SUBLIMIC By Shiseido Is The Latest Haircare Line To Rave About | Clozette

We all love styling and colouring our hair to achieve different beautiful looks. But in doing so, we're sacrificing the health of our locks, making it look dry and lacklustre. Of course, giving up heat styling and hair highlights is not an option we'd want to take. After all, who doesn't want perfectly coiffed, Instagrammable tresses? This is where the new SUBLIMIC by Shiseido comes in. 

SUBLIMIC by Shiseido

Freshly launched in Singapore and Malaysia, this salon-exclusive premium hair and scalp care line boasts the latest technology that will 'reform' your hair to make it more rejuvenated and bouncy. The product lineup is divided into two categories: salon care (for intensive, professional treatment) and home care (for maintenance until next salon visit).

SUBLIMIC by Shiseido

At the Malaysia launch

They also have different selections catering to each haircare need: Aqua Intensive (damage care for weak and dry hair), LuminoForce (to help coloured hair retain shine), Airy Flow (for managing unruly hair), Fluente Forte variants (for those with dry scalp, oily scalp or dandruff concerns).

SUBLIMIC by Shiseido

Aqua Intensive and Airy Flow

SUBLIMIC by Shiseido has four key updates that distinguish the line from other hair care products. First is the "Hair Reforming Technology" that focuses on correcting the distorted shapes of strands caused by damage, restoring its smoothness and form. Next is the "Self-Moisturizing Technology," which harnesses the human skin's ability to generate moisture on its own and strengthen its barrier function. The third is the "Daily Shielding Technology," which keeps hair-damaging and scalp-irritating airborne pollen from sticking itself on our crowning glory. Finally, the SUBLIMIC by Shiseido is said to be formulated with an aromatherapy feature to uplift our mood. 

SUBLIMIC by Shiseido

Guests at the Malaysia launch getting a sensorial experience with Shiseido Professional

Along with these hair care and home care products, the haircare line also offers Wonder Shield (SGD56/MYR156). It's a leave-in treatment with heat-activated ingredients that will protect hair from external stressors and keeps the salon-quality finish of the hair for a longer time.

SUBLIMIC by Shiseido

Wonder Shield, LuminoForce & Fluente Forte

The SUBLIMIC by Shiseido range is priced at USD32 to USD78/MYR104 to MYR250 depending on the product. As of now, it's available at over 30 salons in Malaysia (such as Hair Atelier in Selangor) and 10 salons in Singapore (like Walking on Sunshine, Corner Hair Design Studio, and D.A. Hairdressing Far East). But there are plans to expand to more salons in the future.

Want to test out these new products at home? You can also find the SUBLIMIC by Shiseido home care products in every Shiseido Professional boutiques.




Makeup can be transformative. It can also be confidence-boosting. But most of all, it can be lots of fun! And when it comes to creating looks, the limit is dependent upon one’s creativity — which is to say it’s endless. But it’s also worth noting that preparing your skin for these endless makeup possibilities is a must. Making sure you have skin that’s resilient and hydrated is the key. How do you do it? We asked credit analyst ​Joy Koh​ and beauty consultant ​Ong​ ​Wei Sing​, who are accustomed to changing up their looks a lot, about their tips and why they love incorporating the ​Hada Labo Hydrating Lotions​ into their skin prep.

Hada Labo Hydrating Lotions

Joy on enhancing features and hydrating the skin

“On a daily basis, I go for simple, light makeup but I like to turn it up for special events. I usually get inspiration from YouTube and from my friends who are also really good at makeup,” Joy shares. “I like that makeup helps me enhance my features. It gives me more confidence to face the day ahead.” Before anything else, though, Joy makes sure she takes care of her skin.

Joy using Hada Labo Hydrating Lotion Regular

“My most favourite thing to do before putting on makeup is applying the Hada Labo Hydrating Lotion (Regular),” she shares. “It keeps my skin hydrated and locks in moisture, which is important for satin-like skin that’s a great base for makeup.”

Joy adds that she likes it because it keeps her skin bouncy and helps her makeup stay intact, thanks to the four types of hyaluronic acid in its formula. The Hada Labo Hydrating Lotion is packed with the golden ratio of hyaluronic acid, which is a powerful humectant a.k.a. an ingredient that retains moisture in the skin. “Plus, I love that it is fragrance- and paraben-free so I don’t have to worry about my sensitive skin being irritated,” she adds.

Wei Sing on getting a glow before makeup

Wei Sing loves makeup not just as a part of her job as a beauty consultant but also because it helps her feel more confident. She is often inspired by looks created by makeup artists she follows on social media. But she also says having dry skin can be a bit challenging when creating many looks.

“I have really dry skin, so hydrating it is a must, especially when I’m going to put makeup on. Otherwise, dry patches will be emphasised and flakiness will appear,” Wei Sing shares. “It’s something that I need to ensure doesn’t happen, so I always apply my holy grail, Hada Labo Hydrating Lotion (Light), before I put any face colour on. It doesn’t contain alcohol, which can be drying. It also doesn’t have colourants and mineral oils that may be irritating on the skin.”

Wei Sing using the Hada Labo Hydrating Lotion Clear

She says that aside from hydrating her skin, she also loves that the lotion has antibacterial properties that protect her skin. “It’s also lightweight and non-sticky, which is perfect for any makeup base,” she adds. Wei Sing also likes that the lotion gets easily absorbed into the skin, so it cuts some time from her routine. “And it gives my skin that extra glow.” The Hada Labo Hydrating lotion also contains hyaluronic acid that traps free radicals, aiding in the improvement of various conditions including acne, redness, scarring, melasma, and dermatitis.

Get the Hada Labo Hydrating Lotions here.