beauty . News & Events

The Urban Decay Original NAKED Palette Bids Goodbye

It's the end of an era


One word: shocked. 


That is how the beauty community — and makeup lovers alike — reacted to the news that Urban Decay is retiring their original Naked Palette. In a set of social media posts, including a video on their YouTube channel, the brand released a dramatic funeral for the cult favourite product, signalling that it is indeed the end of an era. 


And maybe it is. Considering that since its launch eight years ago, it has sold over 20 million palettes garnering about a billion dollars when it comes to sales and not to mention that it has its cult and makeup royalty status unchallenged — it's one of those iconic palettes you should have in your stash. The good news is the other varieties of the palette, the Naked 2, 3 and Heat, are still in circulation. 



Throwing one last shade — pun intended — to its competitors, the teaser of the 'funeral' video says: "Everyone has tried to copy you, but no one was able to capture your essence," claiming that the original Naked palette was indeed a game-changer in popularising the perfect nude and neutral eyeshadow combination and setting the pace for other brands. Given this, it is quite unclear why the brand decided to discontinue the product.


As a final bow to one of their most legendary products to date, the brand has announced that fans of the Naked palette can still grab it online and on retail stores while supplies last for 50% off. 


But once the supplies have flown off the shelves and are no more, the question lies: which nude palette should we reach for now that the OG is leaving? Well, don't fret! As we mentioned earlier, the Naked palette started a neutral eyeshadow makeup revolution due to its popularity, which resulted into some of the most worthy dupes. 


Maybelline The Nudes

A black eyeshadow palette 

USD11.99 (Photo from: maybeline.com)


On a budget? This trusty palette from Maybelline gives just the right pigment and colour selection for a day-to-night look without having you break the bank. 


NYX Go-To Palette in Bon Voyage

An eyeshadow palette in a black casing

USD17 (Photo from: nyxcosmetics.com)


This sleek palette combines both warm and cool tones that make it versatile for any mood and vibe. The three standout shades also double up as an illuminator, blush and bronzer, making the palette great if you're always on the go. 

Morphe 35K - 35 Colour Koffee Eyeshadow Palette


An opened eyeshadow palette with neutral tones

USD23 (Photo from: morphebrushes.com)


Another favourite among beauty lovers, Morphe's palettes not only deliver when it comes to its shade selection versus price ratio but also gives great pigment and colour payoff. Maybe it'll skyrocket more into popularity with the OG Naked palette out of the picture? Who knows! 


Tarte Tartelette™ In Bloom Clay Eyeshadow Palette


An eyeshadow palette in golden casing


USD39 (Photo from: sephora.com)


Another amazing go-to if you're looking for a staple nude palette that also comes in the sleekest and chicest packaging is this gorgeous pick from Tarte.


(Cover photo from: @urbandecaycosmetics)