beauty . Feature

This Iconic Foundation Wants You To Make A Statement

Freedom to enjoy life’s possibilities

What does it mean to make a statement? More than just communicating through words or creating an impression through actions, the notion of freedom behind making a statement is what makes it so significant.

We love the liberating idea of defining and filling in our own blanks — that’s why with the shades extension from the iconic Estée Lauder Double Wear Stay-in-Place Foundation, making our statement can be as flawless as ever. Here’s what we uncovered at the Estée Lauder Double Wear Stay-in-Place Foundation Shades Extension Masterclass event.

Freedom To match my shade flawlessly

Finding the perfect shade with the IMatch

Because 10 beige-y nudes just won’t cut it anymore. From 19 shades to 40 skin-lovin’ shades, the inclusive and wide variety of shades from the Double Wear Stay-in-Place Foundation mean that you can now find the perfect match to your skin tone. Not sure what your shade is? Simply pop by Estée Lauder counters and find your match using the IMatch.

Freedom To stay in place all day

Discovering its unique formulation at the torture test booth

This matte finish foundation’s formula is as amazing as its diverse shade range. When put to various torture tests — for water-resistance, transfer-resistance and coverage — to see whether it will withstand different conditions and make the wearer worry-free in various settings, it passed with flying colours.

It is transfer-resistant, so you don’t have to be afraid of having your foundation smear all over the screen of your phone or smudging under your clothes; it is water and sweat resistant, so you no longer need to worry about your base melting off your face in the middle of a humid day; it offers 10CM high coverage — which means your base still looks seamless at a mere 10CM away! — so your make-up stays flawless and in place for as long as 24 hours.

Freedom To ace my base

Mixing the foundation with the ANR (left); buffing with a fluffy powder brush (right)

Want to ace your base? Take notes from Estée Lauder Singapore’s Chief Make-Up Artist, Jerome Chan. If you are a dry skin type, one great way to wear the Double Wear Stay-in-Place foundation, according to Jerome, is to mix it up with a few drops of the famed Estée Lauder Advanced Night Repair Serum. Achieve a more natural finish simply by using the fluffy powder brush with soft, flexible bristles to reveal a beautiful, airbrushed complexion.

Find out the perfect skin finish for you and learn more makeup tips through a free makeup service with one of Estee Lauder's beauty advisors by booking here.

Freedom To express myself unapologetically

At the end of the day, the Estée Lauder Double Wear Stay-in-Place Foundation’s diverse shades extension, remarkable formula and flexibility send one clear message: enjoy life’s possibilities and be free to be you. So, how would you make your statement?