You’ve probably heard about the accusations skincare brand Sunday Riley received regarding the reviews of their products on Sephora. The rumours all started with a Reddit post from their former employee detailing email instructions from the company on how to post fake reviews without being detected. And now, almost exactly a year later, the cult-favourite brand has finally settled an investigation conducted by the US Federal Trade Commission (FTC), but the result is not exactly helping solve the issue on authenticity.
Despite almost basically admitting in a statement that they “[encouraged] people to post positive reviews” when the whole issue blew up last year, Sunday Riley neither admitted nor denied any of the allegations in the settlement. After the FTC filed the complaint, the skincare company simply agreed not to break the law again in the future. It’s a small step in the right direction, but not everyone’s happy with the settled outcome. After all, they weren’t given any form of punishment nor were they sanctioned to give their consumers refunds. For two of FTC’s commissioners, the settlement won’t really “deter other would-be wrongdoers” and therefore does not solve the growing problem.