Who We Are
Headquartered in Singapore, Clozette was founded by a team of media and web veterans, entrepreneurs and style advocates.
Contact our regional team here.
- Singapore (HQ)
- Malaysia
- Philippines
- Indonesia
- Japan
Major Investors
Clozette is invested by Cool Japan Fund, a public-private fund under the Ministry of Economy, Trade and Industry of Japan (METI); Phillip Private Equity, part of the Phillip Capital Group with assets under management of more than US$30 billion; and Walden International, a venture capital firm with US$2.6 billion in committed capital across investment in over 500 companies in 12 countries.
CoolJP

CoolJP
CoolJP, supported by METI, is a business unit of Clozette that manages a multi-lingual ecosystem that bridges opportunities between Japan and Southeast Asia.
To build awareness and love for Japan, the CoolJP websites (in English and Bahasa Indonesia) are dedicated to all things Japan with contributions from both the editorial team and our community.
Services
Our full suite of digital-driven omni-channel services span from one-off campaigns to integrated 360° turnkey solutions.
Talk to us for your customised solutions.

Content Creation
- Editorial Article
- Bespoke Advertorial
- Interview
- Product Review
- Infographic
- Product Photography
- Animated Photography
- Lookbook

Video Creation
Conceptualisation, story-boarding, pre & post production for various formats:
- Beauty, Fashion, Travel, Lifestyle
- Product Unboxing
- Product Review
- Event Coverage
- Infomercial
- Interview Q&A

Experiential Marketing
- Product Sampling
- Product Seeding
- Giveaway
- Contest & Draw
- Personality Quiz
- Shop The Look
- Live Streaming

Influencer Marketing
- Product Seeding
- Content Co-creation
- Product Review
- Social Media Takeover
- Event Appearance
- Live Streaming
- Brand Ambassador Program

O2O On-Ground Activation
- In-Store & Mall Event
- Pop-up
- Runway Show
- Workshop
- Beauty Makeover
- Travel Fair
- Roadshow

Technology
- Microsite
- Content Hub
- Bespoke Advertorial Spread
- Interactive Game
- Interactive Travel Map
- Chatbot Commerce

Insight
- Survey
- Focus Group
- Market Research
- Product Trial
- Test Marketing
- SEA Market Entry
Clients
International & Local Brands
worked with us
Digital & Social Campaigns
executed
Content Creators & Influencers
collaboration projects















Works
We have enabled more than 300 brands and partners across Southeast Asia and Japan, powered by a full suite of digital assets and an inclusive network of more than 4,000 creators, influencers and talents that boasts a collective 700 million followers.
Our works range from bespoke advertorial, product seeding and short-form videos to live-stream ecommerce and many others.
Check out our content creations.

Accolades
Over the years, we’re honoured to have our work recognised by the industry.

Finalist, Emerging Enterprise Award 2018

Best Engagement Strategy By A Media Owner (GOLD Winner), The Loyalty & Engagement Awards 2016

Best Engagement Strategy For A Female Audience (GOLD Winner), The Loyalty & Engagement Awards 2013

Excellence in Digital Marketing (GOLD Winner), Marketing Excellence Awards 2012

Excellence in Digital Marketing (SILVER Winner), Marketing Excellence Awards 2012

2011 Red Herring Global & Asia Top 100 Winner