Just 10 to 15 years ago, it was unimaginable that we would be relying so much on the internet. Back then, it was much simpler with tri-media and physical books being our source of information on almost every topic. Phones and computers were only used for communicating and general "professional" functions such as emails and business calls. But fast forward to our technologically mediated present, our lives today can simply be summarised through the content on our smartphones. And like anything else in life, such advancements have their own pros and cons. The tech-driven life is open to fake or misleading information.
To be fair, what we call now as "fake news" has been a phenomenon since the ancient and medieval eras considering that information back then can be easily intercepted for political or societal gain. But through the accessibility made possible by the internet, it truly bloomed during the 21st century, especially this year.
But we're not here to talk about history or politics. We're here to discuss something that we, as consumers, encounter daily given our social media-centric lives. We are shedding the spotlight on misleading sponsorships and fake reviews, whether it be in influencer posts, social media adverts, or online e-commerce sites' forums. The reason is simple: we all buy something using our hard-earned money on a daily basis so it is an issue anyone can get on board with.
So from the perspective of a brand, a creator and a consumer, here's our multi-faceted take on this era of information consumption.