bling



This is the time to get creative (and a little crazy). Add on embellishments such as crystals and sequins, then combine with another lash trend or two. Think neon-meets-dazzle or glitter and gems. You could even try to mix them all for maximum impact. 


Decorative Lashes Level 5: Flights of Fancy



This is a look that demands attention. You could probably spot it from a mile away if you tried. Pat McGrath made waves at Valentino by adding extra length to lashes with shafts of feathers in different colours for an ethereal effect. This is how you captivate in the blink of an eye.


Which of these decorative lashes are you willing to try? Let us know when you upload your beauty look by tagging #Clozette on Instagram!


(Cover photos from: @_flylashes and @valentina.art.6300


Next, check out these new beauty trends for your seasonal update.


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