Zalora is known as a shopping haven with trendy ready-to-wear pieces; but now get ready to shop their exclusive festive collection. Its in-house festive collection Zalia had its grand entrance at Singapore Fashion Week 2015 (SGFW) alongside looks from WOO/FIZIWOO, the ready-to-wear line by Malaysian brand FIZIWOO.
The pieces from the Zalia collection are designed by Zalora's in-house team and the collection aims to cater to the contemporary Asian woman looking for a stylish yet conservative set of clothes. The inspiration was from the 19th century painting Supper at The Ball by artist Adolph Menzel, and was translated to 18 glamorous modern pieces of soft chiffons and satin. The palette ranged from vibrant hues to gentle pastels and fabrics were crafted into elegant and classic silhouettes.
In addition to the festive Zalia collection is the Malaysian brand WOO/FIZIWOO by Hafizi Radzi Woo and Izree Kai Haffiz. Their collection translated the “less is more” mantra through ready-to-wear minimalistic pieces. Column dresses with structured capes, fit and flare styles, and baju kurungs in vibrant jewel tones were the stars of the collection. Overall, the sleek silhouettes and rich palette added a touch of understated elegance fit for a festive wardrobe for the season.