beauty . News

Who Will Be Asia's Next Top Beauty Content Creator?

Get ready to play favourites

(Cover photo from: elaineheng)

If you're like us, you may be spending a lot of time watching makeup tutorials and beauty product reviews on YouTube. Over time, you may have found favourites, but with how much bigger the beauty community is getting, we're sure you'll have a few more to add to your list.

With more people gaining an interest in makeup and skincare, it's no surprise that content creators have also grown in number. There are some who quit after some time, but there are also those who are passionate about the industry and will do everything to stay on top of their game. Some of those who belong to the latter group will be the faces to grace the second season of Beauty Bound, a competition that aims to name Asia's next top beauty content creator.

Contestants representing their countries — Singapore, Malaysia, Thailand, Japan, Indonesia, Hong Kong, South Korea and Taiwan — will battle it out for the chance to win an all-expense paid trip to a global SK-II event, SK-II products worth up to USD1,000, professional video production equipment and networking opportunities with the world's top beauty creators.

Joining the contest is only half the battle; they have to be tough to stay in the game. It's not going to be easy as the contestants will be judged by notable personalities in Asia, including Indonesian singer-songwriter Anggun, award-winning Singaporean actress Rebecca Lim, and Korean celebrity makeup artist Jung Saem Mool. International social media and fashion icon Chiara Ferragni will also serve as a global judge in the finale. 

In the end, one will be hailed as the best from the region.


Ready to know who your next favourite beauty content creator might be? Watch the first phase of Beauty Bound Season Two on YouTube now.