Is An ‘Ugly’ Feed The New Instagram Trend? | Clozette

In the influencer-dominated world of Instagram lie countless of curated feeds that thrive in the online ecosystem. From having a uniform and thematic grid to using crisp presets to ensure harmony among all photos, Instagram has gone from an image-sharing site to a full-on lookbook-like portfolio. But a new trend is on the rise to break this mould — say hello the 'ugly' Instagram feed aesthetic. 

How 'ugly' is ugly? 

In today's standards, we already know that the word 'ugly' doesn't mean what it means anymore. This is because of countless resurging trends from past years as the 'hottest' and 'most celebrated' craze despite being frowned up when they first popped up. We're talking fanny packs, jelly shoes, leopard prints — you get the idea.

Moving over to Instagram, 'ugly' takes the form of a deliberately uncurated feed, filled with gritty and maybe even post-processed snaps that remove any hint of flawlessness in a photo. Whether it's filtered or unfiltered, the lack of consistency and the rawness of each IG square falls under this social media sub-genre. Feeds that insert a wacky selfie here and a meme screenshot there also fall into this category. It's not exactly horrendous, but it might qualify as 'disorganised' to those who like their feed to look and feel a certain way. 

Is An ‘Ugly’ Feed The New Instagram Trend? - Joana Ceddia

Photo feed of YouTuber and Instagram influencer Joana Ceddia a.k.a. @ewww_its_joana

This isn't to say that the 'ugly' feed trend requires little to no effort. In today's social media-conscious culture, choosing to post 'ugly' photos is something that requires a decisive choice. It can mean unlearning those new techniques you learned for Snapseed and Adobe Lightroom and simply hitting upload without overthinking. It's like living in the MySpace era all over again where posting photos on the internet was less complicated. And while it sounds all nice and simple, years and years of building a social media identity can be a tedious challenge to some. 

A not-so-new newness

If we're looking at the bigger picture (no pun intended), an 'ugly' feed is nothing new to Instagram. In fact, it's merely following a more authentic vibe than your usual crisp photography and editing. Celebrities, as well as YouTube personalities, are known to keep such a casual aesthetic. In 2017, it even became a huge movement in Australia, where people ditched pretty pictures for 'realistic' and even 'unsightly' snaps instead. Still, it never became as mainstream for Instagrammers until now. 

Is An ‘Ugly’ Feed The New Instagram Trend? - Tom Lee

Photo feed of Australian writer Tom Lee a.k.a. @theaustralianinterestingness who's been practising the 'ugly' feed trend since its rise in 2017

It's worth noting, though, that this trend doesn't mean antagonising the idea of a curated feed. In fact, to each their own, right? It's just that content creators may have already caught on with Instagram hinting that such a change is needed to truly thrive in their now vast  — and controversial — platform.

If you look closely at every content-creator-related fiasco putting the platform in a bad light, Instagram introduces or proposes an algorithm or user interface change. None of the recently proposed overhauls — like the removal of likes or the shuffling of photos on your feed — were really rolled out, but the news of such certainly captured a multi-pronged perspective on how the platform is used and received. It also gave way for discussions on how IG positively and negatively affected today's social interactions and even social hierarchy to some extent. 

Is An ‘Ugly’ Feed The New Instagram Trend? - Authentic Photos

Most of these, of course, are said to highlight the toxic and highly superficial world of what's known as 'Instagram culture' where everything has to be pristine and documented for no other purpose than 'sharing it on the 'gram'. As the solution to finding a middle ground, rising social media stars such as Emma Chamberlain and Joanna Cedia are now headlining the 'quirky is cool' shift, also known as the 'ugly' feed phenomenon. And as expected, others are already catching the wind.

To curate or not to curate? 

This begs the question: so what do we do with our feeds now? As we said earlier, to each their own. Both a curated and a non-curated feed has its highs and lows. And it can only be up to the discretion of each user if they lean to one over the other. With that said, the idea behind the choice, in contrast to simple aesthetics, is what matters most. Are you curating your feed because you feel like it or because it's a facade you'd like to keep up? Are you choosing to maintain an 'ugly' feed to make you seem relatable or to make a statement? 

Is An ‘Ugly’ Feed The New Instagram Trend? - To curate or not to curate your feed

Social media, in general, isn't absolutely a good or a bad thing. It becomes either depending on the power we give it. So with the idea of an 'ugly' trend challenging the literal 'picture perfect' vibe of Instagram, maybe it's time that we realise that at the end of it all, it should be us controlling the platform and not the platform controlling us. 



