Sulwhasoo’s Best Seller Gets An Upgrade | Clozette

Sulwhasoo’s number 1 best seller and the product of choice for anyone interested in trying Sulwhasoo for the first time started in 1997 along with Sulwhasoo’s brand history. The First Care Activating Serum is the first boosting essence based on Asian medicinal herbs. It is applied right after cleansing and creates optimal skin conditions where any treatment products used thereafter become more effective. 

It has definitely set its mark on the beauty industry with its JAUM Balancing Complex, Sulwhasoo’s key ingredient and unique formula that embodies the brand heritage. It is based on five precious ingredients that are carefully selected from 3,000 herbs identified from the traditional medicine classics. It replenishes the yin deficiency and restores skin balance, leaving the skin smooth and hydrated and brings the skin’s nutrition, vitality, clarity, resilience and regeneration back into balance.  

This year, the serum presents a new, exclusive experience of ‘the utmost radiance’ by upgrading the JAUM Balancing Complex with proprietary technology. Now, it is an optimal formula of five precious medicinal herbs partnered with the PREXtract Process, a new proprietary technology that increases the content and number of active ingredients. Now, the First Care Activating Serum EX presents an even greater boosting effect and optimizes skin balance to increase product effects!  

The First Care Activating Serum EX is now available in Malaysia at Parkson branches at Pavilion KL, KLCC, 1 Utama and Gurney Plaza, Penang and retails for RM280/60ml. 


Won’t you agree with me that different lip colours would tell a lot of difference to how you look? Different shades surely compliments different occasions, outfits and even fashion styles. I know many of us have our go-to lip colours because we thought those colours suit us best, but would you be as daring as me to step out of your comfort zones and try out many other shades out there? 

New Estée Lauder Pure Colour Envy Liquid Lip Potion swatches has 12 amazing shades in total, so I went ahead to explore four of their 12 shades to compliment my different outfits during my holiday in Korea. The four shades that I have are as pictured, #04 Fierce Beauty, #05 Cold Fire, #06 Lethal Red and #10 Quiet Riot. 

First of all, let’s just say I’m in love with Estée Lauder’s sleek classy design, with its signature navy and gold-tone packaging. Parts of the Pure Colour Envy Liquid Lip Potion are also transparent to reveal the true colours of the lipsticks. 

I’m absolutely amazed by how thick and creamy the lip potions turn out. All the swatches are achieved by only one swipe and the colours are definitely intense. These Pure Colour Envy Liquid Lip Potion are formulated with rich moisture and a satiny texture to give a smooth long-lasting wear for up to 8 hours. As for the reason behind such an intensive concentrated colour, it’s thanks to Estée Lauder’s Advanced True Vision Technology that contain structural pigments to give a rich colour effect. 

For people with dry lips, fear not because the Time Release Encapsulated Moisture Complex with Hyaluronic Acid, avocado oil, jojoba oil and sunflower oil help to seal-in and boost moisture level on the lips. 

Estée Lauder Pure Colour Envy Liquid Lip Potion comes with curved tip on the applicator for a more precise application. 


Starting from an everyday look, I paired my pastel red dress with Pure Colour Envy Liquid Lip Potion shade #04 Fierce Beauty. It’s a muted pink which incline towards the nude but still remain pinkish. 

Wearing shade #04 Fierce Beauty 

It’s the kind of shade that adds colour to your lips but in a low-profile way without wanting too much attention on your lips. It’ll be great when you have heavy makeup or accessories and the last thing you want is to have a loud lip colour clashing your outfit. 

Following next is one of my favourite shade, #05 Cold Fire. It’s a bright coral shade which suits tan skin the best. Since it’s coral, I decided to pair with accessories that has a tinge of coral too in order to match the whole outfit with the coral lip shade. 

This shade definitely adds on the playfulness of my outfit! 

