Today's hottest word in fashion is 'sustainability'. Apart from being a movement towards more eco-friendly choices, it's also grown into a fad that brands often use to up their social standing and sellability. But while other sectors in the industry are still trying to make sustainability a need more than a want, Sweden's fashion scene is already ahead on a different level.
In order to make a statement on how serious they are on sustainability in fashion, the Swedish Fashion Council decided to completely axe the upcoming Stockholm Fashion Week this August. This is due to the unwavering (yet unspecified) environmental concerns that are yet to be addressed by both participants and organisers alike. The bi-annual event is one of the biggest fashion occurrences in the country, showcasing some of the best in the Scandinavian fashion scene since 2005.
Changing the narrative for the better
The decision may be shocking to some, but it's worth noting that Sweden is one of the pioneers of sustainable living even before it was considered 'cool'. Some sources suggest that as early as the '60s, Sweden was already taking steps in addressing depletion in natural resources, even headlining a UN conference about the environment in 1972.