What Do You Think Of Hedi Slimane's 'Edgier' Celine? | Clozette


Fashion plays a huge role in human history and culture. It may seem like a 'vain' and 'snooty' industry to some,  but it truly shapes many things — from trends to fabrics to even advocacies manifested on the runway. This is why whenever a change in its major players or dynamics become present, people have polarising opinions. One perfect example is what happened in this year's SS19 run of the highly anticipated Paris Fashion Week. 


A couple of weeks ago, it was reported that French fashion brand CELINE lost the accent in its logo in line with Hedi Slimane taking the reins from Phoebe Philo as the label's new Creative Director. Slimane's masculine and hard-edged aesthetic — as well as his liking for identity turnarounds for houses he's taking charge of — is dominantly present in his previous stints at Dior Homme from 2000 to 2007 and at YSL (now Saint Laurent, thanks to him) from 2012 to 2016. With this, the alteration of both CELINE's logo and creative direction, considering its 73 years in the business, signalled a new era to its patrons. 



But while we already expected changes in the French label's 'female philosophy' style from Philo's decade-long run, this year's collection truly came as a shock to both fashion enthusiasts and the brand's long-term consumers. The brand's previously femme-centric, trendy chic and colour-induced pieces were replaced with sleek, androgynous looks, complete with a noir-esque palette and grungey appeal. 


As expected, many people went to Twitter to express their take on this complete fashion house overhaul.


Someone noted that Slimane should just stick to what he's good at — menswear. 



Hedi Slimane Celine Twitter

(Source)


Another user seemed to agree and even went as far as saying 'RIP' to the brand. 


Hedi Slimane Celine Twitter

(Source)


One pinned it down to a simple Human Resources issue. 

Hedi Slimane Celine Twitter

(Source)


Apart from these tweets, a lot of people noted that it's not just the physical changes in the label that disturb them, it is also the fact that the 96-look collection is subversive to the label's previous 'what women want' and 'female first' ideology. The move was considered an antithesis of feminism as the catwalk was ruled by the menswear line, with female designs that people claim are 'offensive,' 'lazy,' and 'obviously subject to the male gaze'. It was also called out for 'whitewashing' and 'promoting toxic masculinity'.



However, other onlookers have noted that Slimane's CELINE is actually interesting as it does not simply adopt its predecessor's legacy. It was also made clear that the menswear pieces that seemed to have stolen the spotlight in this year's showcase are also available in women's sizing as if to signal the 'designs for all' and 'gender inclusive' catch to the collection. People also noted that Slimane's signature designs actually have its own 'cult following', so it would not necessarily result in the label's downfall. Most highlighted that Slimane takes the 'ready-to-wear' approach to his designs wherever he goes, making it more accessible to consumers and even more profitable to brands. 



Hedi Slimane Celine Twitter

(Source)


Even personalities like Lady Gaga and K-pop star CL (of 2NE1 fame) showed their support for this new era by donning the collection's new pieces prior to their runway debut. Social media maven Bryanboy also expressed his opinion on the growing issue by tweeting "Phoebe Celine is dead. Get over it," firmly going by the principle that fashion is ever-changing and it's always been that way. 



Hedi Slimane Celine Twitter

(Source)



"Even bad press is good press" is an expression that has always been well-tied to the fashion industry. This is why even the craziest fashion pieces ever created continuously get sold out even when we think people should know better. And we're sure it's the same with this 'new' CELINE. All the buzz it's getting just got more and more people anticipating Slimane's next move. Whether or not old patrons of the brand stick with this rebranding, the experimental and 'darker' take on the label has definitely piqued the interest of newer audiences. We may not be sure if this will continue to be an issue in the Fashion Weeks to come, but we know we'd be keeping tabs on the French brand. The question is: will you continue to watch out for Slimane's CELINE, too?


(Cover image from: @celine)

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We're heading to the weekend with lots of excitement. But we're gonna save some of it for these thrilling bits of news from the worlds of fashion and beauty. From new releases to big surprises, here are the latest.


Michael Kors buys Versace



In a move that surprised many, Michael Kors acquired Italian fashion house Versace. The deal was priced at USD2.1 billion. Versace is the second brand Michael Kors has acquired in the past five years, with Jimmy Choo being the first in 2017 in a deal worth USD1.2 billion. Donatella Versace has maintained that she will still be involved with the brand after the acquisition, but we're curious to see what the future will bring for the brand.


New Instax


A square camera


There's a new Instax in town. The Square SQ20 is here and it comes with a "Motion Mode" that allows you to take videos (15 seconds max). It also has a zoom function, a first in the series. And perhaps the best part, there's a self-shot mirror attached to the side of the lens. Stay tuned for its arrival on 20 October.


CHANEL Le Rouge 


A red-themed pop-up booth


Explore a pop-up dedicated to the colour red, Gabrielle Chanel's signature colour. Discover the creative process behind each product in the Le Rouge line. Head to 72-13 Mohamed Sultan Road in Singapore from 17 to October 21 to enjoy this one-of-a-kind experience.


Juicy Makeup


A bottle of shimmering golden makeup


Is the 2000s coming back? Juicy Couture delving into beauty and giving us Paris Hilton circa The Simple Life vibes definitely makes it seem like it. Are you ready for gold shimmer eye topper, shimmer lipsticks and glosses?


(Cover photo from: @versace)


Check out what you may have missed earlier this week here.



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