The Perfect Foundation According To Your Personality | Clozette

Much like how we dress up, our beauty choices depend on our personality, style, and needs. The way we pick our skincare is based on our unique needs, and the way we put on makeup is dependent on our lifestyle. That said, there is a myriad of foundation choices now out in the market.

We’re sure you already have favourites, but you might find a new kit staple in one of these new releases.

The night owl


If you’re someone whose activities happen late in the afternoon until the wee hours of the night, the Marc Jacobs Shameless Youthful-Look 24-Hour Longwear Foundation SPF25 is for you. Aside from giving you a flawless finish that helps you feel shameless about flaunting a youthful look, it’s long-lasting. Plus, it has SPF to help protect your skin from sun damage in the day, but it the SPF doesn’t have a white cast so you can avoid photo booboos when partying at night.

The selfie queen


You take selfies a lot, and you’re not ashamed to admit it. With a flawless base that doesn’t need a filter, we’ll definitely understand why. For a flawless look whose photographic version doesn’t need tweaking, try the Diorskin Forever Undercover Foundation. It’s a water-based high-coverage foundation containing a high concentration of pigments, which ensures that your complexion is corrected and uniform.

The busy bee


You work long hours and have lots of activities in between. So it’s best to have a base that won’t leave you looking cakey or flaky by the end of the day. If this sounds like something you need, try the Sulwhasoo Perfecting Cushion EX. It has a unique Slim Fit High Coverage formula, which ensures perfect and long-lasting coverage. It also contains JAUM Balancing Complex, which replenishes yin energy so your base stays fresh, balanced and hydrated no matter what stressors you face.

The fast pace fan


If you’re someone who likes getting things done fast, the Bobbi Brown Skin Long-Wear Weightless Foundation is for you. This 16-hour foundation is waterproof and sweat- and humidity-resistant and has a coverage that doesn’t crease or streak. The best part is it’s incredibly easy to apply. Whether with a sponge or a brush, the application is a breeze as it glides on easily with a second-skin feel.

The multi-tasker


As a multi-tasker, you prefer things that can be used for more than just one thing or instance. The Shu Uemura Petal Skin Cushion Foundation is your perfect match. The liquid-to-powder formula infused with Japanese Sakura duo ingredient gives your skin a poreless and radiant finish while also helps the skin’s turnover and boost the skin’s clarity.

Looking for your perfect brand match, too? Find it here.



The beginning of the year prompts us to discover and try new things. But aside from the things to look forward to, we can also take the start of the year as a sign to shed off figurative weight from the past year. It’s time to leave bad habits behind in order to make room for new good ones.

That said, we are challenging you to make a few changes this year by going on a cleanse in different aspects of your life. Want to win one of two perfect detox kits? Find our detox challenges below.

Hair Detox

Yes, just as other parts of our body get affected by stress, our hair gets stressed, too. Daily exposure to pollution also doesn’t help. So we dare you to pamper your tresses with the help of products that detox them from pollutants and damage.

We challenge you to: Embark on an everyday hair detox. The Herbal Essences Daily Detox Volume shampoo & conditioner are great for this. Both the shampoo and conditioner are silicone-free and pH balanced, which makes them gentle enough for daily use. The shampoo also cleanses the hair and scalp effectively but gently. The conditioner is great for keeping the hair looking radiant and full. Plus, they have a refreshing crimson orange and mint scent.

Digital Detox

Social media and anything digital has taken over a huge chunk of our lives. We’re glued to our phones more than we care to admit. But isn’t it nice to go back to basics? To enjoy things we used to be able to really savour before the pull of broadcasting our thoughts and sharing our photos was strong?

We challenge you to: Rewind a bit to when you enjoyed reading a book. We’re pretty sure you do that, too, with your phone or your e-book reader. But there’s still nothing quite like the real thing. Leaf through pages of poetry, be transported into a different world and fall in love with words. Brew yourself a cup of coffee or tea and go to your favourite nook. Our favourite's Lang Leav’s Memory.

Food Detox

There are giant burgers, pancake towers, and a variety of so many other foods to indulge in these days. You’ll never have a dull day when it comes to eating anymore. But as much as we support eating whatever makes you happy, we say now’s the time to be more conscious about what you consume.

We challenge you to: Erase greasy, fatty food from your daily menu and add more greens and grains to it with some HIC Superfood Blends. There are even different blends to complement your different needs. Feel Better, Sleep Better, Perform Better or Look Better — we dare you to make the healthy choice.

Skin Detox

We know you work hard for the things you have, so it’s only fitting that you give yourself some time to relax. And that includes every part of your body — including the biggest one: your skin.

We challenge you to: Give yourself an at-home facial. Double cleanse, and make sure there is no trace of makeup left on your skin. The Creme Simon Cleanse Duo, which contains their Micellar Water Makeup Remover for Face and Eyes and their Oxygenating Foaming Cleanser, is your best bet. Mud masks are also great for drawing out the impurities on the top layer of your skin. After it’s thoroughly cleansed, make sure to moisturise properly and thoroughly. We dare you to take care of your skin.

Start fresh this new year by trying one of these detox challenges. Get a chance to enjoy your own detox session with all the products mentioned above by joining our giveaway on Facebook or Instagram!



Happy Valentine's Day! We're feeling all sorts of lovely and excited today. The romance filling the air is one reason, but the hot news we learned is another. Below, what you need to know right now.

Jason Wu exits Hugo Boss

After being at the helm as the brand's womenswear creative director for almost five years, Jason Wu is leaving Hugo Boss. The move is said to be prompted by the designer's desire to focus on his eponymous label. His replacement has yet to be named.


Urban Decay Cosmetics is not done releasing makeup palettes. After giving fans a preview of the Naked Heat Petite, the brand has teased an upcoming product named Backtalk. It features eyeshadows in the rose hue family, as well as four blushers.

Diesel sets up fake store during NYFW

Instead of putting up a store near the hustle and bustle of New York Fashion Week, fashion brand DIESEL set up shop at New York's famed fake-fashion destination, Canal Street. They sold merchandise under the name DEISEL. Shoppers unknowingly scooped up real DIESEL merchandise, which is likely to become collector's items.

MAC Whisper of Gilt is here to stay

After being released as a limited edition piece two times, MAC's Whisper of Gilt is returning once again, but it will no longer leave. The highlighter, which has amassed a cult-like following, will now be a permanent product on MAC's roster.

SM Woman The Styling Room

If you're still looking for a Valentine's Day date outfit, head to the SM Woman The Styling Room at the ground floor concourse of SM Makati and grab yourself a piece from their specially curated selections. There'll also be stylists to help you out pick the perfect date outfit. Visit them today until 18 February.

(Cover photo from: @jasonwu)

Here's what you may not have seen yet from earlier this week.