The Basics To Effortless Style | Clozette

(cover photo from fayebalogo)

Have you ever wanted to achieve an effortless look that would make people turn heads whenever you pass by? Well, it's not as easy as it sounds. It's a skill developed through time by a seasoned fashionista who knows her personal style inside out and sticks to it. However, you can always take a shortcut and learn from the pros on how to put that effortless look together! 

To help you out, here are the basics to achieving that effortless style!


Stick to a theme

(photo from fayebalogo)

It's called "effortless" for a reason. You want a clean, no-fuss look that makes people think it's your natural way of styling pieces together--almost as if youdidn't think about it all. Simplify your whole look according to a theme. This can be anything from colour, to style, and even to your fashion icon's favourite look. Make it your look's overall inspiration and stick to that theme for a flawless OOTD! 

Keep it casual chic

(photo from Vanessaxlim)

An effortless outfit complies to the principles of casual chic--simple but still put-together. Focus on pieces that suits your frame, hugging your curves in all the right places. It automatically looks good even if you may just be wearing a dress or romper, with minimal accessories. Complement the look with a few neutral pieces or a pop of colour to add a dash of dimension to the look.

Go for a no-fail MOTD 

(photo from ShebbyChic)

An effortless ensemble is always paired with an effortless makeup look. It is usually one that has been tried and tested--such as the no-makeup makeup look or the classic smokey eye look. These looks have been proven to effortlessly complement any style you may have on, making your look extremely put-together without making it look like you tried too hard. Best thing about these looks, once you have the routine down pat, they're a cinch to put together.

Never forget the lips

Going without your lipstick is like going out naked. A lip colour that suits you and your outfit best adds such an effortless dimension to any look, without all the fuss. The best colours? Either go for a bright red lip, a coral nude, or muted pink shade such as these from Estée Lauder. With its Advanced True Vision technology, their new Pure Colour Envy Liquid Lip Potion glides on the lip for the rich colour that completes any effortless look. With 12 alluring shades to choose from, it's easy to see why Estée Lauder's pure colour envy lip liquid potion elevates your personal style, effortlessly. One swipe and you're good to go!

Wear statement accessories

(photo from HLRYYS)

An effortless look is never without a single accessory in sight. A normal outfit will look beyond the ordinary once you know which accessories to add. May it be a sling bag, a stack of rings, a pair of bold sunnies, or a wide-brimmed hat, it has the power to twist your look from normal to fab. 



Are you an aspiring blogger looking to make your mark on the digital influencer map? You’ve come to the right place. Last Saturday, over 60 bloggers were in for an eye-opening treat at the Kuala Lumpur workshop launch of Blogger Babes Asia conducted by Heidi Nazarudin, CEO & Co-Founder of US-based Blogger Babes.

Having left a comfortable and successful corporate life to pursue her passion for fashion seven years ago, Heidi encountered a few failed ventures along the way before launching in early 2013. Her persistence and accomplishments landed her the opportunity to work with brands and publications such as Vanity Fair, Saks 5th Avenue, Giorgio Armani Beauty and Max Mara.

She founded Blogger Babes at her Santa Monica home with a simple goal in mind: to form a casual bloggers community to build camaraderie and share experiences. Blogger Babes became an overnight hit. Today, the community boasts more than 5,000 blogger members. 

With her eyes set on Asia, Heidi Nazarudin is back in her home base – Malaysia – to kick-start the launch of Blogger Babes Asia. A collaboration between Clozette and Blogger Babes, Blogger Babes Asia is set to not only bring together a community of like-minded female bloggers in the region, but to also provide a platform to groom and expand blogging horizons and know-how's. Without a doubt, this is an initiative you wouldn't want to miss!

During the workshop, Heidi brought with her a wealth of personal experience and knowledge on building a blogging empire, sharing remarkable insights and answering one of the most asked questions from bloggers--Why does a blog fail?

The answer: You’re not spending enough time on branding and content development.

According to Heidi, 20 percent of her time is used to craft compelling editorial content, while 80 percent is spent on maintaining her social media platforms. On this note, Heidi highlighted the importance of staying instant and relevant in the digital world.

Other than that, she spoke about the significance of developing a consistent brand identity and revealed tips on how to increase social media followers. Attendees were also given the opportunity to ask questions and gain insights on crafting and maintaining a quality blog – the very key essence to a successful blogging career.

After such a compelling workshop, the Blogger Babes Asia Launch didn't just end there. Since a blogger is never fully functional without professional make-up and a photo op, a make-up booth was specially set up by Lancome, while established the stage with a photo booth printer.

After an afternoon of workshop and mingling fun, the event concluded with a lucky draw thanks to our sponsors from Lancome, Blackmores and Melvita

That’s not all! Attendees also went home with goodie bags filled with an exciting mix of beauty products, fashion accessories, and vouchers. Special thanks to our sponsors: Lancome Malaysia, Blackmores, Melvita,, Zalora Malaysia, XIXILI, Nivea and Melinda Looi.



Everybody's favourite foundation, Make Up For Ever's Ultra HD, is now being replaced by something else--its better, more-improved version.

When creating the Ultra HD foundation, Founder and Creative Director Dany Sanz wanted to please the most demanding eye of all: the digital camera. He always thought that foundation is capable of rendering a perfect complexion, with invisible coverage and a natural result. Thus, the birth of Ultra HD foundation--with the sole purpose of catering to the demands of professional makeup artists, making anyone look flawless, even under the most scrutinising cameras in the industry.

Since technology has advanced with the 4K norm (cameras that are 4 times higher than HD), the formula has advanced as well with the first 4k-compatible foundation. In a nutshell, this new hybrid of base makeup is set to be every woman's go-to accessory on and off screen. It manages to give that spectacular natural finish without making itself visible as it settles on the face like second skin.

It makes the skin look unified with no blemishes seen and with perfect, even texture. This is because of MUFE's 4K complex armed with 3 ingredients for ultra high definition beauty: Reflecting Particles, Luminosity Boosters, and Hyaluronic acid spheres. So is possible to have a foundation that is more invisible than ever, gives a spectacular glow, has lasting comfort, and of course--more shades to choose from. 

The new Ultra HD Foundation is now available at all Make Up For Ever Counters.