Everyone Should Take Notes From Sweden's Fashion Scene | Clozette


Today's hottest word in fashion is 'sustainability'. Apart from being a movement towards more eco-friendly choices, it's also grown into a fad that brands often use to up their social standing and sellability. But while other sectors in the industry are still trying to make sustainability a need more than a want, Sweden's fashion scene is already ahead on a different level. 



In order to make a statement on how serious they are on sustainability in fashion, the Swedish Fashion Council decided to completely axe the upcoming Stockholm Fashion Week this August. This is due to the unwavering (yet unspecified) environmental concerns that are yet to be addressed by both participants and organisers alike. The bi-annual event is one of the biggest fashion occurrences in the country, showcasing some of the best in the Scandinavian fashion scene since 2005. 


Changing the narrative for the better


The decision may be shocking to some, but it's worth noting that Sweden is one of the pioneers of sustainable living even before it was considered 'cool'. Some sources suggest that as early as the '60s, Sweden was already taking steps in addressing depletion in natural resources, even headlining a UN conference about the environment in 1972. 



Jennie Rosén, CEO of the Swedish Fashion Council, said in a statement that this move is "to stimulate the development of a platform that is relevant for today’s fashion industry," and a way to "adapt to new demands, reach sustainability goals and be able to set new standards for fashion." This is because, for the longest time, Fashion Weeks all over the world became the breeding ground for making environmental sacrifices in the name of what's trendy and stylish. The promotion of fur and animal skin as luxury status symbols is just one of the few yet most glaring examples. 



Today, renowned brands from the country like Acne Studios, Filippa K, and Cheap Monday, in varying degrees are developing their sustainability units. All are reported to be working with regulatory boards to ensure that these processes are maintained and improved. 


A domino effect


Sweden's bold move to reformat one of their biggest fashion weeks may just be the starting point of something bigger and better for the fashion industry. This is on top of the foundation laid by brands like PradaBurberryStella McCartney and more in pledging to shift from their non-eco-friendly methods to more mindful and ethical productions.




This also solidifies the stance that sustainability isn't just a trend that will pass and be forgotten, but a long-term concept that should take planning, action, and maintenance in order to succeed. Sweden's move serves as an invitation to other Fashion Weeks like New York, Paris, and London to follow suit, reformat, and commit to the call for change. We can only hope that this truly heads to the direction we're picturing it in. 


What can you do? 


Sustainability in this region is still a novelty. After all, we're still majorly reliant on trends from foreign fashion houses and fast fashion retailers. However, local brands are stepping up to make sure that this idea makes it into the mainstream and into the consciousness of many people. So what you can do is offer your support the next time you go on a shopping spree. Not only are you helping these brands grow and develop, but you're also doing your part in participating in a larger and grander scheme that will benefit generations to come. 


(Cover photo from: @josefinelaul via @fashionweekstockholm)


Start now by checking out these sustainable brands in Singapore, Malaysia, and the Philippines


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When it comes to wearing white clothes, we all have our hesitations. There's the constant worry that we might spill food or smudge random dirt and ruin the whole look. If you take public transportation, the chances of getting grime on your white clothes become higher. But despite all this, we're here to convince you that sporting white ensembles is still worth it. Keep scrolling and be inspired by how the Clozette Community pulled off all-white looks. 


Fiercely fab


White Outfits

(Photo from: blackivorystyle)


Playful in polka


White Outfits

(Photo from: MandaOlivia)



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Sometimes, it’s difficult for us to find clothes to wear. Despite our closets bursting with different sorts of pieces, it’s a challenge for us to find our OOTDs because there are tons of factors to consider. We can only mix and match clothes up to an extent. But can you imagine a life where you don’t need to shop for new clothing? No more seasonal wardrobe de-cluttering and revamping. Just simply send a fashion company of a photo of yourself, and you could have your choice of clothing edited onto you in an instant. 



Digital becomes reality



It seems like quite an interesting sci-fi material, but it’s actually a concept that already exists today. Due to reports of influencers buying outfits for single-use to post on their feeds, Scandinavian fashion retailer Carlings released their first-ever digital clothing collection last November. The line included 19 genderless, sizeless futuristic pieces. The digital clothing was sold from EUR10 to EUR30 (~SGD15.31 to SGD45.92) and customers simply supplied a photo that was manipulated by Carlings so they appeared dressed in it. Several influencers were hired to promote the line and it sold out in a week. Because of its positive response, the brand is now working on a second collection to be released this season. 


Looking back



If we’d look at the games released in the past few decades, people spending real money on digital clothes isn’t a new concept at all. There’s been the Kim Kardashian: Hollywood game, where users could dress her up in designs from Karl Lagerfeld, Balmain and more, which you could buy in virtual currency you earned in-game or with real money. There’s also Moschino, who earlier this year, in line with their The Sims-inspired fashion collection, also virtually released a specially-designed hoodie that could be used in the simulation game.



All for practicality



With people living more and more of their lives online, it’s not surprising that digital clothing is expanding outside gaming. After all, it’s pretty convenient. Because all your clothes exist in the virtual world, you save space in your wardrobe and you don’t have to go through a Konmari session at the end of every month. It’s also considerably cheaper, as opposed to buying garments that you’ll use only once for a photo. There’s no need to worry about sizing as well because these virtual clothes are literally one-size-fits-all. Lastly, and perhaps its greatest attribute, is that buying these can reduce our Carbon footprint because it skips all the production and shipping processes.




Sacrificing some joys



Still, with all its positives, there are bound to be some cons too. With digital clothing, the tactile experience of wearing your clothes is lost to us. You can no longer feel giddy as a silk dress slides smoothly on your skin, or feel the comfort of fleece knit sweaters. That empowering feeling of fashioning clothes that slay wouldn’t be present if we opt to digitise it instead.

 

With the Carlings first digital collection receiving positive response, this modern concept can undeniably rack up profits. It’s a greatly sustainable idea that can be catered for influencers and other people who show much of their lives online. Not to mention, it definitely has potential to expand the creativity of designers and wearers looking for other ways to explore their styles. But, it’s quite hard to imagine that it would sell to those who live without posting much on their social media. Whether or not it will pass as a fad or remain in the next few years, only time will tell.


(Cover photo from: @carlings_official)


For now, here are ways to style your fave jeans and shoe pairings.

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