What's TikTok And Should You Be On It? | Clozette


You may have seen their videos floating around on various social media platforms, often reposted on Instagram and Twitter. Like that viral video of a girl in a pink shirt, crying while dancing to Mariah Carey's "Obsessed". If you’re reminded of the Vine and Musical.ly days of the recent past, there’s a pretty good reason why.



TikTok was originally launched in 2014 as Musical.ly, a lip-syncing app that had millions of active users across the globe. It was then bought out by the Chinese company ByteDance in 2017 and was eventually fully integrated into their pre-existing TikTok app in 2018. Known for its short-form videos and viral challenges, this app has captured the attention of the ever-creative Gen Z, who dominate the app’s international demographic at 18-24, with women being the most actively engaged on the platform. The app has a solid and active community in China with India following closely from Asian countries. In the US, TikTok has been downloaded over 96 million times.


So if there’s a way to describe the app and its functions, it’s a combination of Vine with music, Instagram’s easy way of following users, and Twitter’s hashtags to organize content on the platform.



As with every platform, the TikTok community has several popular users who will unfailingly receive thousands of likes and views. Several TikTok stars rose to Internet stardom on the app, which opened doors for them in other platforms and industries like music. It was also the reason for the song “Old Town Road” by Lil Nas X to become one of the hit songs of the year by being used in thousands of videos on the platform, eventually earning a spot in the Billboard Top 100. The platform is also a launchpad for viral memes found on the Internet, as the app features popular videos on their trending page.




The most-followed TikTok user or“Muser” as of the moment is Loren Gray. Aside from her 33.7 million followers and a total of 2.1 billion likes on the app, she also has 3.59 million YouTube subscribers and 17.7 million Instagram followers. Aside from the numbers, she’s recently landed the August cover of L’Officiel Baltic. She posts the usual lip-sync videos with comedic aspects on TikTok while keeping her music, makeup, and lifestyle videos on YouTube.


Closely following her is Baby Ariel with 29.8 million followers and 1.6 billion likes. She also posts comedic lip-sync videos on the app. She has 3.08 million YouTube subscribers, who watches videos of her original music.



The most-followed Musers have found varying degrees of success outside of the app, so cross-platform followers and content sharing greatly contribute to their online popularity. Aside from that, Musers are often unafraid to be funny or post cringe-worthy videos all for the entertainment of their followers. Dressed in their everyday clothes, Musers can do anything from dance covers to reaction videos while garnering thousands to millions of likes and views. If you’re wondering if content creators can earn money through the platform, TikTok allows users to buy in-app coins to “give” to creators similar to the YouTube membership feature and websites like Patreon.


Gen-Z humour aside, TikTok’s algorithm and platform allows for endless avenues for self-expression. From dance covers to pop culture tributes, it’s another way for users to share creative ideas with pre-made tools. If you’re interested in dipping your toes into this creative pool, then you should definitely go for it!


(Cover photo from: @wengie)

For more social media lifestyle trends, get to know the VSCO Girl.

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Being one of the most revered style influencers in Manila, actress and socialite Love Marie (also known by her screen name Heart Evangelista) has a slew of collaborations with local and international labels under her belt. But it seems like the latest one, her jewellery collection with Royal Gem, is the most personal by far. 


Heart Evangelista Love Marie Royal Gem Launch

Love Marie at the launch in Manila House


Called "The Modern Muse", this collaboration features artwork from Love Marie's Full Bloom Collection. During the launch, she shared that painting has become an outlet for her to express her inner emotions and has served as a way to destress and cope with life's challenges. "When I made my paintings, I really didn't expect anybody would pay attention. I did it for myself. It really was a dream come true (to be able to work with brands in showcasing my paintings)," she shared.


Royal Gem Modern Muse Love Marie

The Whimsy painting and Whimsy Italian Gold Pendant


Inspired by her personal experiences, the subject of the paintings are different women and each has a beautiful story behind. The piece with her favourite story is the one featured in the Muted Euphoria Cameo Pendant. "I made it into a teardrop shape to symbolise the tears of joy. This painting is really special. I was going through depression and anxiety. Originally, this painting has a lot of colours; it kind of says how I'm hopeful and I'm very happy person despite my circumstance," Love Marie said.


Royal Gem Modern Muse Love Marie

The Muted Euphoria painting and Muted Euphoria Cameo Pendant


"This is my most personal collaboration with Royal Gem thus far since I'm featuring my actual works of art,” she added. The Modern Muse collection has two selections: Cameo and Italian Gold. If you want eye-catching minimalist pieces, you'd love the Cameo pendants that are hand-carved in Queen Helmet conch shell.


Royal Gem Modern Muse Love Marie

Ponder Cameo Pendant and Tres Marias Cameo Pendant


But if you're fond of colours, the Italian Gold pieces are the way to go. All pieces in this particular selection are set in fine enamel jewellery outlined with Italian Gold.


Royal Gem Modern Muse Love Marie

The Italian Gold Modern Muse Collection


As for style tips, Love Marie believes there's no particular way to style jewellery, as long as you feel good wearing it. "It's really all about what connects with you, what you would wear every day; something you feel that will blend (with your style)." But personally, she loves layering pieces. "I like to mix sentimental and fashionable pieces. I don't wear them one by one, I like to wear them all together. It just feels different."


Perhaps that's why all pendants from the collection are designed so that they can be used for bracelets and necklaces that can be worn as they are or layered together.


Royal Gem Modern Muse Love Marie


The limited-edition 2019 Royal Gem x Love Marie Jewelry Collection: The Modern Muse is available for purchase on their website and in select Royal Gem stores.


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Wherever they may roam, the Clozette Community is always ready to serve some serious looks. Whether strolling down the city sidewalks or finding the best Instagrammable spots, Clozetters know how to keep all eyes on them. Learn how to own the street like it's your runway from some of our favourite looks shared in the Community.


Orange Blossom


Orange Blossom
(Photo from: Chervon)


Dotted Darling


Dotted Darling
(Photo from: theliyanaaris)

Comfy Chic


Comfy Chic
(Photo from: sharniehung)



Down to the Basics


Down to the Basics
(Photo from: missCHI)



Sun-kissed Stylin'


Sun-kissed Stylin'
(Photo from: GohSherlyn)


(Cover photo from: @chervon)


Learn how to style the latest trends with our FAVE5 curations.

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