This year, Manila Fashion Festival (MFF) is bigger than the last with the power of Panasonic. On its eighth season, and now dubbed Panasonic Manila Fashion Festival, the event embraces the theme Infinite Style, which aims to blur the line between high tech and high fashion. The fashion festival also aims to continue its tradition of sharing stories through fabrics and design.
What else is coming to the festival this year? Keep on reading to find out.
Art Personas’ CEO Ronnie Cruz believes that this partnership shapes an innovative and revolutionary transformation for the fashion industry, resulting in a world-class show where trends and technology combine.
From heightening the use of technology in every show — from backstage to the catwalk itself — to embracing firsts in the form of a photography and videography forum called Point of View (where known personalities in the industry will share their tips and secrets on getting the perfect shot with Panasonic Lumix) this year's PMFF invites everyone to see how Panasonic's cameras, televisions, and beauty tools and the festival's ever-constant nod to the world of design seamlessly intersect.
More diversity in the lineup
With technology comes evolution and with evolution comes diversity. This is why the partnership between the tech giant and MFF champion passionate souls of varying ages, inspirations and stories. Panasonic Manila Fashion Festival will capture raw Filipino prowess more vividly, as talented designers from Cebu and Davao, along with some of MFF's regulars, will be participating to present their remarkable collections.