One word: shocked.
That is how the beauty community — and makeup lovers alike — reacted to the news that Urban Decay is retiring their original Naked Palette. In a set of social media posts, including a video on their YouTube channel, the brand released a dramatic funeral for the cult favourite product, signalling that it is indeed the end of an era.
And maybe it is. Considering that since its launch eight years ago, it has sold over 20 million palettes garnering about a billion dollars when it comes to sales and not to mention that it has its cult and makeup royalty status unchallenged — it's one of those iconic palettes you should have in your stash. The good news is the other varieties of the palette, the Naked 2, 3 and Heat, are still in circulation.
Throwing one last shade — pun intended — to its competitors, the teaser of the 'funeral' video says: "Everyone has tried to copy you, but no one was able to capture your essence," claiming that the original Naked palette was indeed a game-changer in popularising the perfect nude and neutral eyeshadow combination and setting the pace for other brands. Given this, it is quite unclear why the brand decided to discontinue the product.
As a final bow to one of their most legendary products to date, the brand has announced that fans of the Naked palette can still grab it online and on retail stores while supplies last for 50% off.