To our good old bright red shade, we have the Lip Potion in #06 Lethal Red. As  the name suggests, this shade puts all the attention to only the lips thanks to the very bold shade. Since I was in Korea where most of the girls here go for lighter shades, I stood out among the crowd very easily and I sure did enjoy the attention when people took a second look at me. 

Leaving the best to the last is shade #10 Quiet Riot. It’s a berry shade with a mix of dark red and pink, a blend of the best of both worlds (shades). It’s something I would like to wear when I feel feminine and not keen to carry too bold a colour.

Any shade may pair well with a monochrome outfit like the one above. However, since monochromatic tones would look a little dull, a burst of berry colour would elevate the overall look and gives a pop of color to the otherwise understated palatte. 

Another good idea to spice up your outfit is when you’re wearing a white outfit. This shade works perfect for an all-white outfit as well! White outfits are tricky because you may easily look pale in it, so such a colour like #10 Quiet Riot serves best to elevate your look with a subtle reddish pink tone in it.  

And there you have it! The four shades that transform myself to a different look each time I try out a different lip shade from the New Estée Lauder Pure Colour Envy Liquid Lip Potion collection. I would definitely recommend you to try out as many shades as you can and not restrict yourself to the few colours you are comfortable with. It may take courage to try out different colours and you may fear your peers giving you that strange look, but as soon as you convince yourself that you are game for it, your confidence itself will make any lip color work for you. Have fun experimenting new colours in your life from now onwards! *winks*



(cover photo from Aggylow)

Looking for good beauty products should never just be about the brand. It's about the ingredients. So if you know your ingredients well and how they work on your skin, sifting through products should be an easy task. It's really all about knowing how to read the labels at the back and realizing that sometimes, you actually didn't need to spend $50 on a high-end primer when you can buy something similar at the drugstore that works so much better than the expensive one (given the cost-per-usage-quality segment).

To get you started, here are 5 alternative products you can start using for a healthier and cheaper beauty routine!


Primer: Nivea Men Aftershave Balm

April Hits and Oh God NO's April 2015

By NikkieTutorials 

Before you react, we have one word for you--Glycerin. Glycerin is the same ingredient found in most skincare products, including primer. Even Youtuber and makeup artist NikkieTutorials swears by it. It may smell like your beau's usual cologne at first but it will pass as you layer on your foundation. Apply it all over your face and work it in until it feels tacky. And ta-dah! You now have flawless foundation makeup that will last all day.   

Colour Corrector: Lipstick

(photo from Slowbrogal)

Have you ever noticed that some of your lipstick shades are similar to your colour corrector shades? Lipsticks are not just for the lips, they can also be used to colour correct your gray undereye bags because they're complementary colours. Use an orange-red or coral lipstick and apply it underneath your eyes to cover the dark circles. Then with a makeup sponge, apply a layer of foundation all over and blend well. You'll notice your bags have been complete concealed! 

Toner: Apple Cider Vinegar and Water

BEAUTY BASIC/ Skin Care: Everning Routine

by Michelle Phan

This video by Beauty Expert and Youtuber Michelle Phan is actually full of alternative products if you want to stick to healthy and organic ingredients. The biggest beauty hack: the apple cider vinegar and water combination. Since it's not as harsh as alcohol but it still provides that "sting" our skin needs, it's a perfect toner substitute! 

Makeup Remover: Baby Oil or Olive Oil

(photo from cforcassan)

You don't need a fancy makeup remover when you can use something that's right in your kitchen or something easily found in your dresser. Extra virgin Olive Oil and Baby Oil are both gentle and good for the skin. They do the job well at removing you makeup while keeping your skin and wallet happy. 

Face Mask: Honey

(photo from SmitaDeSouza)

Honey is nature's healer and it has so many uses that includes being your skincare routine's new face mask. It gently removes dirt without stripping the skin of natural oils. It also has natural antibacterial and probiotic properties that effectively reduces breakouts. For best results, use raw honey or manuka honey. Just apply it with your hands, let it stay for 5-10 minutes, and rinse it off to get that rejuvenated skin you've always wanted.