What's Up With Taylor Swift's Pastel-Centric New Look? | Clozette

Two years ago, old Taylor was pronounced dead. The country girl who writes songs about her little love (and lust) adventures and wears dainty grandma dresses is no more. She's since been replaced by a "stronger and harder" zombified persona who seems to have a strong affinity for leather, snakes and goth aesthetic. While the 'good girl gone bad' style is indeed a refreshing look for the pop star, we all knew that it was just a phase she will eventually get over. Now here we are, decoding the latest version of the 29-year-old's self: her resurrection.

Since February, Swift's Instagram theme took a drastic shift in tone. Pastels, shimmers and dreamy rainbows overtook the monochromatic posts that came before. What could this mean? Here are some theories.

It's about her 7th album

The most obvious and sensible answer to why TayTay is adopting a new look is because of her new album, which is teased to drop on 26 April. That's what we think so anyway as there's really no confirmation if the "4.26" caption is really for an album. But if that's the case, the pastel aesthetic could suggest a return to the darling days of Swift. We're expecting some sweet tunes with a little bit of spice. Maybe a '90s-inspired pop album? 

She's launching a lifestyle brand

Another possible explanation for all these changes is that Swift could be launching her own lifestyle brand soon along with the album. She's already been spotted sporting a new wardrobe that's a bit similar to her 1989 days but with a more iridescent and quirky touch. Could a new batch of merch be on its way? We think it's likely.

Her renaissance

Following the symbolic death of the old Taylor Swift, this new look could mean that she's going back to her roots as a country slash pop sweetheart persona. But now, the colours are more vibrant and more colourful which can be interpreted as a showcase of the more experienced and nuanced version of her former self. Those translucent heart designs and extremely girly photo editing are also reminiscent of the early aughts style — the era when she started her career. With this in mind, we theorise that she could be going back to the beginning.

Since we're just following breadcrumb trails right now, it's really hard to decipher what exactly we're anticipating. But we're surely excited to finally know in the next two days! 

(Cover photo from: @taylorswift)



Gold and silver are classic colour choices for accessories. But if you’re looking for something that speaks to your romantic, chic and elegant side, set your eyes on rose gold. It’s more discreet than gold and heaps warmer than silver. It’s also youthful and incredibly flattering – a great hue to have as a staple. If you’re trying it out for the first time, here are five rose gold accessories we think should be on you at all times.

A sleek, reliable timepiece

The G-MS by Baby-G in rose gold

More than being an eye-candy, the G-MS by Baby-G watch in rose gold is a reliable timepiece you can use no matter your lifestyle. It’s shock-resistant and can withstand shocks and vibrations — yes, even when you drop it. Love sports and outdoor activities? Its forge-drawn metal material makes it a sturdy companion for those.

Plus, it’s waterproof so you don’t have to worry about coffee spills — or when you’re caught in the rain. You’ll never have to worry about battery life either because of its Tough Solar-Changing Technology that converts not just sunlight but also other sources of light into power.

GMS by Baby-G rose gold when worn

Did we mention it’s incredibly stylish? The rose gold hue is perfect for just about any outfit, from casual to formal. (If your skin’s cool-toned, though, it also comes in a flattering silver hue!)

A stylish phone case


We have our phones with us at all times, so dressing them up to not only go with our outfits but also suit our lifestyles is a must. This Casemate case gives you both utility and form – it’s illuminating so you get the help you need when you’re ready for some selfies, and it’s stylishly sleek in its rose gold hue.

A chic power bank

Belkin rose gold power bank


Being on your phone a lot also means your battery’s bound to get drained faster. That’s why we’re thankful for the invention of power banks. They’re life-savers! It’s a good thing, too, that their designs have evolved into ones that suit our styles. This Belkin one in rose gold is definitely a looker, but don’t be fooled by its daintiness because it packs a punch with 10,000 mAh.

A pair of classic earrings

Monica Vinader rose gold earrings


Have you ever noticed how wearing earrings brighten up your look? Whether it’s a fancy pair or a simple duo, adorning your ears is a quick way to liven up your look. If you’re unsure, it’s always nice to stick to classics, like this pair from Monica Vinader. Its organic pebble shape will lend a classic elegance with a touch of chic modernity to your overall look.

A pair of sturdy earphones

JBL rose gold earphones


If there’s a way we can make our daily commute easier, we’re definitely open to it. Listening to music and zoning out definitely helps. Doing so with the help of something as stylish as it is reliable is an added bonus. With the JBL Tune 210 earphones, you can do so. They give off a crisp sound with a focus on the bass. Plus, they come in a metallic finish — in rose gold, no less — that can easily match your outfits, too.

G-MS by Baby-G watches are now available in various stores in Malaysia.



It's no secret that throwback trends are all the rage since the beginning of this decade. From midi skirts and pastel palettes of the '50s to the neon colours and high-waisted jeans of the '80s, any fashionista would notice that these days, almost everything new on the runway looks a bit old. For the most part, it's actually cool to see awesome trends get their day in the sun once again. But some regrettable fashion choices are best left in the past. Ahead, the fashion trends we hope never make a comeback in our wardrobe.

Visible thongs

In a way, we can understand why we thought this was a good idea. Low-rise jeans were super popular back then (thanks, Paris Hilton!) and this means you have to wear cute undies since they will be visible anyway. Plus, when your favourite celebrities are rocking this style, then you're bound to also try to rock it — even if it's in vain. Over time, we realised it was not the classiest way to dress. So we really hope this one never makes a comeback. Although, this makes us think, "Are we gonna regret showcasing our pretty bralettes in the future?"

Low-rise jeans

Shawty got low, low indeed. Along with the visible thong trend came the rise of the low-rise jeans. We don't really know which one came first but they sure did reinforce one another. It was the fashion combo that we regretted as soon as it faded from vogue. Why? For starters, it just looked painfully awkward. The crotch section is positioned in the weirdest way possible; it's unflattering unless you have rock hard abs and just the simple act of doing a bend and snap becomes impossible. Fair warning: this trend is in danger of making a comeback. Let's all remember why it shouldn't.

Try-hard emo look

Now, we're gonna hit it where it hurts. Your emo look wasn't awesome nor is it "da bomb." It was the epitome of an emotional, newly minted teenager trying too hard to look cool. Inspired by Avril Lavinge and Gerard Way, we popped on our not-so-stylish version of their ensembles complete with studded belts and denim skirts. For good measure, we also threw in neckties over black, non-collared tees. Add on to that the massive eyeliner and cheekbone-length bangs and what you get is a cringe-worthy look that will haunt you for many years to come.

The bullet bra

We have a tendency to romanticise the past and that includes overlooking bad fashion choices people made back in the day. Vintage fashion also had its lows! The biggest one of them, in our humble opinion, is the bullet bra from the fabulous '50s. It's a bra with cups that are comically pointed outwards to overemphasise the shape of a woman's breast. By modern standards, it's not at all comfortable or pleasing to look at. But maybe it was a product influenced by the 1947 Dior New Look or it could be inspired by the shape of the space shuttles from the space race era. We're not really sure, but we're definitely glad this one didn't become a staple.

The traditional corset

It would be hard to think of a more dangerous fashion trend than the traditional corset. We're not talking about the modern ones we see today but the ones worn by women in past centuries to shape the body into an unnatural silhouette featuring a very slim waist. Not only did they constrict the breathing but also compressed organs leading to various internal issues. Yes, they were pretty and stylish but they're also basically a torture device. We say, never again.

Next, learn how to rock animal prints in 2019.