Before Paris Hilton and the Kardashians, there was Gloria Vanderbilt. Born in one of the wealthiest and most well-known families in America, Gloria can be considered a princess in her own right. Her personal life was narrated in newspaper headlines even at a young age. She was a prominent figure in high society back in her heyday during the 1940s until the '70s. Some even speculated that Truman Capote based Holly Golightly, the eccentric heroine of his novel Breakfast at Tiffany's, on her. But between all the partying and lavish spending, Gloria became more than just a socialite but also a notable fashion designer and style icon.

Her most iconic legacy is marketing and co-designing the Murjani Jeans for women, which in the mid-1970s was groundbreaking as most denim designs were cut to fit the male silhouette. After airing a catchy commercial, the jeans were an instant hit. By the 1980s, her denim line was a best-seller — even beating Calvin Klein at one point.

On 17 June 2019, Gloria Vanderbilt passed at age 95. To celebrate her contribution to fashion, we listed the top six timeless style tips that we can learn from this style icon's best looks. 

Cat eye glasses are always classy

No matter what era it is, cat eye glasses can give you that sassy yet classy flair. This versatile piece can also work with any outfit, from formal dresses to modern, casual looks.

Ruffles in the right places

Ruffles had their comeback moment last year, but Gloria Vanderbilt shows us that a little ruffle is always a welcome choice. Adding funky details to an elegant ensemble will always make it more interesting.

Maxi dresses with boat necklines are a classic

Want to sport a sexy and classy look? Go for Gloria's tried-and-tested formula: boat necklines matched with maxi hemlines. It's a timeless ensemble that can still work in 2019.

Chic statement jewellery works wonders

Sometimes, all you need is a set of chic statement jewellery to spice up your look. Even the most basic gowns can be transformed with the right accessory.

Mini shoulder pads can also look glam

Even though we also love the strong, oversized shoulder pads, we can't deny that there's a certain elegance in wearing the more subtle version. 

Turtlenecks will always be a staple

Sleek turtlenecks will always be a style staple that anyone can rock. You can pair them with jeans, slacks or even a pair of shorts and they will still look sophisticated.

(Cover photo from: @gloriavanderbilt)



We’re past the middle of June in a blink of an eye. Feeling out of the loop in this seemingly quick flow of time? Don’t worry and just catch all the latest updates from the world of fashion. From Cara Delevingne and Ashley Benson finally going official on Instagram to the newly released Ariana Grande x H&M collab — it’s all here. In case you’ve missed them this weekend, read on to find out about these exciting bites.

Cara Delevingne and Ashley Benson are officially together on Instagram

We’ve been seeing them a lot together since May, but we’ve never heard them confirm that they were actually a couple until now. Finally, Cara Delevingne and Ashley Benson gave us what we can consider an official confirmation of their relationship. In celebration of Pride this month, Cara posted a short video of them kissing from Her Smell, a film they both starred in. Cara tagged Ashley and the clip was accompanied by rainbow and heart-eyes emojis. Moments later, Ashley commented three hearts, which we can take as a sign of them going official. We couldn’t be happier for these two! 

Swatch launches their new BIG BOLD line of watches

Person wearing a colourful sweater and two huge watches

Swatch BIG BOLD watches, SGD140 each

Last 14 June, Swatch introduced their brand new BIG BOLD Collection, designed for bold personalities. The collection features six different watch models with massive watch heads covered with slightly curved glass. The contrasting 3D prints on the straps and on the dial highlight the big personalities of the watches, making them the perfectly striking statement piece. Because of their subtly toned backgrounds and contemporary design, these watches will surely give the urban streetwear vibes your look needs.   

Ariana Grande x H&M Collection is finally here

Ariana releasing this pink jersey bodysuit in a collab with H&M and Cara Delevingne and Ashle Benson going official are just some of the latest stories this weekend

Light pink printed jersey body, SGD19.95 (source)

Ahead of her US Tour, Ariana Grande released her latest merch collection in collaboration with H&M. With this, aside from just quoting Ariana’s relatable lyrics on your Instagram captions, you can now also wear them every day. H&M created a selection of pieces ranging from body suits to sweatshirts in a gentle pink and cream palette.  So, if you’re a fan of her hits, catch these statement pieces on before they sell out. 

Prince Harry celebrates his first-ever Father’s Day with a photo of Archie

With the newly born Royal baby here, the Duke and Duchess of Sussex celebrated Father’s Day on Instagram the same way they did with Meghan Markle on Mother’s Day. Through their official account, @sussexroyal, the couple posted a sweet photo of the tiny Archie being held by Prince Harry. The shot featured the cute baby holding his father’s finger, giving us a first glimpse of his eyes. This was Prince Harry’s first-ever Father’s Day so it was an even more special day for the new dad.

(Cover photo from: @caradelevingne)

Didn't get to read last week's latest? Here's a quick recap.