What's The Deal With Clean Beauty? | Clozette

2019 has seen a surge in “clean beauty” products making their way into the market. Popular brands like Drunk Elephant, RMS Beauty, and Tata Harper are lauded for their high-performing offerings and streamlined ingredients list. Skincare and cosmetics retailers such as Sephora have even added a clean beauty subsection to their stores and websites in order to make the experience of shopping for similar products easier for customers. But what exactly is “clean beauty”? And what accounts for its sudden rise in popularity among consumers? Here, we breakdown the details of this year’s big beauty breakthrough.

So what is “clean beauty”?

With labels such as “organic”, “natural”, and similar terms being bandied about, the concept of clean beauty can be confusing. While there is yet to be a standardised definition for this movement, the simplest way to explain it would be products that are simple and are created without verified toxic ingredients. These include synthetic dyes and fragrances, sulfates, parabens, phthalates, formaldehyde, mineral oils, and other things which are known to trigger skin sensitivity.

In addition, they make use of proven natural ingredients to substitute artificial ones which might do the job but can be aggressive and can potentially harm the skin in the long run. Parabens, for instance, have been used as a preservative for many cosmetics but have been linked to breast cancer and reproductive health issues. The bottom line is to find what works for you and educate yourself on what to avoid by checking and researching the ingredients list.

What made it so popular?

The fact is that consumers today are making more informed choices regarding their purchases. Increased use of the internet has enabled us greater access to knowledge and resources regarding what goes on in the world at present. Social media has been pivotal in drawing attention to environmental concerns and ethical issues as well as calling for transparency in products and processes. Add to this the big wellness trend which puts a prime on detoxification and you’ve got people wanting to make healthier decisions not just for the world around them but for themselves as well. Clean beauty grants many that option.

What clean beauty brands would you recommend?

Now that you have an idea of what clean beauty is all about, here are some established and up-and-coming brands to keep track of.

Dr. Roebuck’s: This vegan Australian skincare brand focuses on scientifically backed actives, natural ingredients, and no fillers in their products. Their philosophy? Minimal ingredients, maximum results.

Drunk Elephant: This cult favourite US brand strips its products of the “suspicious six”, namely essential oils, drying alcohols, silicones, chemical screens, fragrance/dyes and SLS.

Indie Lee: Indie Lee’s motto is clear — grounded in nature and supported through science.

Kopari: Kopari’s star ingredient is the humble coconut, which packs in a load of benefits. In addition, their products are sulfate, paraben, phthalate, and cruelty-free.

Tata Harper: The authority on luxury natural skincare, Tata Harper’s line is 100% natural, non-toxic, and formulated without synthetic chemicals.

(Cover photo from: @indie_lee and @tataharperskincare)

Next, find out the difference between "natural" and "organic" products here.



Let's kick off the weekend with news from the realms of fashion and beauty. From an exciting collaboration collection to the opening of a new, fascinating exhibition at a local museum, here are the news-worthy headlines that caught our eye. 

Strathberry x Alana Hadid

Strathberry Alana Hadid Collaboration

Strathberry, also known as the brand that carries the Meghan Markle bag, has released a capsule collection designed in collaboration with Los Angeles-based stylist Alana Hadid (sister to Gigi And Bella). Most of the designs feature leopard prints, neon colours and classic beige colourway. To celebrate the launch, the Scottish luxury brand hosted a party in L.A. at Mama Shelter in Hollywood. Guests in attendance included socialites and influencers like Alaina Etue, Andreea Cristina, Taye Hansbery, Ami Lasser, Mohamed Hadid, Lauren Perez and Alexandra Nechita.

CHANEL Coco Flash Club is coming to Singapore

CHANEL Coco Flash Club is coming to Singapore

CHANEL's special beauty pop-up called Coco Flash Club is coming to Singapore next month! From 4 to 11 May, you can stop by the CHANEL 'hidden club' that evokes the psychedelic, pulsating atmosphere of '80s disco. Inside, there will be interactive booths devoted to makeup and fragrances with Rouge Coco Flash as the highlight. You can sign up here so you won't miss this experience.

Jackie Cruz For Kat Von D Beauty

Jackie Cruz Kat Von D Beauty

Jackie Cruz of Orange Is The New Black fame is the face of Kat Von D Beauty's latest release called the Go Big Or Go Home Mascara. Promoted as a long-wearing "volume vegan mascara" that's powered by plant-based fats, it promises to give your lashes a more dramatic look without smudges, flakes or clumps.

Jennifer Lopez to receive CFDA Fashion Icon Award

Jennifer Lopez will receive the 2019 CFDA Fashion Icon Award. Even back in the noughties, JLo's fashion has been the one to watch because of her bold style choices that included tracksuits, plastic mules and, of course, that Versace gown. And just in case you missed it, the multihyphenate is also set to star in a movie together with Cardi B., Constance Wu and Lili Reinhart. 

