fashion . News

ZALORA Opens Its 2nd Pop-Up Store In BGC

(cover photo from @zaloraph)

Love it or not, online shopping is here to stay; and ZALORA is helping make the transition and experience smoother, easier, safer, and faster. 

As Asia’s leading online fashion destination, ZALORA has once again merged the traditional concept of a brick and mortar store with the modernity of online shopping by opening their 2nd pop-up store in Bonifacio High Street Central, BGC in the Philippines. The pop-up store is open from now until January 2017!

Housed in a simple, sleek, and spacious store concept, the design allows shoppers to see everything at a glance upon entry — giving them the best the site has to offer with a specially curated selection from ZALORA’s own private labels to other brands that fashion-forward consumers will surely love.

Now you may be wondering, how is this pop-up store different from any other store? Well, the pop-up serves as a venue where customers can physically see, touch, and fit the actual items available on ZALORA's website or app. However, instead of paying for the items at a cashier, shoppers head towards tablets for a self-service check-out, experiencing the full ZALORA online shopping process from payment to shipment.

Customers walk out of the store bag-free and with newly acquired knowledge of online shopping, which they can continue at home in the future through their desktops or by downloading the ZALORA app.

Aside from the promise of an excellent shopping experience, the pop-up will serve as the venue for the brand’s latest collections. Plus, it also features fun elements such as a runway where customers can walk and take photos with the cameras stationed around; and a lounge area with TVs and a PlayStation, so shoppers can hang out and enjoy each other's company as well as the store's ambience.   

By bringing together the digital world with fashion and lifestyle, ZALORA has been able to create a social and collaborative space that truly brings e-commerce to life!


Want to try out the full ZALORA shopping experience? Visit their pop-up at C3, Lower Ground Floor, Bonifacio High Street Central, BGC, Taguig City.