Corporation Information | Clozette

Who We Are

Clozette is a full-service New Media company centred on trusted content for the NextGen consumer, focused on trends and contemporary culture around topics like beauty, fashion, travel and lifestyle. Our new category of storytelling marries the best of editorial authority with the added authenticity and scale of curated user-generated content – tailored for different platforms.

Headquartered in Singapore, Clozette was founded by a team of media and web veterans, entrepreneurs and style advocates.

Contact our regional team here.
11 August 2010
  • Singapore (HQ)
  • Malaysia
  • Philippines
  • Indonesia
  • Japan

Major Investors

  • coolJP logo
  • Phillip Capital logo
  • Walden International logo

Clozette is invested by Cool Japan Fund, a public-private fund under the Ministry of Economy, Trade and Industry of Japan (METI); Phillip Private Equity, part of the Phillip Capital Group with assets under management of more than US$30 billion; and Walden International, a venture capital firm with US$2.6 billion in committed capital across investment in over 500 companies in 12 countries.


CoolJP Ecosystem


CoolJP, supported by METI, is a business unit of Clozette that manages a multi-lingual ecosystem that bridges opportunities between Japan and Southeast Asia.

To build awareness and love for Japan, the CoolJP websites (in English and Bahasa Indonesia) are dedicated to all things Japan with contributions from both the editorial team and our community.


Our full suite of digital-driven omni-channel services span from one-off campaigns to integrated 360° turnkey solutions.

Talk to us for your customised solutions.

Content Creation Icon

Content Creation

  • Editorial Article
  • Bespoke Advertorial
  • Interview
  • Product Review
  • Infographic
  • Product Photography
  • Animated Photography
  • Lookbook
Video Creation Icon

Video Creation

Conceptualisation, story-boarding, pre & post production for various formats:

  • Beauty, Fashion, Travel, Lifestyle
  • Product Unboxing
  • Product Review
  • Event Coverage
  • Infomercial
  • Interview Q&A
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Experiential Marketing

  • Product Sampling
  • Product Seeding
  • Giveaway
  • Contest & Draw
  • Personality Quiz
  • Shop The Look
  • Live Streaming
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Influencer Marketing

  • Product Seeding
  • Content Co-creation
  • Product Review
  • Social Media Takeover
  • Event Appearance
  • Live Streaming
  • Brand Ambassador Program
O2O On-Ground Activation Icon

O2O On-Ground Activation

  • In-Store & Mall Event
  • Pop-up
  • Runway Show
  • Workshop
  • Beauty Makeover
  • Travel Fair
  • Roadshow
Technology Icon


  • Microsite
  • Content Hub
  • Bespoke Advertorial Spread
  • Interactive Game
  • Interactive Travel Map
  • Chatbot Commerce
Insight Icon


  • Survey
  • Focus Group
  • Market Research
  • Product Trial
  • Test Marketing
  • SEA Market Entry



International & Local Brands

worked with us


Digital & Social Campaigns



Content Creators & Influencers

collaboration projects


We have enabled more than 300 brands and partners across Southeast Asia and Japan, powered by a full suite of digital assets and an inclusive network of more than 4,000 creators, influencers and talents that boasts a collective 700 million followers.

Our works range from bespoke advertorial, product seeding and short-form videos to live-stream ecommerce and many others.

Check out our content creations.

Works Background


Over the years, we’re honoured to have our work recognised by the industry.

Finalist, Emerging Enterprise Award 2018

Best Engagement Strategy By A Media Owner (GOLD Winner), The Loyalty & Engagement Awards 2016

Best Engagement Strategy For A Female Audience (GOLD Winner), The Loyalty & Engagement Awards 2013

Excellence in Digital Marketing (GOLD Winner), Marketing Excellence Awards 2012

Excellence in Digital Marketing (SILVER Winner), Marketing Excellence Awards 2012

2011 Red Herring Global & Asia Top 100 Winner