Stay Protected With Under Armour | Clozette

Under Armour's Spring/Summer 2015 Collection introduces a comprehensive range of revolutionary apparels, footwear, and accessories in elevated designs and colours for the sporty fashionista. The collection features some of the brands’ signature mainstays – improved and enhanced – in brighter colours, elevated designs, alongside an introduction of new and innovative technology into its footwear and apparels. It's designed specially for athletes to supersede performance targets. 




We're talking about the new Sunblock technology that provides protection from the sun for UPF30 and UPF50. It shields the skin against UVA and UVB rays that cause premature skin aging and skin cancers. Lucky for us, this kind of apparel is currently available for women. It's already all over SIngapore as we speak!


This fabric innovation also stays cools against the skin, with a ventilated all-over mesh material that is light, moisture-wicking, and promises anti-odour properties. This is definitely the ideal top for those extra workout days this season! Grab yours today!


Click here to know more about the collection

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In ultimate fashion defiance, Mercedes-Benz STYLO Fashion Grand Prix 2015 premièred Fashion Anarchy – Rebel Revolution. A night comprised of a kaleidoscope of stylish individualistic trends and insurgent installations.


Let's take a quick look at what transpired. 


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STYLO International in partnership with Mercedes-Benz presented Malaysia’s best and most exciting fashion entertainment showcase of the season.  



The opening night set the "rebel revolution" standard with non-conforming fashion presentations in the lines of punk, goth, bikers, chains, leather, and tattoos from the designers for the night--Joyce Wong, Kinslager, Illiza Ho, Azlan Adrian Ariff (AAA), Tangoo, Fairuz Ramdan, Hazree Wahid, and Bon Zainal.





Each designer crafted distinct collections with personal interpretations of Rebel Revolution. The best thing was witnessing local Malaysian celebrities as muses such as: Altimet, Sona One, Joe Flizzow, Reshmonu, Jehan Miskin, and Datuk AC Mizal to name a few. 




The creative revolutionary twists and fantastical elements of these designs wasn't just fashion anarchy at it's finest, but artistic freedom manifested in clothing.





The second day was for stunning collections made by young, up-and-coming designers from various leading fashion schools in Malaysia. It was in fact, the first time they paved way for an Emerging Designers Competition as a stand-alone show at The Mercedes-Benz STYLO 2015 Fashion Grand Prix show. We witnessed each student's personal interpretation of the “Fashion Anarchy” theme. With over 100 entries, only 12 of the best made it in the shortlist. 


What stood out for us was Michelle Chia of INTI University College's collection who presented a twist in the interpretation of “Fashion Anarchy” via dinosaur fossils.





Another standout was “Inner Strength” by Heah Hui Xuan of Equator College, Penang. Her creations highlighted unique feminine silhouettes through armour-like designs. 




This year’s winners was then announced during the Gala Night at MBSTYLOFGP 2015 and further supported with prize money by MyCreative Ventures (a government investment arm to spur Malaysia’s creative industry) and a platform to create and showcase their first collection at the Malaysia Fashion Week 2015 later this year.



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Polaroid has been symbolised with the iconic rainbow attached to its logo in different forms since the brand was founded. To democratize better colour, clarity, and details they created the original polarized lens in 1937. As a tribute to the colourful icon and technology, Polaroid has launched the Rainbow Collection for Spring/Summer 2015. It is a collection featuring new vivid sunglasses dressed in the shades of the rainbow--with the iconic Polaroid rainbow arc on the tip of the temple.


The collection was inspired by the question “What’s at the end of the rainbow?” This led to an entire range of sunglasses that reflects the vividness of the rainbow as well as Polaroid's brand history. It was designed to make people re-think the way they look at sunglasses, enabling you to express your state of mind, free your emotions, and share your feelings through its bright nuances at every moment. 

 

The best part about these sunglasses is that it also allows you to enjoy bright colours without the stress of encountering glares, thanks to the exclusive polarization of UltraSight lenses. Through the proprietary Thermofusion Technology, all Polaroid polarized sunglasses feature the UltraSight™ lenses for distortion-free vision. It provides unique benefits such as: glare-free vision, clear contrasts, natural colours, reduced eye fatigue, and 100% UV protection. 


The unique Polaroid Ultrasight mirrored lenses eyewear is available for both adults and kids in blue, green, yellow, orange, fuchsia and crystal. Now parents and their kids can effortlessly look matchy-matchy this summer!

The Rainbow Collection is now available in stores for $110

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