fashion . News

The New IORA Redefines Style With Chic Basics


Over the years, our closets have seen trends come and go. There was a time when they were was stocked with different colours of skinny jeans, but have now been replaced with culottes and pleated pants.

While a wardrobe full of trendy pieces is amazing, basics are must-haves too. Because isn’t it every woman’s dream to have a closet full of basics that will defy time, but still complement whatever unique clothes you find along the way? Luckily, Singaporean clothing brand IORA unveiled a new look with a fresh take on must-haves last Monday, 26th September, at VASK Tapas Room in BGC.

A mainstay in the fashion industry for 20 years, IORA’s latest collection contains pieces that will satisfy all your fashion needs whether it’s for casual get togethers, work meetings, and of course, date nights. And with their wide assortment of stylish picks suitable from mums to their little princesses, highlighting your personal style has never been this easy.

Aside from that, though, IORA also unveiled their latest casual line, Lalu, which features fun pieces dolled up with a touch of elegance!

And the best part? Fashionable clothes don't need to break the wallets of women anymore. The brand also announced that everything in their new line has been given a new, more affordable price tag! Their pieces now retail for as low as PHP 499, and can go up to just PHP 2199 -- that's a real steal! While its price tag has changed, its high quality will always be evident in each top and bottom you buy.


The new IORA collection will be available in SM Megamall, Glorietta, Trinoma, SM Cebu, and Ayala Center Cebu in the Philippines this October.