The Downy Unstopables Experience | Clozette

Buying clothes is the first step to getting your dream wardrobe but maintaining them is another story. As young fashionistas, we may not be the most knowledgeable in this aspect, but we know those who are—mothers.

They always know best when it comes to everything, and that includes proper clothing maintenance. They know that you don’t just wash clothes, you have to add a few more extras such as fabric softeners and scents to keep clothes looking, feeling, and smelling new. 

We got our 2 mommy Clozetters, Kersie (GlamMama) and Vinna (Vinvola) to show us how to make our stylish clothes smell fresh after washing using Downy’s Unstopables In-Wash Scent Booster. Here’s what they found out!


Vinna got a hold of Downy Unstopables Ruby Floral & Emerald Breeze

The product automatically got her attention with its chic packaging followed by the feature that allowed her to lightly squeeze the bottle to test the scent. The anticipation of the actual smell got her and her cute daughter excited. 

To use it, she shook the scent beads into the cap provided and tossed it into the washing machine along with Downy’s fabric enhancer concentrate. The fabric enhancer concentrate can create different scent combinations, so using it would add a range of scents to your laundry. She then added her laundry and went on to washing it as she usually does. After such, she was welcomed with a fresh pile of newly washed laundry in Downy's signature scents!


Kersie’s experience was actually a fun “chore” time with her kids. Besides herself, her family got rather intrigued by the 2 pretty bottles as well. Her kids immediately picked them up for a rattle, but not before getting warned that they are strictly not for eating, though they looked so much like delicious candy! 

Her children started squeezing the bottles, following the instructions on the packaging, to sniff the 2 different scents. Her little boy as always, went for the pink Ruby Floral as pink was his favourite colour and her daughter picked the turquoise Emerald Breeze as her preferred one!

The wash definitely left a new scent they have not experienced before. Kersie discovered that Ruby Floral was a much stronger scent, very much like a sweet rose perfume, but the milder, more romantic scent like the Emerald Breeze was indeed her pick. 

For the next round, she would tone down the amount of beads used. She found the scent pretty strong in general, so do a bit of experimenting on your own to see which scent level would be most comfortable for your family. Another idea would be to create scent combinations Downy's fabric enhancer concentrate. It would be fun to try as well!

Based on our mommy Clozetters’ one-on-one experience with the product, it’s safe to say that Downy Unstopables have a lasting scent that makes clothes smell more pleasant than the rest. Vinna is a witness to this after testing it for 2 weeks. The long lasting freshness was there despite the fact that she only used ¾ of the cup. It also has a pocket friendly price—your SGD 7.50 per bottle would definitely go a long way! Another tip is you could consider using Downy Unstopables together with a Downy fabric enhancer concentrate to create different scents. 


Wanna get your hands on this product? Do try out the Puzzle game to win prizes and free samples for the first 500 participants! Click here to join!

Get your own Downy’s Unstopables In-Wash Scent Booster at Redmart at 20% off when you enter discount code ‘Unstopables20’ upon check-out. Promotion is valid from April 1, 2015 – May 31 , 2015. You can also purchase the products at selected NTUC and Cold Storage supermarkets. 



ZALORA recently unveiled their 2015 Ready-To-Wear Raya Collection with Malaysia’s emerging fashion designers: Fiziwoo, Nurita Harith, Syaiful Baharim and Zery Zamry. These up-and-coming names in Malaysia's fashion scene have decided to share their talent online by creating a special collection exclusive for Zalora.

We were able to get an exclusive peek of their collection and here are the looks that wowed us the most.


“FLOW” by nh by Nurita Harith

The creations of Nurita Harith have been worn by the country’s most beautiful women on-and-off the red carpet. Following the success of her previous collection which featured artistic architectural shapes, nh by Nurita Harith’s “Flow” examines movement and artistic fluidity. This collection was a collaboration with renowned contemporary illustrator and abstract artist D.U.R.A., thus every piece was indeed a work of art. 

Satin was the primary fabric of the collection which made it particularly hard for us to choose our top pick. In the end, we decided that this classy, wearable, and modern but timeless piece deserves to be under the spotlight. It had Nurita Harith’s signature use of Lilac, Mauve, and Beige with dab of commendable artistry from D.U.R.A.

“FLOW” by nh by Nurita Harith starts from RM650.00

The collections will be available at starting this April 2015.

