From the food we eat to the skincare we use, these days, we’re all about going healthier and avoiding anything harmful. But why not extend the goodness to our tresses? We all want healthy locks that look great, so giving them premium care should be a priority. If we eat healthy food and use natural skin care products, why don’t we avoid using products with harsh chemicals on our hair as well?
The truth about sulfate
We’re sure you’ve already seen hair shampoo commercials where the model’s hair is crowned with ultra-thick foam that looks incredibly luxe. The ingredients that help achieve that foamy consistency? Sodium laurel sulfate and sodium laureth sulfate.
While getting a foamy wash is a nice feeling, the ingredients that deliver it can be harmful to your tresses. Sulfates are good at getting rid of oil and dirt from your hair (it’s no surprise that this chemical is commonly found in household detergents), but excessively using them can harm your tresses in the long run. Aside from drying your hair out, these ingredients can sometimes cause frizz that’s hard to tame, as well as damage to the scalp.
The truth about parabens
Before you ward off using shampoo forever, here’s something you should know: there are alternatives to the regular shampoos you use. If you want to keep your hair looking lush, tamed and manageable, try the made-in-U.S.A. L'Oréal Paris Hair Expert EVER Range, there’s a product for any type of hair problem — minus the nasty chemicals. It’s sulfate-free, paraben-free, colorant-free, and 100% vegan!
For Weak, Thinning Hair: EverStrong
For Frizzy Hair: EverSleek
For Coloured Hair: EverPure Moisture
For Damaged Hair: EverPure Repair & Defend
There’s no such thing as a dead end for hair health, no matter how damaged it can be from colouring and styling. Revive damaged hair and prevent it from being damaged again with the help of the EverPure Repair & Defend range. Infused with goji, the hair is gently cleansed and conditioned. Plus, you’ll get three times stronger hair without stripping it from colour. Add the EverPure Remedy Balm to your regimen to strengthen the repair of damaged hair. Formulated with acai palm and a unique antioxidant complex, the balm will restore the strength and brilliance of your damaged locks.
For Fine, Flat Hair: EverPure Volume
For Anti-Dandruff & Scalp Care: EverFresh
Ready to treat your hair with the respect it deserves?
The L'Oréal Hair Expert Range is now available island-wide (at Watsons, Guardian, SASA, Fairprice, Cold Storge, Giant and Departmental stores). L'Oréal EverFresh series will be exclusive to Guardian Singapore from 15 June 2017, and island-wide from August.