These nail stamping kits caught our eye recently so we did an exclusive interview with the people behind MoYou London to chat about their innovative product and learn more about what makes MoYou London so unique.
Can you give us a brief background on MoYou London?
MoYou London creates Nail Art Stamping Sets with over 500 different image plates. Our gorgeous and varied themes mean that we’re able to cater to all types of groups and personalities. Each nail kit comes with everything you will need to create artistic nails. And the best part is that our design plates are made of stainless steel – you can use them over and over again – and each plate contains different sizes so everyone of all ages can enjoy beautifully-designed nails!
What’s the story behind the name ‘MoYou’ and what do you think makes it unique?
The name ‘MoYou’ comes from the Japanese word, which means ‘pattern’. And we decided to choose that name for our brand as a lot of the nail art culture comes from there. In some way the nail art culture is very influenced from Japan – some of our designs have even been a part of tattooing in Japan for many generations!
What was the inspiration behind each collection?
The inspiration comes from the diverse design team we have – there are so many different personalities in the team that it creates such a beautiful mix. For example, with the Doodles collection it was inspired by someone who isn’t afraid to draw outside the lines; Cook Book came from wanting to combine our love for creating sumptuous delights in the kitchen and nail art! The Hipster collection is perfect for those who loved nail art even before it was cool; Sailor was inspired by wanting to bring the world of the ocean to a look. And then the Tropical and Mandala collections were about wanting to give our audience something intricate, fun, and that felt like they were in another country.
Although we are in the nails industry, our team comes from fashion, music, and art. We follow trends on a daily basis and, therefore, are able to bring the latest and best into nail art.
What’s the process for creating the designs?
Sorry, but that’s a secret I can’t tell you right now. But don’t worry because you will all find out every month when the designs are released! We have huge collections coming out this year that are going to make a lot of noise in the nail art world, so keep a look out for those.
Which design is your most popular? Why do you think consumers are drawn to that specific one?
Since we sell globally and are in very diverse markets, every country has a different taste. There isn’t really that ‘one ring to rule them all’ type of thing. Also, because things are changing very rapidly with trends, styles, and fashion, our best sellers really vary with time.
Do you have any tips for nail art beginners who are new to MoYou? How can we perfect the MoYou nail stamping technique?
We have loads of video tutorials that are on our Instagram channel, at @moyou_london, worth having a look. Nevertheless, new techniques are being invented by customers every day so just exploring stamping nail art on our YouTube channel is fascinating. We really admire the creativity of our customers because they are the ones that make nail art kick ass!
Which of MoYou's nail art collections do you have your eye on? Share it with us in the comments below!