Singapore shoppers alert: From now until 30th June, get ready to shop till you drop at the largest multi-label pop-up, located at Isetan Level 1, Wisma Atria. Spanning over 17,000 square feet, this pop-up by W.E. (Workshop Element) and Togetherly features a comprehensive retail experience. An all-you-can-shop retail space with over 90 Singapore-based brands? Oh, yes! Whether you’re a style maven, craft addict, or an art enthusiast, there is something for everybody.
As opposed to permanent retail spaces, there is a reason for the rising popularity of pop-up retail spaces – this temporary retail environment creates opportunities for new brands. “Some spaces are too big for many of us to consider it a permanent space. The rental will drown SMEs, especially in the Singapore retail scene,” according to veteran fashion designer and W.E. founder Alfie Leong. “Pop-ups allow us to explore, provide a platform for small businesses, and build crowd for the landlords by cultivating awareness.”