Know These Brands To Up Your Street Style Cred | Clozette

Ever since the athleisure trend began, street fashion has been steadily rising to mainstream popularity. What was once a style reserved for skater boys and the hipster bunch is now a style staple for almost everyone. These days, it's even penetrated the luxury market as various heritage brands — such as Gucci and Dior — start sending streetwear pieces down the runway. That said, it's time to up your street style cred. Keep reading to discover awesome street style brands that may have flown under your radar.


Best known for their camouflage-printed pieces and quirky collaborations  —  with Barbie and DC to name a couple — A Bathing Ape or BAPE is one of the street style brands to watch out for today. As a Japanese brand based in Tokyo, you would often spot the influences of local culture in their bold designs. If you're curious how the brand got its name, it's from a Japanese saying that goes, "a bathing ape in lukewarm water" that roughly pertains to someone luxuriously spoiled and pampered, which is maybe a reference to the brand's premium pricing.


Before there were Supreme and Obey, Stüssy was the go-to. This OG streetwear brand may have gone under the radar for a bit but it's now coming back to the spotlight. Back in the 1980s, it started as a graphic tee shop that thrived with the boom of surfer culture in California. Over the years, it has slowly been adopted to streetwear and to this day remains one of the most influential brands in the industry.


Hailed as the quintessential Japanese streetwear brand, UNDERCOVER is finally getting its much-deserved recognition in the international scene. Aside from the usual graphic tees commonly offered by street style brands, designer and founder Jun Takashi also explores offering streamlined silhouettes that blur the line between street style and high fashion. It's style and comfort in one!

Carhartt WIP

Here's a fun fact: Carhartt started as a brand that designs workwear for blue-collar workers in the 1800s. Far from its origins, the brand's offshoot line Carhartt WIP (Carhartt Work In Progress) has evolved into an emerging giant in the luxury street style territory. If you're a fan of streetwear pieces that can double as cute workout clothes, then you should totally add this brand to your must-buy list.


Operating as both a retail space that houses a wide selection of streetwear labels and a stand-alone brand, Kith's unique position is its ultimate edge over others. They may be a newbie but don't underestimate them. Case in point: they just had a big collaboration with Versace, a move that cemented their place in the fashion world after working together with other big brands like Tommy Hilfiger and even Coca-Cola. Aside from their cool limited-edition items from collabs, you should also check out their sleek hoodies. 

(Cover photo from: @undercover_lab)

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The days are getting hotter and hotter and everyone’s scrambling to find stylish yet breezy looks to survive under the sun. There’s no better way to battle the heat by wearing flowy pieces that are flatteringly wrapped around your figure. Check out how the Clozette Community styles their go-to wrap pieces.



Ready in Red


Woman wearing red polka wrap dress

(Photo from: dilate)



Two years ago, old Taylor was pronounced dead. The country girl who writes songs about her little love (and lust) adventures and wears dainty grandma dresses is no more. She's since been replaced by a "stronger and harder" zombified persona who seems to have a strong affinity for leather, snakes and goth aesthetic. While the 'good girl gone bad' style is indeed a refreshing look for the pop star, we all knew that it was just a phase she will eventually get over. Now here we are, decoding the latest version of the 29-year-old's self: her resurrection.

Since February, Swift's Instagram theme took a drastic shift in tone. Pastels, shimmers and dreamy rainbows overtook the monochromatic posts that came before. What could this mean? Here are some theories.

It's about her 7th album

The most obvious and sensible answer to why TayTay is adopting a new look is because of her new album, which is teased to drop on 26 April. That's what we think so anyway as there's really no confirmation if the "4.26" caption is really for an album. But if that's the case, the pastel aesthetic could suggest a return to the darling days of Swift. We're expecting some sweet tunes with a little bit of spice. Maybe a '90s-inspired pop album? 

She's launching a lifestyle brand

Another possible explanation for all these changes is that Swift could be launching her own lifestyle brand soon along with the album. She's already been spotted sporting a new wardrobe that's a bit similar to her 1989 days but with a more iridescent and quirky touch. Could a new batch of merch be on its way? We think it's likely.

Her renaissance

Following the symbolic death of the old Taylor Swift, this new look could mean that she's going back to her roots as a country slash pop sweetheart persona. But now, the colours are more vibrant and more colourful which can be interpreted as a showcase of the more experienced and nuanced version of her former self. Those translucent heart designs and extremely girly photo editing are also reminiscent of the early aughts style — the era when she started her career. With this in mind, we theorise that she could be going back to the beginning.

Since we're just following breadcrumb trails right now, it's really hard to decipher what exactly we're anticipating. But we're surely excited to finally know in the next two days! 

(Cover photo from: @taylorswift)