2019 has seen a surge in “clean beauty” products making their way into the market. Popular brands like Drunk Elephant, RMS Beauty, and Tata Harper are lauded for their high-performing offerings and streamlined ingredients list. Skincare and cosmetics retailers such as Sephora have even added a clean beauty subsection to their stores and websites in order to make the experience of shopping for similar products easier for customers. But what exactly is “clean beauty”? And what accounts for its sudden rise in popularity among consumers? Here, we breakdown the details of this year’s big beauty breakthrough.
So what is “clean beauty”?
With labels such as “organic”, “natural”, and similar terms being bandied about, the concept of clean beauty can be confusing. While there is yet to be a standardised definition for this movement, the simplest way to explain it would be products that are simple and are created without verified toxic ingredients. These include synthetic dyes and fragrances, sulfates, parabens, phthalates, formaldehyde, mineral oils, and other things which are known to trigger skin sensitivity.
In addition, they make use of proven natural ingredients to substitute artificial ones which might do the job but can be aggressive and can potentially harm the skin in the long run. Parabens, for instance, have been used as a preservative for many cosmetics but have been linked to breast cancer and reproductive health issues. The bottom line is to find what works for you and educate yourself on what to avoid by checking and researching the ingredients list.