ZALORA Opens Its 2nd Pop-Up Store In BGC | Clozette

(cover photo from @zaloraph)

Love it or not, online shopping is here to stay; and ZALORA is helping make the transition and experience smoother, easier, safer, and faster. 

As Asia’s leading online fashion destination, ZALORA has once again merged the traditional concept of a brick and mortar store with the modernity of online shopping by opening their 2nd pop-up store in Bonifacio High Street Central, BGC in the Philippines. The pop-up store is open from now until January 2017!

Housed in a simple, sleek, and spacious store concept, the design allows shoppers to see everything at a glance upon entry — giving them the best the site has to offer with a specially curated selection from ZALORA’s own private labels to other brands that fashion-forward consumers will surely love.

Now you may be wondering, how is this pop-up store different from any other store? Well, the pop-up serves as a venue where customers can physically see, touch, and fit the actual items available on ZALORA's website or app. However, instead of paying for the items at a cashier, shoppers head towards tablets for a self-service check-out, experiencing the full ZALORA online shopping process from payment to shipment.

Customers walk out of the store bag-free and with newly acquired knowledge of online shopping, which they can continue at home in the future through their desktops or by downloading the ZALORA app.

Aside from the promise of an excellent shopping experience, the pop-up will serve as the venue for the brand’s latest collections. Plus, it also features fun elements such as a runway where customers can walk and take photos with the cameras stationed around; and a lounge area with TVs and a PlayStation, so shoppers can hang out and enjoy each other's company as well as the store's ambience.   

By bringing together the digital world with fashion and lifestyle, ZALORA has been able to create a social and collaborative space that truly brings e-commerce to life!


Want to try out the full ZALORA shopping experience? Visit their pop-up at C3, Lower Ground Floor, Bonifacio High Street Central, BGC, Taguig City.


Just one look at Ana Castro’s fashion illustrations and it’s hard not to be in awe of them. They’re detailed, yet undone; complex, yet simple; and eccentric and beautiful. Her talent for effortlessly combining pastels with bold hues, and turning them into sleek, “sketch-like” drawings is unlike any other artistic work we’ve seen.

Known to her followers and fans as “In a takeaway cup”, Ana explains that her brand and drawings aim “to catch that ‘rush’ feeling with a style that looks fresh, quick, easy to do, and up to date with the latest trends and fashion runway looks.” And she succeeds as each of her creations has the ability to instantly draw (no pun intended) in anyone who lays eyes on them.

So in an effort to get to know this on-the-rise fashion illustrator, we spoke to Ana and got her talking about her passion for art and fashion, the story behind her unique brand name, the best part about her job, and people she would like to collaborate with!


Tell us a bit about yourself — did you study art, when you were younger? Or was there someone who encouraged you to pursue it?

I studied Architecture, but I've been painting since I was a child and I've done several Art courses such as painting, fashion illustration, and life drawing. I've always loved the good vibe of an art class, so I try to keep doing it from time to time to freshen up and learn new skills.

I would say I draw when I'm inspired, otherwise, I find it very difficult. When I don't have any idea in mind, I prefer to spend that time checking books, magazines, photography, etc. The inspiration will come eventually.

Actually, my partner has been the one encouraging me to draw every day. He is my number 1 supporter and fan. He always says “Oooh, this is so pretty!”, which makes me laugh because he doesn't understand fashion too much, but he tries very hard to!

Was there a specific moment in your life when you realised that fashion illustration was the type of art you wanted to do?

I've always loved painting the human body. The woman figure, in particular, is my favourite. I love drawing its feminine features, the different face expressions, and body shapes.

My love for fashion came later in my teens when I discovered fashion magazines. After that, sketching fashion has been the joy of my days. A perfect day involves having coffee in a quiet cafe with good music, a magazine, a pen, and my notebook! I don't need anything else.

What attracted you to creating fashion/beauty illustrations?

Being able to work in my two passions (Fashion and Art) and being inspired every day by amazing fashion designers, outstanding photographers, unbelievable magazine editorials and beautiful people. There is so much talent in the fashion industry!

Your brand name — In a takeaway cup — is interesting and unique. What’s the story behind it?

It's related to the 'rush' culture we live in today. Everything has to be quick and ready to take instantly. It also happens in the current fashion industry. There are no seasonal collections any more and the trends are changing constantly.

With my illustrations, I try to catch that ‘rush’ feeling with a style that looks fresh, quick, easy to do, and up to date with the latest trends and fashion runway looks.

In a nutshell, how would you describe your illustrations?

Quick sketchy style with a splash of colour, rosy cheeks, and extra long fluttery lashes.

Which artists do you admire, and who would you like to collaborate with in the future?

This is a difficult question because there are too many! I tend to love those painters who study the human figure. To enumerate some, I was so impressed the first time I saw “Venus at her Mirror” of Diego Velazquez, or any of Edgar Degas' work and his ballerinas. Currently, I follow lots of illustrators and new artists too, such as the Spanish Conrad Roset or the French Garance Doré.

Although, of course, I would love to collaborate with big fashion names like Chanel or Valentino, or with fashion magazines like Vogue or Harper’s BAZAAR. I do enjoy every collaboration I've been doing so far – new start-ups and designers full of energy and new challenges, who trust me and my illustrations to market their products. We are at the same level and it makes me feel proud of every small step that we achieve together.

What would you say is the best and most challenging parts about being an artist?

The best part, but also the most challenging, is being able to work in your passion. While it’s very rewarding, it’s also difficult to put a price on your work and make a business of it.

Do you have any advice for all the aspiring fashion illustrators, and in extension, artists, out there?

If you are an artist, you will keep doing what you like no matter what the circumstances are. If you’re a budding fashion illustrator, my advice would be to watch as much fashion as you can, and try to be selective and decide (by yourself) which collection is worth drawing. When you draw what inspires you, your personal style will be reflected in your art, and the result will be better and unique!


To view more of Ana's work, you can click here or here!



The truth about fashion is that it repeats itself. It’s even more obvious now than ever as chokers, off-the-shoulder tops, and brown lips are dominating the trends. Which is why it’s no surprise that Bershka’s Fall/Winter 2016 collection will be giving its customers major throwback vibes once it hits stores, as it took inspiration from the 80’s, 90’s, and 00’s decades.

Tracksuits, flowy dresses, and baggy sweaters are just some of the pieces to look out for in this collection. To get a more in-depth look into the different styles you can rock in this upcoming range, just keep reading below!



Of course a collection inspired by trends from the 80s’ to 00’s is incomplete without the Grunge look coming back. Band T-shirts and loose jeans mostly make up this look, suiting those who love the music that made this style of dressing famous.


Floral flowy dresses paired with oversized sweaters or bombers? True to the 80’s, indeed! To give it a modern twist, though, Bershka gave each piece a sporty touch; allowing it to work for everyone who loves the athleisure trend.


When it comes to the Gothic way of dressing, black is the obvious choice of colour, with high boots and sweater dresses setting the tone for this chic trend.


Tracksuits are back and they look better than ever! The Sporty pieces of this F/W collection are comprised of luxe suits worthy of the gym, combined with chic basics to create a reinterpreted and modern sportswear look that is suitable for all urban girls.


Completing their F/W 16 range is the Tailoring look where unisex clothes such as pinstripe suits and crisp shirts are essentials. If you need to change up your power dressing look, these will surely be your new go-tos for work!


To learn more on the Bershka F/W 16 collection, click here!