With technology getting better year after year, the quality of photos and films are becoming more detailed and fine, allowing even the smallest imperfections to be seen. The latest is the 4K digital camera, or ultra-high definition technology, which delivers 4 times the level of detail compared to full HD.
So to deliver flawless skin on camera, MAKE UP FOR EVER is adding a new product to their Ultra HD range – the Ultra HD Concealer! This brightening and concealing product is compatible with 4K technology.
Invisible, luminous, and comfortable, it's formulated with 3 key ingredients that are also found in the Ultra HD foundation – reflecting particles give an “invisible” effect to make it undetectable; luminosity boosters illuminate the eye area; and hyaluronic spheres give maximum hydration and comfort.
These 3 ingredients are also enriched with anti-dark circle technology, 3D elastomer gel, and silica for a gorgeously even, smooth, and plump eye area!
And once you combine this concealer with the Ultra HD foundation, you can achieve the ultimate “no makeup” makeup look that is perfect for selfies and real time!
The MAKE UP FOR EVER Ultra HD Concealer is available in all MAKE UP FOR EVER PRO boutiques and SEPHORA Stores in Malaysia starting March 31, 2016.