The Launch Of Blogger Babes Asia | Clozette

Are you an aspiring blogger looking to make your mark on the digital influencer map? You’ve come to the right place. Last Saturday, over 60 bloggers were in for an eye-opening treat at the Kuala Lumpur workshop launch of Blogger Babes Asia conducted by Heidi Nazarudin, CEO & Co-Founder of US-based Blogger Babes.

Having left a comfortable and successful corporate life to pursue her passion for fashion seven years ago, Heidi encountered a few failed ventures along the way before launching in early 2013. Her persistence and accomplishments landed her the opportunity to work with brands and publications such as Vanity Fair, Saks 5th Avenue, Giorgio Armani Beauty and Max Mara.

She founded Blogger Babes at her Santa Monica home with a simple goal in mind: to form a casual bloggers community to build camaraderie and share experiences. Blogger Babes became an overnight hit. Today, the community boasts more than 5,000 blogger members. 

With her eyes set on Asia, Heidi Nazarudin is back in her home base – Malaysia – to kick-start the launch of Blogger Babes Asia. A collaboration between Clozette and Blogger Babes, Blogger Babes Asia is set to not only bring together a community of like-minded female bloggers in the region, but to also provide a platform to groom and expand blogging horizons and know-how's. Without a doubt, this is an initiative you wouldn't want to miss!

During the workshop, Heidi brought with her a wealth of personal experience and knowledge on building a blogging empire, sharing remarkable insights and answering one of the most asked questions from bloggers--Why does a blog fail?

The answer: You’re not spending enough time on branding and content development.

According to Heidi, 20 percent of her time is used to craft compelling editorial content, while 80 percent is spent on maintaining her social media platforms. On this note, Heidi highlighted the importance of staying instant and relevant in the digital world.

Other than that, she spoke about the significance of developing a consistent brand identity and revealed tips on how to increase social media followers. Attendees were also given the opportunity to ask questions and gain insights on crafting and maintaining a quality blog – the very key essence to a successful blogging career.

After such a compelling workshop, the Blogger Babes Asia Launch didn't just end there. Since a blogger is never fully functional without professional make-up and a photo op, a make-up booth was specially set up by Lancome, while established the stage with a photo booth printer.

After an afternoon of workshop and mingling fun, the event concluded with a lucky draw thanks to our sponsors from Lancome, Blackmores and Melvita

That’s not all! Attendees also went home with goodie bags filled with an exciting mix of beauty products, fashion accessories, and vouchers. Special thanks to our sponsors: Lancome Malaysia, Blackmores, Melvita,, Zalora Malaysia, XIXILI, Nivea and Melinda Looi.



Everybody's favourite foundation, Make Up For Ever's Ultra HD, is now being replaced by something else--its better, more-improved version.

When creating the Ultra HD foundation, Founder and Creative Director Dany Sanz wanted to please the most demanding eye of all: the digital camera. He always thought that foundation is capable of rendering a perfect complexion, with invisible coverage and a natural result. Thus, the birth of Ultra HD foundation--with the sole purpose of catering to the demands of professional makeup artists, making anyone look flawless, even under the most scrutinising cameras in the industry.

Since technology has advanced with the 4K norm (cameras that are 4 times higher than HD), the formula has advanced as well with the first 4k-compatible foundation. In a nutshell, this new hybrid of base makeup is set to be every woman's go-to accessory on and off screen. It manages to give that spectacular natural finish without making itself visible as it settles on the face like second skin.

It makes the skin look unified with no blemishes seen and with perfect, even texture. This is because of MUFE's 4K complex armed with 3 ingredients for ultra high definition beauty: Reflecting Particles, Luminosity Boosters, and Hyaluronic acid spheres. So is possible to have a foundation that is more invisible than ever, gives a spectacular glow, has lasting comfort, and of course--more shades to choose from. 

The new Ultra HD Foundation is now available at all Make Up For Ever Counters.


If you’ve been using the best moisturisers and serums, but your skin doesn’t seem to get any better, it’s not because they’re ineffective. It’s simply because they aren’t able to penetrate your skin. 

Over time, the skin loses its ability to slough off dead skin and it accumulates on the surface. This is also the reason your complexion looks dull and lacks radiance. The CNP Laboratory Invisible Peeling Booster helps tackle dead skin at the surface gently and effectively. 

Unlike other exfoliators that contain Alpha Hydroxy Acids and Beta Hydroxy Acids, this product features Polyhydroxy Acids (PHA) that was specially formulated at CNP Laboratories. PHAs are hypoallergenic, less irritating and gentler on the skin, making it safe even for those with sensitive skin. The Peeling Booser also includes ingredients that help calm and soothe as well as a Natural Moisturising Factor Complex that keeps skin hydrated and healthy. 

Another thing that sets this apart from other exfoliators is that you don’t have to rinse it off. Use it after you cleanse, before your toner, and it helps your serums and creams penetrate better for even better results. Over time it promises to refine and brighten skin tone, regulate sebum production and reduce inflammation so your skin is radiant and glowing like a Swarovski crystal.  

The CNP Laboratory Invisible Peeling Booster is now available at select Guardian Health & Beauty stores in Singapore.