ArtScience Museum opens Wonderland

ArtScience Museum Wonderland

Want to indulge the kid in you? Visit ArtScience Museum's latest exhibition called Wonderland. Showcasing Lewis Carroll's timeless tale Alice In Wonderland, the exhibit has a remarkable selection of over 300 artefacts and objects including first edition books, drawings, original costumes, films, magic lantern projectors, animation, puppetry, and original multimedia works by digital creative studios Sandpit, Grumpy Sailor and Mosster Studio.

ICYMI, here are the updates from earlier this week.



Look — we know that skincare can be complicated, what with the popularity of serums and essences, the benefits of retinol and squalane, and the seeming ubiquity of face oils. It’s complicated — or so it seems. With many products to use, it can be quite confusing to know which one goes after what. So here's a nifty guide you can refer to when it comes to layering your skincare products.


A transparent bottle with a white push cap filled with clear cleansing water. 



There are two cardinal rules in skincare: always remove your makeup and always wash your face. Let’s start with the AM routine — do absolutely nothing. Your skin does not produce as much oil while you’re sleeping so unless you have oily skin, rinsing with water is enough to start the day. For oily skinned gals, choose a gentle cleanser like the Shiseido Refreshing Cleansing Water for a few quick swipes in the morning with a cotton pad for a fresh face.

A white tube of facial cleanser.

MYR67/~USD16.21 (sephora.my)


Night time, however, is a different story. Even if all you wear is sunscreen, cleaning off that layer of SPF is as important as removing a full face of makeup because it will prevent your skin from being properly cleansed. Micellar water will do the trick nicely. Follow it with a hydrating cleanser like the Fresh Soy Cleanser that won’t strip the natural oils from your skin as it cleans.



 A plain white box right behind a white-capped glass bottle filled with blue facial toner.

MYR120/~USD29.04 (sephora.my)


Whether you’re into a moisturising toner or one that gently exfoliates, this step helps to remove any impurities and debris that may be left behind, and preps the skin for better absorption of other products. We’ve been trying out the Dr. Jart+ Water Fuse Hydro Toner to moisturise and exfoliate, while it soothes and calms the skin; we think you definitely should too.


 A small white-capped glass bottle filled with shiny blue facial serum.

MYR190/~USD45.98 (laneige.com/my)


At this point, your skin is prepped and primed for maximum absorption, making it the best time to apply a serum, which is basically a supercharged shot of nutrients, vitamins, hydrators, and antioxidants that your skin will love. The Laneige Water Bank Hydro Essence is perfect for this job because it contains ingredients that will circulate long-lasting moisture while strengthening the skin’s natural barrier to seal in hydration while you sleep.


Eye Cream


A transparent white-capped bottle filled with clear depuffing eye contour cream

MYR269/~USD65.09 (sephora.my)


The most delicate skin on your face is around the eyes, and this requires special care with products like the Sunday Riley Auto Correct Brightening and Depuffing Eye Contour Cream. This little bottle of magic is filled with caffeine and Brazilian ginseng extract to brighten you up, while cocoa and shea butter plump the skin. But do remember that diligence in application is necessary to look awake and energised at all times.

Spot Treatments

 A small black-capped bottle filled with whitish-grey fluid.

MYR123/~USD29.76 (sephora.my)


Breakouts show up at the worst possible time, so keep a bottle of the Boscia Charcoal Spot Corrector on your vanity to keep those pesky pimples at bay. The activated black charcoal makes it super easy to say goodbye to irritation, blemishes and impurities, but take heed – only apply on affected areas or risk drying out your whole face.



 A pink white-capped tube with tiny, minimal floral design.

MYR145/~USD35.09 (sephora.my)


Ah, our favourite part of the regimen moisturising. We love how silky soft the skin feels after applying a generous amount of product, day or night. Before you leave the house, pick a lightweight moisturiser such as the Caudalie Vinosource Moisturizing Sorbet, with its antioxidant-rich formula and its fun, whipped texture. 

A lavender jar with golden details and an attached golden spatula on top.



For the night, you’re going to need something stronger to tide you over until the morning. Choose something more luxurious like Tatcha’s Luminous Dewy Skin Night Concentrate, which contains red algae from mineral-rich Japanese waters. It works overnight to hydrate and plump the skin.


Face Oil


A transparent bottle with an attached white dropper is filled with clear facial oil.

MYR140/~USD33.88 (sephora.my)


We couldn’t leave out face oils from this guide thanks to its sudden rise in popularity. An excellent gateway product to this step would be the Skyn ICELAND Arctic Face Oil that is lightweight and yet packed with nourishing ingredients to repair and balance your skin’s barrier and lock in the moisture. 


A bronze rectangular bottle of sunscreen, with an asymmetrical blue-topped cap. 

MYR117.80/~USD28.51 (anessa.com.my)


As the final step of your daytime routine, keep your face fresh and protected with the Anessa Perfect UV Sunscreen Skincare Milk. It dries matte, doesn’t leave a sickly white cast and you can even opt to skip moisturiser as this sunscreen acts as a sweat-proof and smudge-proof moisturising suncare product – perfect for layering under makeup.


(Cover photo from: laneige.com/sg)