Underrated Asian Beauty Brands That You Should Know About | Clozette

There's no denying that the beauty industry has grown exponentially in the past decade. From fancy celebrity makeup lines to indie skincare brands with a cult following, the choices for beauty fanatics are practically limitless. In fact, just when you thought that you have already tried all the 'essential' brands, you'll find that there's more to discover — especially in the Asian cosmetics category. Keep reading to discover underrated Asian beauty brands and you may just find your next favourite.


As a beauty brand under the cosmetic conglomerate Amorepacific, it's a surprise that eSpoir is not as well-known internationally, especially when compared to sister brands Etude House, Laneige and Innisfree. But we're guessing that's about to change as eSpoir begins its entrance to the Southeast Asian market via its launch in Thailand. They're known for their pretty colour makeup lookbook palettes and glossy lippies. 


Sure, you've heard about SK-II, Shiseido and Shu Uemura. But apart from the holy trinity of Japanese beauty, there are tons of other J-Beauty brands worthy of your attention. One of them is RAFRA, a skincare-focused label that believes in cultivating a simple skincare routine. If you're keen on giving RAFRA a try, go for the Balm Orange, which is a cleansing balm that also has skin-enhancing properties. It's their bestselling item that's hailed as holy-grail even by fans outside Japan.


Even though Mores is a Thai brand, most of its product ingredients are sourced from other countries like Switzerland and France. But the formulation is still made especially for Asian skin with a concentration on evening out hyperpigmentation and repairing damaged skin. Their must-try product is the affordable 2 Eyes Sleeping Eye Mask, which is said to brighten and plump the under eye area very effectively. 


ROVECTIN is a Korean beauty brand that was originally created to address the unique skincare concerns of cancer patients. Now that they have entered the mainstream beauty market, several of their products are already making a buzz in the beauty community like the Skin Essentials Barrier Repair Cream Concentrate and Cica Care Sleeping Pack. 


If you've got dehydrated skin, trying a bottle of CREMORLAB's most celebrated product, the Mineral Treatment Essence, may just be the solution to all your woes. Boasting their signature T.E.N. (Thermal water, Eco-energy, Natural Nourishment) thermal water as their star ingredient, this hydrating product promises to lock in hydration, smoothen skin texture and brighten the complexion. Many people have experienced really good results with the brand's products so we're betting their popularity will rise soon.

(Cover photo from: @espoir_makeup/@rafra_official)



Hello, Friday! Another week went by so fast that there's just not enough time to catch up on the juiciest news there is. So from Sephora closing down their stores in the U.S. to Kylie Jenner teasing another addition to her controversial skincare line, we spill this week's hottest news in today's Insider Roundup for you to enjoy. 

Sephora stores closed in the U.S.... for an hour

Okay, okay! We know that the headline made your heart skip a beat for a moment. But no worries as Sephora only closed down all their U.S. stores last Wednesday for a mere hour to conduct a diversity training. The beauty retailer was in hot water recently when singer-songwriter SZA tweeted about an incident aligned to racial profiling in one Sephora store.

The store claimed that they already had planned on conducting the diversity training weeks prior to the incident but some people are not buying it. We can only hope that as wide as the range of beauty picks in Sephora counters are, that's also how they'll be more inclusive with their customers moving forward. 

Naturally Serious arrives in Singapore

Insider Roundup: Naturally Serious arrives in Singapore

The skincare brand that prides itself for being clean, ethically made, and with no B.A.D. (Banned. Ambiguous. Debatable.) ingredients in their formulations arrives in Singapore and promises to — as their name suggests — take your skin seriously. With products that offer a unique anti-pollution blend of six antioxidants, if anti-ageing and skin protection is up your alley (as it should be for everyone) then this arrival is definitely good news for you.

Paris Hilton and K-beauty?

After announcing her beauty brand ProD.N.A. a couple of months ago, Paris Hilton decided to take it to the big leagues — in terms of today's beauty scene — and launch it in South Korea. Paris claims that she finds the K-beauty market unique given their love for multi-step skincare and claims that she's already looking at its success. The brand aims to strengthen its range of anti-ageing and whitening products, which proved to be controversial in the Asian market recently, but it looks like Ms. PH isn't backing down with her vision. 

Kylie Skin is adding sunscreen to their line

It looks like even after the complaints about her skincare line, Kylie Jenner is still pursuing new Kylie Skin launches. In her recent Day In The Life video on YouTube, Kylie teased that sunscreen is making its way into her range of products. While deets about the product are still Klassified, people are already hoping no walnuts are involved in the making of this one. 

Zilingo x Disney is coming

Insider Roundup: Zilingo X Disney

Fashion portal Zilingo teams up with The Walt Disney Company to release at least 20 collections, with up to 300 products, that will serve up geeky style to the next level. Featuring pieces on Marvel, Star Wars, and Pixar, we can expect a range of t-shirts, sweatshirts, tank tops, shorts, skirts, leggings and joggers to cater to our Disney-loving desires. 

(Cover photo from: @sc)

Missed Monday's news? We got them narrowed down here



We all know Pomelo as one of Asia's biggest online shopping destinations for fashion. But they recently added beauty to their roster with their first ever cosmetic line, BEET by Pomelo

Jumping on the minimalist trend in today's beauty scene, BEET is all about a fuss-free makeup experience. Debuting with 17 products under four categories (Liquid blush, Liquid Lipstick, Lip gloss, and Liquid Shimmer), BEET's selection promises versatility for daily use, but with a range that invites wearers to be as experimental as they can with their looks. All the products are also non-toxic, paraben-free, and of course, cruelty-free.

But if that still hasn't sold it to you yet, its price range might. All going for just SGD10 each, you can hoard the entire line without blowing a hole in your budget. Cool, right? If that got you curious, check out our unboxing video to take a peek at the collection.