“Awaken creativity to reveal undiscovered beauty,” that is what International artistic director uchiide says regarding Shu Uemura's take on street art and beauty--a street art inspired collaboration for their newest Vision of Beauty Collection Vol. 2. Haute Street.
The collection is sparked by street art as a premium means of visual expression and poetry in the modern city--meant to lead you down a liberating road of feminine beauty with inspired daily make-up, artistic palettes of colour, and perfectly calculated brush strokes.
Our personal favourite from the bunch is the tint in gelato. It comes in a paint-tube-inspired packaging so you can paint the town in 4 shades of Urban Coral, Graffiti Orange, City Dusk, Street Rose. It also has a fresh and creamy texture that's super pigmented and blendable--easily transitioning between variations of finish (from intense dewy to soft matte).
The haute street look goes downtown edge with a range of products consisting of 2 palettes of 6 eyeshadow shades ranging from easy-to-wear neutrals to eye-catching pearl artist shades, drawing pencils, limited edition dual-ended eye color pencils in vivid paint shades, and 4 rouge unlimited central and supreme shine lipsticks in signature lippie shades city neon, avenue sunset, brick burgundy, and highway pink.
Aside from the bright pigments and street art-inspired packaging by artist, Ōyama Enrico Isamu, the collection's focus is also make-up design that emphasizes the V shapes of the face and accentuates the V's with colour.
The face's V shapes are: the outer corner or inner corner of the eyes, the end of the eyebrows, the cheekbones, and lip corners. Highlighting the V shape with a vibrant colour will give you an effortless, modern and stylish look; skin will look clear; and colour will blend with the contours of your face.
Add the V-beauty techniques to your daily make-up for a creative, cool, fresh twist to your beauty style as inspired by this latest collection by Shu Uemura.