This April, luxury brand Sophie Hulme launches "The Project" which is an initiative that is as straightforward as its moniker. Taking on the principles of responsible fashion, design, and artistry, the first collection under this initiative aims to explore the issue of pre-consumer waste and recycling materials from past collections.
But aside from Sophie Hulme, there are other brands — both high street and luxury — that have already been riding the 'sustainable fashion' train for quite some time. Just recently, Versace has declared that they are no longer using fur. Considering that it might be a drastic business move for the vast majority of the industry, some have started small-scale from ethical pieces, lines, and eventually, collections.