fashion . News & Events

What Went Down At The 2017 E! Bloggers Ball

Highlights of a lit night

When you gather the brightest among the blogosphere, they’re sure to light up the night — and that’s exactly what happened at the 2017 E! Bloggers Ball. September is the busiest month in fashion, and since E! is the biggest source for fashion and Hollywood news, a ball celebrating all things glamorous and exciting was more than fitting. But this year, the ball celebrated fashion but also so much more. A convergence of the brightest and hottest social media influencers in the Philippines, the ball was definitely one for the books. Here are just some of the highlights.

Fashion, beauty and more


On its second year, the ball is bigger and brighter than ever. Aside from the creme de la creme of the fashion blogging world, top-notch content creators in the realms of travel and food have also joined in the celebration.


Star Clozetter Mhay Guerrero


Fun and filling


Prior to the program, guests were treated to various activities courtesy of the event’s lovely partners. Some guests got ready with the help of event co-presenter Ever Bilena. Delectable finger foods were served by Century Tuna. Those who were craving for a sweet bite for a burst of energy were treated with snacks from Snickers and Magnum. During the event itself, guests indulged in exquisite food catered by City of Dreams Manila.

An event with social media influencers wouldn’t be complete without booths where they can take photos, of course. Guests had a blast creating their 360° selfies, getting their portraits taken, and vlogging the night away.


They served looks 


Left: Daniel Marsh; Right: Kim Cruz with a representative from Bioessence


As far as red carpet looks go, the 2017 E! Bloggers Ball attendees were smashing. From classically elegant to adventurous, the grand ballroom of City of Dreams Manila was filled with exquisite gowns and tuxedos. Black was the colour of the night, but there were also a lot of beiges and splashes of red. Beads, ruffles and appliques were the preferred embellishments. Everyone looked their best, but two stood out from the rest. Awarded best dressed in the male category was Daniel Marsh. And the lady who bagged the best-dressed award in the female category was Kim Cruz.



The winners


Clozette Ambassador Nina Nuguid, who bagged the Breakthrough Female Blogger of the Year award


Everyone was in a celebratory mood, especially once the winners of the different award categories were named. Wil Dasovich and Jennica Sanchez have bagged the Look Who’s Trending Award. Dee Gee Razon was named Breakthrough Male Blogger of the Year. Our very own Clozette Ambassador Nina Nuguid was hailed Breakthrough Female Blogger of the Year. The women of The Soshal Network won Blogger Groupie. The Food Blogger Icon of the Year award was given to Erwan Heussaff of The Fat Kid Inside while The Poor Traveler was named the Travel Blogger Icon of the Year. And vlogger Janina Vela was named Fashion Blogger Icon of the Year.



See more photos from the event here.