TECHNOLOGY IS THE NEW BLACK

Last week we took a breather from the daily grind for a much-needed fashion fix at Plaza Senayan Mall in Jakarta. In collaboration with Samsung, Clozette stepped in to lend a fashion hand at their Samsung Galaxy Tab 8.9 launch. In an effort to marry fashion and technology, nine of Clozette’s Fabulous Femmes owned the stage armed with the newly introduced tab. In addition, fashion lovers would be able to download Clozette’s Mobile App developed specifically for both Samsung Galaxy Tab 8.9 and Galaxy Tab 10.1 from SamsungApps store.

In celebration of the launch, locals flocked to the event, eager to get their hands first on the new Samsung Galaxy Tab 8.9. The attendees were not short of entertainment either, with guest TV personalities Nico and Sari Nila manning the stage with plenty of good laughs in tow. Highlighting the event was a series of runway presentations featuring nine of Indonesia’s influential movers and shakers in the local fashion scene.

Each with the new Samsung tab in hand, the femmes strutted down the runway flaunting their garments with perfect elegance. Designers and fashion avids alike, our specially selected beauties include Andrea Risjad, Dina Lestari, Djenar Maesa Ayu, dr. Enrina Diah, Medina Moesa, Michelle Worth, Vera Rave, Vidia Schulz, and Windy Harun. Needless to say, we were suitably impressed with their style and poise. Check out the event photos HERE!

When asked of today’s prevailing relationship between technology and fashion, 22-year-old fashion designer, Michelle Worth, says it is technology that has cemented fashion at the forefront of the public eye. “Technology is a big thing and it’s a huge part of our lives today. Back in the 70s, when technology wasn’t at its peak just yet, people had to rely mainly on magazines to check out what’s in trend. But now, you can get yourself updated almost every day.”

Dr. Enrina Diah, Director of Ultimo Aesthetic and Dental Centre, gave similar views. “The Samsung tab is part of an everyday gadget in modern days. You need it, but you can also look good with it. I think its design is ladylike.”

Fancy yourself a bit of a dab hand with the Samsung Galaxy Tab 8.9? We’re giving you a chance to snag home one of those mean goodies OR a Fendi Mini Baguette bag. To be in the running, simply sign up at Clozette.co and VOTE for your favourite Fabulous Femmes.

Take a closer peek into their personal Closet, Looks of the Day photos and fashion Desires which will be updated weekly. Contest ends November 16. You can thank us later.

By AUDREY LEE
Writer, Insiders’ Clozette