Before you make your way down to get your shoppin’ on, we sat down for a quick pre-show chat with Daniel Boey, fashion veteran and producer of Bugis Junction X Bugis+’s Hello Spring! Spring Summer Fashion Show 2017. Who’s ready for a high-toned showcase of fashion tenants and offerings from Bugis Junction and Bugis+ as part of their Spring Summer campaign from 31 March 2017 to 30 April 2017?
Keep reading as we picked Boey’s brains on building a wardrobe of essentials and captivating happenings you can expect at the upcoming shows.
“All I can say is that I wish there was more than 24 hours in a day. I could be sitting down, brainstorming concepts with the team… We could be running around picking clothes, styling clothes, casting models, fitting models, or [doing] rehearsals, and so on. Sometimes, [we do] all of the above in one day. If we’re in the middle of fashion week, we’ll be doing that over and over and over again. So in a nutshell, most of our days are spent doing things we really, really enjoy.”