What Is 11.11? A Quick Guide On "Singles' Day" | Clozette

(cover photo from depositphotos/tomwang)

Couples have anniversaries, monthsaries, and Valentine’s Day, but what about single people? This is exactly why Singles’ Day was created; to celebrate all the men and women in the world who are proud to be single and won’t let society’s expectations get to them.

There are a number of reasons why being single is great. For one, you get to discover who you truly are and grow into a self-reliant person. Second, you can easily accomplish your dreams and goals such as putting up your own business or traveling the world. It’s no wonder why today, not every one feels the pressure of having to get married. Being single allows you to embrace your independence and live life on your own terms until you’re ready to live that life with someone else.

But if this is the first time you’re hearing of Singles’ Day, then you’re in luck. Below we have a quick guide on this special day that is celebrated every November 11th!


Celebrates people who are single

(photo from depositphotos/tomwang)

If the name of 11.11 wasn’t obvious enough, Singles’ Day celebrates young and unmarried men and women who are living independently. Because of society’s expectations that all men and women have to marry, the day is a way for those who aren’t committed to “fight back against the norm” and enjoy themselves in the company of other single friends.


One of the biggest online shopping days

(photo from AnastasiaLove)

If the shopaholic in you is always jealous of the Western world’s “Black Friday” and “Cyber Monday” sales, Singles’ Day will fill that void for you because in Asia, this is the day when stores produce large and unbelievable discounts on a number of products! So better get your wallet ready because your favourite brands will be coming out with unbelievable promotions soon.

Insider tip: we heard that LANEIGE will be offering discounts of up to 75% off. So if you want to stock up on your favourite BB Cushions and holy grail skincare products, you’ll be happy to know that their BB Cushion Anti-Aging Set will only retail for SGD 62, with a saving of 49% – it will include their famous BB Cushion Anti-Aging, Perfect Renew Skin Refiner, Perfect Renew Emulsion and Perfect Renew Regenerator.

Or if you’re looking to give your skincare routine a revamp, why not go for their Sleeping Ball Set? It includes all their famous masks in an easy to use capsule and only costs SGD 20, with 75% savings.

Other exclusive sets worth checking out are their Good Night Sleeping Care (Water Sleeping Mask) Set (SGD 42), with 31% savings, and their Multi Cleanser_EX Set (SGD 81), with 30% savings!


It’s also a romantic day

(photo from AnastasiaLove)

Aside from taking advantage of sales and partying all night with your fellow single friends, Singles’ Day also works for couples! Because it’s celebrated on November 11th (11.11), couples can also use the day to tell their special someone that they’re the only “one” for them. Can you say ‘aww’?


What do you love about Singles’ Day? Share your thoughts with us below!


In a galaxy far, far way…or beyond the vastness of clear skies, are a billion lights that twinkle every night. Stars, planets, and the great unknown lie in the enigma of our gorgeous universe; hypnotising all of us with its various colours and powerful energy.

If you love the mystery of space, then this new holiday range by LANEIGE will definitely speak to you because the Milky Way Fantasy Collection turns the magical look of the Milky Way into a beautiful reality for all women. Against the background of the night sky and dotted with luminous stars, this collection mirrors the youthful sparkling beauty of the famous K-beauty brand.

Can’t wait to buy the exclusive products from this collection? Then keep reading below for the limited edition goodies this range has in store for you!


Milky Way Fantasy Two Tone Lip Bar (SGD 34)

(Left to right: No. 1 Bloody Dress, No. 2 Mystic Rose)

Let your kissable lips do the talking as the Two Tone Lip Bar has been given an upgrade with a marbling effect that will allow you to achieve a natural ombre look in one swipe. Formulated with a sparkling pure pigment to reflect light, this famous lipstick is also designed with a starry galaxy gradient to add a sparkling touch to this festive season.


