You may have seen their videos floating around on various social media platforms, often reposted on Instagram and Twitter. Like that viral video of a girl in a pink shirt, crying while dancing to Mariah Carey's "Obsessed". If you’re reminded of the Vine and Musical.ly days of the recent past, there’s a pretty good reason why.
TikTok was originally launched in 2014 as Musical.ly, a lip-syncing app that had millions of active users across the globe. It was then bought out by the Chinese company ByteDance in 2017 and was eventually fully integrated into their pre-existing TikTok app in 2018. Known for its short-form videos and viral challenges, this app has captured the attention of the ever-creative Gen Z, who dominate the app’s international demographic at 18-24, with women being the most actively engaged on the platform. The app has a solid and active community in China with India following closely from Asian countries. In the US, TikTok has been downloaded over 96 million times.