Become a part of a network of more than 5,000 sophisticated bloggers
and pave your own stylish path to succcess with Blogger Babes Asia!


Seeking solutions and support on how to successfully navigate the highly competitive arena of online content curation and blogging? Count Blogger Babes Asia as your new BFF. With the mission to transform aspiring bloggers into social influencers, Blogger Babes Asia walks with you through the process of building your blog or style catalogue, one classy stiletto step at a time!

A melting pot of culture, fashion, and beauty, Asia is quickly becoming the go-to destination for all things stylish and beautiful. With the growing number of fashion enthusiasts and beauty mavens, Blogger Babes and Clozette saw the potential in reaching out to Asian bloggers and creating a community of driven female influencers in the region.

Get to blog about the things you love – lifestyle, fashion, beauty, food, travel and parenting – and reach the right market. From hobby to profession, let Blogger Babes Asia help you make your mark as an online influencer and get noticed as one of the top bloggers catering to Asian readers and fans.


With Blogger Babes Asia, not only do you get to be a part of a growing online community who share the same interests, you will also receive the following benefits:

  • Exclusive educational resources, such as our Ultimate Blogging Binder (touted as one of the best blogging planners available in the market)
  • eGuides, EKits and webinars. 80% of our educational resources are free for members.
  • First-Person Advantage - be the first to know about opportunities for sponsored posts and social media campaigns in your niche.
  • Invitations to exclusive sponsored events and parties
  • Networking and support with other Blogger Babes from everywhere.
  • Never-before-seen tips about all things blogging--from sponsored posts, to affiliate marketing and more!


Heidi Nazarudin | President & Co-Founder

Heidi Nazarudin was a former high-flying CEO of a Nasdaq-listed tech company who left a successful corporate life to pursue her passion for fashion. Heidi started blogging in late 2008 and after a couple of false starts, launched (formerly in early 2013.

She has worked with Vanity Fair, Saks 5th Avenue, Giorgio Armani Beauty and Max Mara, and has been featured in major media numerous times. When not blogging about style and success tips for working women or speaking at events, Heidi loves nothing more than watch cat videos on Youtube. She lives by the beach in beautiful Santa Monica, CA but travels often enough to consider airport lounges as her second home.

Ponn Sabra | CEO & Co-Founder

Ponn Sabra is a bestselling author and digital publisher. At the age of 25, Ponn was the youngest appointed public health official in the US. Ponn left it all to travel and homeschool her now three teen daughters who are also authors and bloggers.

She started blogging in 2004 at and was Entrepreneur magazine’s networking columnist for their Women Entrepreneur site in 2006-2007. She loves helping women and girls find a profession within their passions. During her free time, Ponn cooks, reads and dreams about finding more time to sleep.



Clozette is the leading women social network in Asia that delivers the hottest, up-to-the-minute trends and inspiration in fashion, beauty, and style — all created and shared by the community. It’s a visual-centric digital ecosystem where content, community and commerce converge to enable consumers, tastemakers and brands to engage creatively, gain insights and build meaningful relationships. Clozette also enables premium brands and agencies with content creation, distribution and amplification through our regional network of influencers, creators and advocates.
Clozette operates in Singapore, Malaysia, Philippines, Indonesia, Taiwan and Japan.

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