fashion . Trends

W.E. X Togetherly Launches Largest Pop-Up In Singapore

Singapore shoppers alert: From now until 30th June, get ready to shop till you drop at the largest multi-label pop-up, located at Isetan Level 1, Wisma Atria. Spanning over 17,000 square feet, this pop-up by W.E. (Workshop Element) and Togetherly features a comprehensive retail experience. An all-you-can-shop retail space with over 90 Singapore-based brands? Oh, yes! Whether you’re a style maven, craft addict, or an art enthusiast, there is something for everybody.


Clozetters Becks and Kersie with Alfie Leong (middle)

As opposed to permanent retail spaces, there is a reason for the rising popularity of pop-up retail spaces – this temporary retail environment creates opportunities for new brands. “Some spaces are too big for many of us to consider it a permanent space. The rental will drown SMEs, especially in the Singapore retail scene,” according to veteran fashion designer and W.E. founder Alfie Leong. “Pop-ups allow us to explore, provide a platform for small businesses, and build crowd for the landlords by cultivating awareness.”


Jewellery brand, Azen, at W.E. x Togetherly Pop-up

Then, how were the brands chosen to showcase at the W.E. x Togetherly Pop-up? “My partners, Wendy and Germaine, worked closely together to curate and understand the brands. There were many factors that were considered. Some brands are really interesting and creative, but they lack a space to sell. Some brands are new and we feel that they have growth potential. Some have been in the trade for a long time, and when we unite these brands together, we create awareness for them.”


Eyewear brand, Visual Mass, at W.E. x Togetherly Pop-up

Looking to stock up on your accessories stash? There are Foundry And Co, Azen, Whimsy and Magic, and more. Want to get your beauty fix? Head to Love Organic, Basic Theory, FrankSkincare, and so on! Dying to level up on your hipster vibe? Visual Mass, The Way We Were, an art gallery by Art Front, and the likes are at your service. As for the home design savvy folks? Airmocks, Commune Home, and Artless Goods are just a few of the home décor brands you have to know about!


Lifestyle (candles) brand, Sally’s Room, at W.E. x Togetherly Pop-up

The W.E. x Togetherly Pop-up serves as a central marketplace for both new and established brands – and you’re looking at almost 100 independent brands and businesses born and bred in Singapore. No kidding! Don’t believe us? Go check out the massive pop-up and see for yourself!