beauty . News & Events

This Much-Awaited Beauty Line Has Finally Arrived

Meet Fenty Beauty

Rihanna has made hit after musical hit. She has also already conquered the world of fashion via her collaboration with Puma, Fenty x Puma. And now, she’s delving into beauty. But to say that her cosmetics line, Fenty Beauty, is just another beauty brand plastered with a celebrity’s name would be inaccurate. Just like her fashion line, the makeup brand bears her name (Rihanna’s surname is Fenty, in case you were unaware), and its message, look, and the vibe is distinctly in keeping with the personality the singer has been known for.

Edgy yet feminine, Fenty Beauty products are housed in packaging that is sleek but attention-grabbing. But what sets the brand apart is it champions inclusivity. So, in a sense, it's Rihanna's way of saying anyone can get her coveted look, a killer radiance dubbed the Fenty Face. Well, we can all try with the help of these products.

Pro Filt'r Instant Retouch Primer


Rihanna is a big believer of a good base. So it's not surprising that she has released a primer. This one promises to be pore-diffusing, shine-stopping and long-wearing. 

Pro Filt'r Soft Matte Longwear Foundation


When they said they're inclusive, they weren't joking. Fenty Beauty's foundation line has 40 shades of oil-free foundation that has medium to full coverage. Plus, we hear they're still going to add more shades.

Match Stix

SGD37 each, SGD79 for the trio

These cream-to-powder sticks come in two finishes. The matte ones can be used to contour and conceal. They can also be used for the eyes. And the shimmer ones can be used as a highlight for the face and the eyes.

Killawatt Freestyle Highlighter


These cream-powder highlighters that come in singles and duos promise to keep the skin lit even beyond sun-down. The duos feature a powder that has a subtle sheen and another that has a more intense shimmer.

Invisimatte Blotting Powder


Say goodbye to shine with the help of this translucent powder that promises to work like a filter on your skin without caking, creeping into your lines and pores and disturbing your makeup.

Gloss Bomb Universal Lip Luminizer


Top your look off with the Gloss Bomb, a gloss that is said to have the rare rose nude colour that looks good on everyone. The formula is said to be enriched with butter, and the product has a sweet vanilla-peach scent.

The line also features the Invisimatte Blotting Paper, a makeup sponge, and a few makeup brushes.

Fenty Beauty is now available at all Sephora stores and on