fashion . News & Events

Tiffany & Co. Teams Up With Supreme For A Collab

A partnership between two American greats

Tiffany & Co. and streetwear brand Supreme have confirmed their collaboration collection, which is set to launch on 11 November at Supreme stores and in Japan on 13 November. Read on for more details about the hotly anticipated collab. Then, check out a few notable partnerships the luxury jewellery brand made in 2021 that are designed to engage with younger consumers — from working with Dior-approved contemporary artist Daniel Arsham to appointing BLACKPINK’s Rosé and Hailey Bieber as ambassadors.

Supreme x Tiffany & Co.

The seven-piece collection, the latest of the lot, is inspired by the designs that Tiffany & Co. released back in the 1960s. It features the Heart Tag Pendant and the Oval Tag Pearl Necklace, each adorned with the Supreme logo. It also includes other accessories, such as a pair of stud earrings, two keyrings, a bracelet and a t-shirt. All of the pieces are made from Sterling Silver, apart from the Oval Tag Pearl Necklace, which features freshwater cultured pearls.

With prices of the items ranging from USD54 to USD1,250, this makes for a relatively accessible collection in comparison to the brand’s fine jewellery pieces that are easily priced in the thousands. Furthermore, this also opens up opportunities for the brand to re-introduce its iconic designs — such as its line of bracelets and Heart Tag Pendant — to the younger generation of luxury lovers.

That said, the collection drew mixed reactions from fans. Several wished that the brand would retain its luxury image and legacy-focused messaging — given that it’s a heritage American brand that was founded in the 1800s — instead of tapping onto pop culture and appealing to Generation Z.

For us, it’s a strong move by the brand to enter this space before its competitors do. Looking at how the appointment of fresh, 20-something-year-old brand ambassadors has already been widely embraced by luxury fashion brands (we’ll talk more about that later), the next step would be to work closely with like-minded, youth-driven brands to produce hot ticket designs that today’s youths can readily buy into and connect with on a deeper level. Though, we must say that while the intention is clear, the outcome fell a little short for us too. What are your thoughts on this collection?

Now, let’s take a look at a few other partnerships by the brand that also piqued our interest.

Tiffany x Arsham Studio

Remember coming across artworks of ‘eroding’ Pokémon on your timeline? Well, the creative mind behind these artworks — American contemporary artist Daniel Arsham — worked with Tiffany & Co. recently as well to give his unique spin on the latter’s signature Tiffany Blue Box. The result? A limited series of 49 Blue Box, Circa 3021 sculptures, with each box containing a Tiffany Knot bangle in 18K white gold with tsavorites (a gemstone) and diamonds.

While your everyday teen is unlikely able to afford this exclusive “relic”, the partnership alone has connected the brand to youths who are in tune with who’s who in the world of contemporary arts, design and culture. After all, Daniel Arsham has also worked with Kim Jones, the Artistic Director of Dior men’s collection to create the scenography for the Dior Men’s Summer 2020 fashion show.

Appointing Anya Taylor-Joy, Hailey Bieber and BLACKPINK’s Rosé as ambassadors

Beautiful, youthful and inspiring starlets have the power to mobilise millions towards joining a movement — and that includes bringing awareness towards a brand that’s traditionally afforded by a slightly more mature and affluent audience. This year alone, Tiffany & Co has already added three female super icons to its growing roster of ambassadors.

Its latest appointment went to Mrs Bieber, AKA American model Hailey Baldwin, who was officially unveiled as a brand ambassador on 24 October. Bringing a fresh, casual-meets-high-jewellery perspective to the brand, the model was snapped in a variety of iconic designs from Tiffany & Co.; she even styled them with her signature off-duty look comprising a pair of Nike sneakers, a white t-shirt and barely there makeup.

Actress Anya Taylor-Joy was named as a Global Brand Ambassador for Tiffany & Co. in June too. The versatile, 26-year-old Golden Globe Award winner had starred in the Netflix series The Queen’s Gambit, which became a huge hit in 2020. Her shining accolades, in addition to her young age, places her firmly in the spotlight as fans are already looking forward to her upcoming film projects: Last Night in Soho, The Northman and Furiosa.

Not discounting the prowess of Bieber and Taylor-Joy, the hottest ambassadorship announcement by Tiffany & Co. that truly took the cake this year was with BLACKPINK member and solo artist Rosé. The 24-year-old New Zealand-born superstar was tapped by the brand to star in its 2021 Tiffany HardWear digital campaign, which saw her decked out in sleek, monochromatic ensembles that were styled with the brand’s diamond-accented 18K yellow and rose gold pieces. Her ambassadorship caused a social media frenzy and commanded the attention of BLINKS and fashion lovers alike.

Once again, Rosé’s fans, especially those who are still in their teens, may not be able to add Tiffany & Co’s fine jewellery pieces to their wardrobe now. However, with their favourite idol as the face of the brand, we’re confident that they’ll be supporting her and her partnerships with as many clicks, likes, reshares as they can — and aspire to own these pieces in the near future.

Are you in favour of Tiffany & Co’s partnerships?

(Cover photos from: @tiffanyandco)

ICYMI, Rosé’s fellow BLACKPINK bandmember Jennie has been given a new ‘role at CHANEL too. Learn more here.