Fashion plays a huge role in human history and culture. It may seem like a 'vain' and 'snooty' industry to some, but it truly shapes many things — from trends to fabrics to even advocacies manifested on the runway. This is why whenever a change in its major players or dynamics become present, people have polarising opinions. One perfect example is what happened in this year's SS19 run of the highly anticipated Paris Fashion Week.
A couple of weeks ago, it was reported that French fashion brand CELINE lost the accent in its logo in line with Hedi Slimane taking the reins from Phoebe Philo as the label's new Creative Director. Slimane's masculine and hard-edged aesthetic — as well as his liking for identity turnarounds for houses he's taking charge of — is dominantly present in his previous stints at Dior Homme from 2000 to 2007 and at YSL (now Saint Laurent, thanks to him) from 2012 to 2016. With this, the alteration of both CELINE's logo and creative direction, considering its 73 years in the business, signalled a new era to its patrons.
But while we already expected changes in the French label's 'female philosophy' style from Philo's decade-long run, this year's collection truly came as a shock to both fashion enthusiasts and the brand's long-term consumers. The brand's previously femme-centric, trendy chic and colour-induced pieces were replaced with sleek, androgynous looks, complete with a noir-esque palette and grungey appeal.
As expected, many people went to Twitter to express their take on this complete fashion house overhaul.