There's no good way to say it: YouTube Rewind 2018 was a flop. What once was the platform's much-anticipated homage to its fans, with the production involving YouTube's biggest creators and trends now has seen an iteration with a whopping 6.6 million downvotes — the biggest dip in its seven-year run — and the first ever Rewind to receive more dislikes than upvotes. Yikes! But what is it exactly about this year's production that made both fans and creators disapprove of it so much?
YouTube Rewind 2018's missing members
Let's start with the most obvious reasons. 2018 was a big year for some of the old-timers like PewDiePie, who has an ongoing subscriber count battle with Bollywood production company T-series, and Shane Dawson, who created the most interesting TV-style serial documentaries on the platform. Just the exclusion of these two creators in this year's Rewind caused a major uproar among fans and other YouTubers. Plus, it's worth noting that even other creators were not given enough credit in the video although their works were included.
For example, K-pop group BTS was referred to as 'K-pop' in the video without any mention of the group whatsoever, causing fans to shake their heads at this obvious ploy to drive the group's fanbase into the mix without actually crediting the artists. There's also mention of Trisha Paytas, the creator who made mukbang a thing on YouTube, when it was mentioned as one of the platform's biggest trends of the year. And given that we're talking about trends, even the Tide Pod sensation or the Paul brothers' myriad of controversial stints also did not make it into the video even though these headlines have caused quite a stir on the platform. And the list goes on. This made people question what YouTube Rewind is becoming and who it is now made for, seeing that the production leans more towards an advertiser-friendly stand than actually putting a highlight on the platform's happenings.