Milky Way Fantasy Two Tone Shadow Bar (SGD 38)

(Left to right: No. 1 Milky Way Burgundy, No. 2 Smoky Dust)

With delicate satin pearl on the point colour, and shimmer lighting pearl on the base colour, the Two Tone Shadow Bar will give a light and natural shimmer to your eyes. Plus, it’s now formulated with aloe vera and vitamin E to moisturise and brighten skin around the eyes; a must-have tool for party-goers this upcoming holiday!


Milky Way Fantasy BB Cushion_Whitening (SGD 39)

Of course, the collection would be incomplete without LANEIGE’s bestselling BB Cushion_Whitening. So to make it extra special, the face of the BB Cushion reflects a sophisticated print of the starry galaxy housed in a beautifully designed rose pink case. Achieving a bright and moisturised complexion has never been this fun and stylish!


Milky Way Fantasy Water Sleeping Mask 100ml (SGD 48)

The preparation leading up to December can be intensive and stressful. So while you may not have the luxury of sleep, you can still look like you get a bit of shuteye by gifting yourself the the popular Water Sleeping Mask. It's now packaged in a limited edition jumbo cylinder with beautiful sparkles sprinkled on the sides! 


Basic Duo Set_Moisture (SGD 86)

Flaunt parties and be the star of every Christmas event with your flawless skin. This limited edition set is specially packaged with mini essentials, which are perfect for traveling in this season – Essential Power Skin Refiner Moisture, Essential Balancing Emulsion Moisture, Water Sleeping Mask, Water Bank Essence_EX, and Water Bank Moisture Cream – so you'll never be without your trusty skincare products!


The LANEIGE Milkyway Holiday Collection will be available at all LANEIGE boutiques and counters starting 3 November 2016.


(cover photo from depositphotos/dereklomas2)

When it comes to foundation, there’s much more to think about other than just the shade range. You have to also look at the ingredients, formula, finish, and how well it resists heat, sweat, and oil. But did you know that less than a century ago, foundations weren’t this complicated?

There used to be only one type of commercial foundation called the “Pan-Cake” – a water-resistant powder foundation used in films. But now, if you browse through the makeup aisle, you’ll notice that foundation has marked its place as one of the most innovative beauty products in the market with its wide range of choices.

So how did we get from Pan-Cake to the foundations we now know and love? Let’s take a trip down makeup memory lane to learn more about the evolution of foundation.


Powder foundation

(photo from depositphotos/annadeba)

The most popular powder foundation during Hollywood’s golden era was the Pan-Cake makeup. It glided flawlessly over any blemishes the actor might have had and adapted perfectly to the harsh studio lights. It was an absolute must-have for all women. The problem with it, though? The powder was very drying and would look cakey on more mature skin.


Liquid/spray-on foundation

(photo from depositphotos/LarisaBozhnikova)

Since the popularity of Pan-Cake makeup dwindled, the new ‘it’ foundation formula was the liquid and spray-on foundation. This formula created a smooth and even canvas just like Pan-Cake, but didn’t emphasise any dryness on the skin. These foundations also came in different types of coverage (sheer, light, medium, and full) which gave women more control over the finish of their skin.



Liquid foundations remained the ultimate holy grail product for a while until cushion foundations entered the market. Popularised by Korean beauty brands, the cushion foundation comes in a regular-sized compact with a sponge applicator, a mirror, and a foundation-soaked sponge inside. This product combined the convenience of a compact powder foundation with the lightweight formula of a liquid for quick touch-ups on the go.


Cushion Stick

With the wave of cushion products at an all-time high, it’s only natural that a cushion foundation stick would eventually hit the market – such as Estée Lauder’s Double Wear Nude Cushion Stick Radiant Makeup. So what makes it different?

It’s more hygienic than a regular cushion foundation as you can remove the sponge to clean it; easier to track how much you have left as the foundation gets shorter and shorter the more product you use; and its packaging is customisable so you can add a touch of your personality to your new favourite makeup product.

But what we love the most about it is its ease of use. Just tap, buff, and blend for easy on-the-go coverage with a natural looking finish.


Which of these foundation formulas is your favourite? Share your picks with us in the comment section below!