What are the challenges that you faced along the way and how did you overcome them?
I feel like our greatest strength would be our authenticity. We didn’t try to be anyone else, we didn’t portray ourselves as high end, foreign, imported, etc. Our marketing angle was simple: we’re in the Philippines, we are a local brand, here are makeup products we’ve specially formulated for you — a Filipina. The greatest challenge up to this point is still the fact that we are a start-up brand, which basically means we have to work twice as hard to get our name out in the market, to get stores to notice us and eventually display us in their aisles. It takes us extra effort for consumers to even bat an eye when we launch new products because who are we anyway? We’re just a small brand. But I must say that this doesn’t discourage us in any way and even gives us more fuel to work harder and with even more dedication.
What are your Clozette essentials?
Well, of course, makeup is number one. I just need a good old lipstick or a Colourtint, a light coverage foundation and concealer and an eyebrow product. Plus, you have to have a really good skincare routine on top of that. I have also incorporated working out to my daily routine to improve my work-life balance so it’s safe to say that I really need my workout clothes. As for daily wear, I can survive with just denim shorts and a shirt. I’m really a low maintenance kind of girl.
Lastly, what can we expect next from Nina Ellaine Dizon and the Colourette brand?
There’s definitely a lot to watch out for Colourette and we’re super excited for 2019. We’re working on expanding our product line prioritising what our Boss Babes are requesting, so sit tight.
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