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Corporate Information

Who We Are

Clozette is a full-service New Media company centred on trusted content for the NextGen consumer, focused on trends and contemporary culture around topics like beauty, fashion, travel and lifestyle. Our new category of storytelling marries the best of editorial authority with the added authenticity and scale of curated user-generated content – tailored for different platforms.

Headquartered in Singapore, Clozette was founded by a team of media and web veterans, entrepreneurs and style advocates.

Contact our regional team here.

INCORPORATION

11 August 2010

CLOZETTE GROUP

Singapore (HQ)
Malaysia
Philippines
Indonesia
Japan

Major Investors

Clozette is invested by Cool Japan Fund, a public-private fund under the Ministry of Economy, Trade and Industry of Japan (METI); Phillip Private Equity, part of the Phillip Capital Group with assets under management of more than US$30 billion; and Walden International, a venture capital firm with US$2.6 billion in committed capital across investment in over 500 companies in 12 countries.

CoolJP

CoolJP, supported by METI, is a business unit of Clozette that manages a multi-lingual ecosystem that bridges opportunities between Japan and Southeast Asia.

To build awareness and love for Japan, the CoolJP websites (in English and Bahasa Indonesia) are dedicated to all things Japan with contributions from both the editorial team and our community.

Services

Our full suite of digital-driven omni-channel services span from one-off campaigns to integrated 360° turnkey solutions.

Talk to us for your customised solutions.

Content Creation

Editorial Article
Bespoke Advertorial
Interview
Product Review
Infographic
Product Photography
Animated Photography
Lookbook

Video Creation

Conceptualisation, story-boarding, pre & post production for various formats:

Beauty, Fashion, Travel, Lifestyle
Product Unboxing
Product Review
Event Coverage
Infomercial
Interview Q&A

Experiential Marketing

Product Sampling
Product Seeding
Giveaway
Contest & Draw
Personality Quiz
Shop The Look
Live Streaming

Influencer Marketing

Product Seeding
Content Co-creation
Product Review
Social Media Takeover
Event Appearance
Live Streaming
Brand Ambassador Program

O2O On-Ground Activation

In-Store & Mall Event
Pop-up
Runway Show
Workshop
Beauty Makeover
Travel Fair
Roadshow

Technology

Microsite
Content Hub
Bespoke Advertorial Spread
Interactive Game
Interactive Travel Map
Chatbot Commerce

Insight

Survey
Focus Group
Market Research
Product Trial
Test Marketing
SEA Market Entry

Clients

300+

International & Local Brands

worked with us

1000+

Digital & Social Campaigns

executed

1500+

Content Creators & Influencers

collaboration projects

Works

We have enabled more than 300 brands and partners across Southeast Asia and Japan, powered by a full suite of digital assets and an inclusive network of more than 4,000 creators, influencers and talents that boasts a collective 700 million followers.

Our works range from bespoke advertorial, product seeding and short-form videos to live-stream ecommerce and many others.

Check out our content creations.