“HIPSTER” by Zery Zamry

Zery Zamry aims to combine traditional attire with a modern twist. The collection has 4 different series: Dark Series, Colour Series, Printed Series, and Army Series. Navy Blue, Dark Brown, Olive Green, Emerald Green, Royal Blue, Dark Purple, and Maroon are the colours of the collection. Paisley, Modern Graphics, and Geometric Patterns are the prints that create bold statements for the garments in this collection.

With that said, this piece definitely stood out the most. The Vibrant hue of purple and the glossy finish of satin made it something worth looking at longer than we usually do in fashion shows. And yes, the whole collection was HIPSTER but this was the most "HIPSTER" of all--comfortable, easy-to-wear, and stylish

“HIPSTER” by zery zamry starts from RM380.00

The collections will be available at starting this April 2015.

“Raya in the City” by WOO/FIZIWOO

This was a series of pieces inspired by the energy of Kuala Lumpur and by the Malaysians who ceaselessly chase their dreams and seize endless opportunities. The collection pays ode to the vibrancy of the city by using bold colours with a hint of pastels. "Raya in the City” offers a variety of styles which perfectly suit the urbanites that thrive on creating their own sense of style through personal adaptations of fashion looks--a myriad of sights, sounds, and senses which create a beautiful synergy.

This being a golden-toned piece made it an obvious favourite. It captured the vibe of success, prosperity, beauty, and vibrancy all in one piece. It also effortlessly fuses the marriage of old and new with the use of peplum, ruffles, scallops, and fabric manipulation techniques on traditional silhouettes.

“Raya in the City” by WOO/FIZIWOO starts from RM400.00.

The collections will be available at starting this April 2015.

“Tribal Glam “ by S.Baharim

The collection consists of traditional favorites such as kaftans, one-piece dresses, two-piece modern kurungs and “Kedah” kurungs. The pieces also work as separates and can be styled as top, midi, mini and worn without its matching bottoms. 

The collection was a contrasting mix of bold and gentle shades. But for us, this elegant, mint-coloured design beautifully softened the boxy and loose fitted silhouettes. The subtlety of the neck piece in the collar made it a great look on its own--simple yet very stunning. 

“Tribal Glam“ by S.Baharim starts from RM350.00

The collections will be available at starting this April 2015.



For Coach's latest collection, Stuart Vevers re-imagines the American journey, combining the sub-cultures of music, skate and surf, with the suburban as a backdrop to its big-city juxtaposition. With Coach's signature style of luxe and structure, the new collection breathes an edgy streetstyle angle to the Coach brand that sees them exploring the tension of utility and luxury--of creating looks that reference the workwear silhouettes of the mid-west with the fast-paced boldness of New York.

While their last collection focused on the Coach Dreamers, this latest collection puts a spotlight on the All-American Dreamer: an optimistic, smart outsider who dresses with a cool, effortless ease, and a sense of spontaneous freedom. 

The collection features a graphic, colourful, and vibrant take on boyish femininity--all injected with a sense of nostalgia and tradition that goes hand-in-hand with Coach's latest collaboration with Gary Baseman. These are looks that bring a surprising twist to the familiar, a re-imagination of the American, big-city silhouette.


Suburban Sweet

Inspired by Stuart's vision of that all-american Coach girl who favours vintage silhouettes, this knee-length dress brings a different take to the sweet, suburban girl-next-door. Gary Baseman's art printed throughout the sheer fabric brings a touch of quirk and boldness to an otherwise simple, everyday silhouette.

Work Place Chic

Inspired by Daphne from the popular 70's era cartoon Scooby-Doo, this look is all about that all-american cool girl. The flares, graphic shirt, and bright orange blazer ensemble brings to mind traditional tailoring with an irreverent, casual twist--perfect for achieving that work-place city chic.

With The Band

A quintessential American fabrication is the classic combo of a jean jacket and skirt; and this ensemble brings it all back into focus. With its studded trimmings and clean white palette, it's all about embodying that cool girl vibe of hanging out with the band at the local bar. 

Uptown Edge

In line with Coach's tailored and luxurious image, this look is inspired by that luxe sense of nonchalance. An uptown girl with her bold, tailored jacket and structured Coach Swagger bag who isn't afraid to express her sense of individualism and spontaneity with her bold choices.

Statement Ready

At the root of it, the all-american girl is never afraid of making a statement in that imprecise way that's hard to replicate. This look is essentially a gathering of found pieces, of putting together an ensemble that is unconventional yet still rooted in the basics--of taking the girl from the suburbs and letting her express herself in a big-city way.