You may have seen their videos floating around on various social media platforms, often reposted on Instagram and Twitter. Like that viral video of a girl in a pink shirt, crying while dancing to Mariah Carey's "Obsessed". If you’re reminded of the Vine and Musical.ly days of the recent past, there’s a pretty good reason why.
So if there’s a way to describe the app and its functions, it’s a combination of Vine with music, Instagram’s easy way of following users, and Twitter’s hashtags to organize content on the platform.
The most-followed Musers have found varying degrees of success outside of the app, so cross-platform followers and content sharing greatly contribute to their online popularity. Aside from that, Musers are often unafraid to be funny or post cringe-worthy videos all for the entertainment of their followers. Dressed in their everyday clothes, Musers can do anything from dance covers to reaction videos while garnering thousands to millions of likes and views. If you’re wondering if content creators can earn money through the platform, TikTok allows users to buy in-app coins to “give” to creators similar to the YouTube membership feature and websites like Patreon.
Filipino Celebrity Love Marie Launches New Jewellery Collection
Royal Gem x Love Marie
Being one of the most revered style influencers in Manila, actress and socialite Love Marie (also known by her screen name Heart Evangelista) has a slew of collaborations with local and international labels under her belt. But it seems like the latest one, her jewellery collection with Royal Gem, is the most personal by far.
Love Marie at the launch in Manila House
Called "The Modern Muse", this collaboration features artwork from Love Marie's Full Bloom Collection. During the launch, she shared that painting has become an outlet for her to express her inner emotions and has served as a way to destress and cope with life's challenges. "When I made my paintings, I really didn't expect anybody would pay attention. I did it for myself. It really was a dream come true (to be able to work with brands in showcasing my paintings)," she shared.
The Whimsy painting and Whimsy Italian Gold Pendant
Inspired by her personal experiences, the subject of the paintings are different women and each has a beautiful story behind. The piece with her favourite story is the one featured in the Muted Euphoria Cameo Pendant. "I made it into a teardrop shape to symbolise the tears of joy. This painting is really special. I was going through depression and anxiety. Originally, this painting has a lot of colours; it kind of says how I'm hopeful and I'm very happy person despite my circumstance," Love Marie said.
The Muted Euphoria painting and Muted Euphoria Cameo Pendant
"This is my most personal collaboration with Royal Gem thus far since I'm featuring my actual works of art,” she added. The Modern Muse collection has two selections: Cameo and Italian Gold. If you want eye-catching minimalist pieces, you'd love the Cameo pendants that are hand-carved in Queen Helmet conch shell.
Ponder Cameo Pendant and Tres Marias Cameo Pendant
But if you're fond of colours, the Italian Gold pieces are the way to go. All pieces in this particular selection are set in fine enamel jewellery outlined with Italian Gold.
The Italian Gold Modern Muse Collection
As for style tips, Love Marie believes there's no particular way to style jewellery, as long as you feel good wearing it. "It's really all about what connects with you, what you would wear every day; something you feel that will blend (with your style)." But personally, she loves layering pieces. "I like to mix sentimental and fashionable pieces. I don't wear them one by one, I like to wear them all together. It just feels different."
Perhaps that's why all pendants from the collection are designed so that they can be used for bracelets and necklaces that can be worn as they are or layered together.
The limited-edition 2019 Royal Gem x Love Marie Jewelry Collection: The Modern Muse is available for purchase on their website and in select Royal Gem stores.