Much like how we dress up, our beauty choices depend on our personality, style, and needs. The way we pick our skincare is based on our unique needs, and the way we put on makeup is dependent on our lifestyle. That said, there is a myriad of foundation choices now out in the market.
We’re sure you already have favourites, but you might find a new kit staple in one of these new releases.
The night owl
If you’re someone whose activities happen late in the afternoon until the wee hours of the night, the Marc Jacobs Shameless Youthful-Look 24-Hour Longwear Foundation SPF25 is for you. Aside from giving you a flawless finish that helps you feel shameless about flaunting a youthful look, it’s long-lasting. Plus, it has SPF to help protect your skin from sun damage in the day, but it the SPF doesn’t have a white cast so you can avoid photo booboos when partying at night.
The selfie queen
You take selfies a lot, and you’re not ashamed to admit it. With a flawless base that doesn’t need a filter, we’ll definitely understand why. For a flawless look whose photographic version doesn’t need tweaking, try the Diorskin Forever Undercover Foundation. It’s a water-based high-coverage foundation containing a high concentration of pigments, which ensures that your complexion is corrected and uniform.
The busy bee
You work long hours and have lots of activities in between. So it’s best to have a base that won’t leave you looking cakey or flaky by the end of the day. If this sounds like something you need, try the Sulwhasoo Perfecting Cushion EX. It has a unique Slim Fit High Coverage formula, which ensures perfect and long-lasting coverage. It also contains JAUM Balancing Complex, which replenishes yin energy so your base stays fresh, balanced and hydrated no matter what stressors you face.
The fast pace fan
If you’re someone who likes getting things done fast, the Bobbi Brown Skin Long-Wear Weightless Foundation is for you. This 16-hour foundation is waterproof and sweat- and humidity-resistant and has a coverage that doesn’t crease or streak. The best part is it’s incredibly easy to apply. Whether with a sponge or a brush, the application is a breeze as it glides on easily with a second-skin feel.
As a multi-tasker, you prefer things that can be used for more than just one thing or instance. The Shu Uemura Petal Skin Cushion Foundation is your perfect match. The liquid-to-powder formula infused with Japanese Sakura duo ingredient gives your skin a poreless and radiant finish while also helps the skin’s turnover and boost the skin’s clarity.
Looking for your perfect brand match, too? Find it here.