The KALAIA Label Launch Party | Clozette

Setting the launch atop one of the country’s iconic structures, KALAIA is absolutely doing everything right to embody the core of a true bohemian believer - taking in the wonders of the universe, feeling the earth beneath your feet and dancing until the moon fades. It was indeed a night to remember for, family, friends, guests and the designer herself, our Clozette Ambassador Coco Mercy.

It was an intimate evening with almost everyone on their best all-white outfit coming together to celebrate and welcome the brand’s Resort 2015 collection – To Anywhere.

Our Clozette Ambassadors were also all-out to support their fellow Clozetter in the launch. Spotted at the event were Anico, Cindy, Sydney, Hanna, and Melissa, giving Coco their cheers and well wishes to such an amazing collection.

Also present was Singaporean singer-songwriter Inch Chua who’s got some good things to say when asked about what she thinks of the brand “it’s very chic and also perfect for the Singapore weather.”

Understandably tired but not showing signs of it, Coco Mercy answered a few questions about her and the brand as we managed to steal her temporarily from the well-wishing crowd.

Has it been a dream of yours since you were young to have a clothing line? 
Not really, it was just 4 years ago that I came up with the idea.

What made you decide to come up with your own label and go for it? 
I felt that I’m not a corporate person. I just told myself if not now, when will I do it.

Favorite Designers? 
A lot actually, Giambattista Valli, Ellie Saab, Dolce and Gabbana, Versace to name a few.


A celebration of the modern free woman and the bohemian soul. 

Congratulations and more power to the whole KALAIA team!



(cover photo from Honeyflowerr)

Clozetters in Malaysia rejoice because Parkson Department Store in Pavilion Kuala Lumpur is bringing in SPAO, MIXXO, and WHO.A.U! 
Not only has K-beauty taken the world by storm, Korean fashion brands are slowly strengthening their global presence, and there isn’t a better way to start that with casual clothes brands in sunny year-round Southeast Asia!

Right in the golden triangle of the capital of Malaysia, not one but three brands are coming soon. No specific opening date has been released yet, but we can expect it in time for pre-christmas shopping. Here are the three brands we spotted!



(photo by SPAO Malaysia Facebook)

SPAO could be dubbed as the UNIQLO of Korea, offering very affordable basics from casual tees to suits and sportswear. The brand’s marketing game is on-point with their collaboration with leading Korean entertainment company, SM Entertainment. Featured as their endorsers are Super Junior, EXO, and FNC Entertainment’s AOA, bringing us a step closer to dressing up our boyfriends like our favourite K-Pop stars!


(photo by MIXXO Malaysia Facebook)

MIXXO is a women’s clothing brand targeted at women in their 20s to 40s. This brand claims its designs are made to fit Asian women. Their affordable yet relatively trendy designs are great especially for the working women in Asia. TaeTiSeo are currently the models of MIXXO, which make the brand even more attractive. Because, seriously, who wouldn’t want to dress like Girls’ Generation.


(photo by WHO.A.U Malaysia Facebook)

WHO.A.U, “who are you” is a casual clothing brand inspired by the “Californian dream” and can be compared to brands like Hollister and Abercrombie & Fitch. If you are into that Californian summer style, keep your eye out for their polos and hoodies. Also check out their Korean Instagram account for styling inspiration.


Which brand are you most excited about? Share it with us in the comments below!



Whoever said that colours should be dictated by the seasons we’re in? And who made that one of the cardinal rules for dressing up? Fashion rules are meant to be broken because that's how it is every season - designers come out with clothes and prints that we could have never imagined existing, and they turn them into the trends of the time.

Which is why for this week’s top OOTDs, we compiled the looks that broke the rules of dressing up for fall by putting together our favourite rainbow-esque looks, therefore proving that fall is funner with colour!




This bright, blue and white striped ensemble by Clozette Ambassador RochelleAbella is a fun mixture of playfulness and femininity! The figure-hugging top and skirt are emphasised by her hair, which looks orange under the Sun, with her aviator sunglasses giving a bit of edginess to the whole outfit.



Sometimes, simplicity is all we need, and Clozette Ambassador charleneajose proved that with her mint green skater dress and nude heels! The shape of the dress beautifully gave her an hourglass shape, while her nude heels made her look taller!



Clozette Ambassador MelissaFerosha schooled us in the art of wearing pants by rocking a pair that is neither blue, black, white, or nude! She went with the 70s trend with some high-waisted, colourfully printed flared pants, a dark, denim shirt, a fedora, and of course, heels!



Even clothes can look like works of art, too. Clozette Ambassador AnastasiaLove played with colour by rocking a pencil skirt that looked like a watercolour painting, a black, lacy crop top, and a bright green purse!



Be inspired by Clozetter Katwinvasion’s bright outerwear ensemble! Not being bothered with the colour trends of the season, she beautifully kept cozy with a bright red-orange trench coat, some black tights, and everyone’s favourite fall shoes, a pair of white Ugg boots!


Which OOTD was your favourite? Let us know in the comment section below! 

Click here for this week's top OOTDs from our community!