Viktor & Rolf Meme Couture Totally Gets Us | Clozette

By now, it's already a given that couture fashion week is a goldmine for top-notch viral content. From gravity-defying designs to outrageous silhouettes, designers never fail to serve us the most eccentric looks we've ever seen. However, this year's Paris Fashion Week Haute Couture is a little bit tame and focused on the more artistic, sophisticated side. The only exception would be the statement pieces from avant-garde luxury fashion house Viktor & Rolf. And by statement pieces, we mean literally.

Gone are days of slogan tees; in 2019, we're all about statement gowns. To everyone's delight, designers Viktor Horsting and Rolf Snoeren sent 18 very meme-able (and meme-inspired) couture gowns down the runway. Each creation speaks for itself with snarky remarks plastered on candy-coloured, voluminous tulle. Here are some of our favourites.

This one is a very versatile gown that will suit every occasion that you don't really want to attend but feel obligated to do so. 

Do you have that friend who always requests for travel souvenirs and refuses to accept cheap keychains and printed tees? Well if you ever go to Amsterdam, this dress is the perfect fancy pick for your equally fancy friend.

Wanna refresh your office wardrobe? Consider getting this no-nonsense piece to avoid any miscommunication when it comes to how you really feel about your workload.  

With its sassiness and flair, we bet that this gown will be your new go-to outfit. It's great as an everyday look, especially on the days when you're feeling some extra rage.

We've yet to see a gown that speaks to our soul as much as this one does. Whether you're going to a casual or formal party, this bold piece can work on so many levels.

Naturally, the internet also weighed in on these slogan gowns. There's even a guide for which gown fits you best according to your zodiac sign.

However, not all reactions are in favour of the collection. Some criticised that a particular design closely resembles a rug made by punk subculture brand Sourpuss Clothing. As of now, the jury is still out if it's just a coincidence or blatant copying.

It's not the first time that the designer duo created a look that resonated with not just the fashion community but ordinary netizens as well. Viktor & Rolf made headlines with their iconic Fall 2015 collection where they framed fabric art in broken picture frames to create unique pieces that are truly avant-garde. But that's not even the best part.

At the end of the first model's catwalk, it was revealed that the frames were not broken after all. They were just hinged together, and with a few adjustments, the dresses turned into art pieces that you can hang on the wall. The idea is nothing short of ingenious.

With all these sensational designs, we're already looking forward to the next avant-garde masterpiece slash viral hit that these two will create. 



We're still not over Thank U, Next, but Ariana Grande's already launched another song we can bop to and this time, it's all about luxe, glamour and treating your main girls right. While it starts off sounding like a reprised version of The Sound of Music's My Favourite Things, the Dangerous Woman singer's new single 7 Rings actually references the finger bands Ari and her six girl friends got last December. Four of those ladies share writing credits for the song. 

After listening to this friendship anthem on loop, it definitely got us thinking: why not take a few notes from the songstress' book when it comes to gift ideas? While we can't write a chart-topper with our best friends as she does, one thing we can do is pull off a Grande gesture (pun obviously intended) for our BFFs with these friendship rings. 

Poh Heng Trust Diamond Ring

Price unavailable

A precious piece for a precious person, this beautiful Trust Diamond Ring in rose gold is just like any other long-lasting friendship: simple with a shine that's everlasting. The band is engraved with the word 'trust' that symbolises the foundation of a bond that is sealed, unbroken and forged through time, making it the perfect talisman for more years of great memories to come. 

PANDORA Sparkling Arrow Ring

Price unavailable

Some friendships come and go but the true ones are made stronger by honesty, support and loyalty. True friends are those who will never sugarcoat criticism and would offer a hand at the most difficult situations, making sure that everyone is always moving towards the right direction no matter how trying things can be. Our best pick for this type of bond? This Sparkling Arrow ring with the word 'loved' engraved on its band, symbolising a strong and supportive relationship between the truest of comrades.

Niessing Twist Ring


Friendships that have outlasted life's twists and turns are often filled with everlasting memories, lessons and inspirations. To signify the unbreakable bond that has withstood all these trials, this simple yet emblematic Twist ring makes the perfect matching gift for you and your most reliable life ally. 

Forevermark Endlea Ring

Price unavailable

They say diamonds are forever, and the same rings true for relationships built on trust and togetherness. Coming from the Lee Hwa Valentine's Day Collection, this gorgeous piece is adorned with an infinity symbol lined with world-renowned Forevermark diamonds that are rare, beautiful and responsibly sourced, just like most outstanding friendships. 

Passion Hearts Duet White & Rose Gold Ring

Price unavailable

Two bands of different materials forged into one, this ring mirrors the most unexpected yet remarkable camaraderie. Erasing the old rule that jewellery, when worn, should be uniform in colour, this band from Lee Hwa Jewellery's Valentine's Day collection is perfect for companionships that click perfectly despite seemingly being made of personalities that are extreme opposites. 

APM Monaco A19210M Ring


Finding a person that clicks with you and your personality just right is an amazing feeling. Whether or not you believe in luck, this Year of the Pig-inspired band makes a great gift to let your friend know that you are grateful to have stumbled into their life. Plus, putting aside the whole Chinese zodiac idea behind the design (if you're not a believer), can you or your friend really say no to the ring's irresistibly cute aesthetic? 

Freestyle Triangle Ring


Growing apart is one of the biggest pains when it comes to friendships. But this Freestyle Triangle Ring is a great symbol of turning things around and proving that distance in the best of friendships will just make the heart grow fonder. Separating in the middle with arrows facing opposite directions are truly symbolic for distance and time apart, but the gradual meeting into a single band at the back completes its simple yet illustrative design.

(Cover photo from: @arianagrande)

P.S. Have you seen our fashion flashbacks list based on Thank U, Next?



If you feel like your photos are missing that extra 'oomph', adding a hint of greenery will definitely give you the edge you're looking for. Not convinced? Our Clozetters capturing their 'one with nature' moments will surely change your mind. 

Sunshine daisy

(Photo from: QingPineda)

Hearts and dots

(Photo from: MelissaFerosha)